根據日本與歐洲住宅市場經驗，市場價格過高將會造成房市泡沫化與整體經濟下滑，而台灣近年住宅價格屢創新高，政府實施許多的打壓房市政策希望壓低房價，但並無具體成效。本研究推斷重視建築物機能，使住宅價值創造，才能將過度膨脹售價的住宅淘汰，進而使住宅的售價與實際價值合理化。現有文獻大多是以住宅區位關係與價格為探討方向，許多住宅雖具備好區位與市場競爭，但沒有確實在品質與效益間滿足使用者的需求，為本研究在設計規劃中值得探討的議題。

本研究分為四大階段:
一、蒐集彙整國內外住宅市場文獻以了解台灣住宅市場概況，並針對高級住宅內部條件做進一步探討。
二、針對指標性高級住宅進行實地調查用以分析住宅需求趨勢。
三、進行專家訪談分析高級住宅機能指標。
四、運用Kano二維品質模型，透過正反兩面問項了解使用者需求滿意度，轉化成品質改善指標。

本研究預期能分析出最佳住宅機能組合，提升住宅整體效能為目的。日後開發商在取得土地開發與商品定位確認後，透過本研究建立之指標評估得到效益最大之住宅，提升住宅品質與顧客滿意度。

Based on the experience of the residential market in Japan and Europe, the overpriced market will cause the housing market bubbling and the economic downturn. Housing prices in Taiwan hit record highs in recent years, the government has implemented many housing policies to drive down the marketing prices, but there was no specific results. This research infers that focus on buildings function could rebuild the house value and eliminating the over-expansion of the selling price of residence thus make the residential price to be actual and rational.

Most of the existing references explored on housing location and selling price, many residences with good location and market competition, but did not really meet users demand on quality and benefit, this is a important issue worth to investigate in residence designing and planning.

This study is divided into fiv stages:
1. Collection of references of housing marketing to comprehend the
overview of the housing market in Taiwan and explore the internal
conditions of residences.
2. Surveying on the indicative residences for the analysis of residential
demand trends.
3. Interviewing with experts to analyze residential function value.
4. Using the Kano two-dimensional quality model to understand users' needs
and transforming them into quality improvement indicators.

The purpose of this study is to enhance the overall performance of residences and expect to be able to obtain the best residential function combination. In the future, after receiving confirmation of the land development and product positioning, developers could gain residence scheme with the largest benefit and improve residence quality and customer satisfaction through using indicators built in this research.

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