塑膠自七零年代以後成為生活中不可或缺的物質，因其廉價、輕巧、便利和防水特性而被廣泛應用。金元福包裝企業自1978年成立，主要生產食品包裝容器，透過客製化和接單策略，及建立國際罕見的真空成型生產線，成為亞洲最大的真空成型廠。
公司日益茁壯之際，全球因塑膠污染和海洋垃圾問題嚴重，消費者對塑膠形象日益反感，面臨塑膠環保趨勢和全球減碳議題的挑戰，金元福用創造rPET的產品滿足市場、環境和公眾的變化，以永續包裝的目標開啟一連串的行動，奠定未來更具有競爭力的基礎，實現環境和企業永續發展的目標。
本個案係描述二代經營者面對全球的議題與大眾的印象，如何重新定義塑膠老廠金元福的價值，從生產製造出發創造循環經濟，開拓潛在的新市場及新客群，透過教育與分享加以推廣，培養利害關係人的塑膠知識與環保意識，實施政策與行動，深化企業永續的運營，以因應快速變遷的經濟環境。
本研究採哈佛個案教學方式撰寫，藉由個案內容，研論循環經濟商業模式、創業家精神、永續經營及社會影響力等議題。瞭解一家四十年有餘的企業如何將危機化為轉機，創造產品的高附加價值，將永續融入公司的運營中，邁向對世界最好的公司的目標願景。

Since the 1970s, plastic has become an indispensable material in our daily lives due to its affordability, lightweight, convenience, and waterproof properties. King Yuan Fu Packaging Enterprise was established in 1978, primarily producing food packaging containers. Through customization and order-driven strategies, and by establishing a rare international vacuum forming production line, it has become the largest vacuum forming factory in Asia.
As the company continues to thrive, the global issues of plastic pollution and marine litter have become severe. Consumers are increasingly negative towards plastics, facing challenges from environmental trends and global carbon reduction initiatives. King Yuan Fu responded by creating rPET products to meet the changing demands of the market, environment, and public. They initiated a series of actions with the goal of sustainable packaging, laying a more competitive foundation for the future and achieving the objectives of environmental and corporate sustainability.
This case study describes how the second-generation leaders, facing global issues and public perception, redefine the value of the traditional plastic manufacturer, King Yuan Fu. They aim to create a circular economy starting from production, explore potential new markets and customer bases, promote education and sharing, cultivate stakeholders' knowledge of plastics and environmental awareness, implement policies and actions, and deepen the sustainable operation of the enterprise to adapt to the rapidly changing economic environment.
The study is written in the Harvard case teaching method, discussing topics such as circular economy business models, entrepreneurship, sustainable business, and social impact through the case content. It explores how a company with over forty years of history turns crises into opportunities, creates high value-added products, integrates sustainability into its operations, and moves towards the goal of becoming the best company in the world.

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網路部分
1. 大紀元：招商有成 包裝龍頭金元福冬山設廠
https://www.epochtimes.com/b5/14/12/15/n4319139.htm
2. 環宇包裝網：帶領台灣真空成型包材行銷全球的榮耀王者－金元福　陳志堅
http://tw.packsourcing.com/news-6502/
3. 經理人：38歲扛起CEO，營收每年刷新高！金元福陳郁卉：有些事，領導者嘗到甜頭前就要做
https://www.managertoday.com.tw/articles/view/63749?
4. 數位時代：被嫌棄的塑膠出頭天！亞洲塑膠盒大廠「金元福」，包材貴3成卻更搶手？
https://www.bnext.com.tw/article/70907/kyf-esg-aug-mag
5. 經理人：做塑膠也能環保又賺錢？金元福：做對地球好的事，員工不再低著頭
https://www.managertoday.com.tw/articles/view/64266
6. 商周：【與永續者同行】外銷54億的塑膠容器大廠金元福，如何做到淨零排放？
https://www.businessweekly.com.tw/audio/business/podcast/1275
7. 全國創新創業總會網站：啟動產業環保革命 建構資源永續新願景｜第44屆創業楷模 陳郁卉 執行長｜金元福包裝企業股份有限公司
https://www.careernet.org.tw/modules.php?name=csr&op=csr_detail&nid=604
8. SDGs永續發展目標：169細項懶人包https://www.haofun.tw/view/article/sdgs17169/
9. 2030年禁塑令「禁限用不再是唯一方向」，環保署：將以循環經濟引導減量
https://esg.businesstoday.com.tw/article/category/180687/post/202308140022/
10. 商業模式是什麼？用 Airbnb 看懂商業模式九宮格、找出企業價值
https://www.managertoday.com.tw/articles/view/29827
11. ESG懶人包》什麼是ESG？全面解析ESG核心定義、案例、檢測工具，一次讀懂ESG的行動指南
https://csr.cw.com.tw/article/43025
12. 永續經營是什麼？企業如何做到？五分鐘帶您快速著手永續經營策略！
https://www.kdanmobile.com/zh-tw/blog/news/corporate-sustainability/
13. 全球永續發展概念的起源與必然性
https://www.seietw.org/2148828771/4645200
14. 「商業模式九宮格」？商模建構之創業人必看！為客戶創造價值及鎖定目標客戶(daoteng.org)
15. 循環經濟是什麼？比回收更重要的是？多國實際案例帶您認識！
16. 那些被用過即丟的塑膠包裝，後來到哪去了？
17. 金元福官方網站：目錄下載 > 2021ESG報告書
18. 金元福官方網站：目錄下載 > 2018 KYF 40週年紀念目錄
19. 金元福官方網站：永續經營 >目標及願景