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研究生: 陳孟玄
Gene - Chen
論文名稱: 電子金融交易系統構面研究:比較國內電子金融交易系統和跨國電子金融交易系統
The Stability of E-Commerce Models: A Comparative Study of Domestic and Cross-National E-Commerce Systems
指導教授: 梁瓊如
Chiung-Ju Liang
口試委員: 紀佳芬
none
劉代洋
none
黃彥聖
none
蔡彥卿
none
學位類別: 博士
Doctor
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2008
畢業學年度: 97
語文別: 英文
論文頁數: 99
中文關鍵詞: 系統品質資訊品質服務品質電子商務品質客戶滿意度客戶信任度客戶承諾服務效益認知服務成本認知
外文關鍵詞: information systems, e-quality, e-trust, perceived-service-benefits, perceived-service-costs, intension to use, net-benefits
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  • 本論文為一以國內各大證券、期貨公司使用電子金融交易系統的客戶為樣本的電子金融交易系統之滿意度和模型構面的實證研究,研究中比較國內電子金融交易系統和跨國電子金融交易系統後發現,系統使用者對於國內電子金融交易系統的滿意度顯著高於國外電子金融交易系統的滿意度。而且,將既有的電子商務模型應用於電子金融交易系統時其配適度未達到標準,足見其模型所涵蓋的構面在應用於電子金融交易系統的使用者時有修正的必要;因此,本研究嘗試建立一個較符合國內使用者的電子金融交易系統成功模型。新的模型中計有「系統品質」、「資訊品質」、「服務品質」、「電子商務品質」、「客戶滿意度」、「客戶信任度」、「客戶承諾」、「服務效益認知」、「服務成本認知」等九個構面。新的模型經檢驗,其配適度不論是將其應用在國內電子金融交易系統或國外電子金融交易系統皆達標準。


    The purpose of this study is first to investigate the different effects in terms of various aspects of the DeLone & McLean constructed e-commerce model (DMECM) on domestic and cross-national e-commerce customers. We then introduced a modified DeLone & McLean e-commerce model (MDMECM) since we found there appears a new endogenous construct that derived from some exogenous constructs, and thirdly developed a renewed e-commerce model (RNECM) that fits Pan-China economic entities by empirically investigating the roles of perceived service benefits, perceived service costs, system quality, information quality, service quality, e-commerce quality, e-customer-satisfaction, e-trust and e-customer-commitment in an e-commerce context for the customers of e-Brokerage systems (EBS).
    Analyses using structural equation modeling and mean comparison tests were presented to evaluate the research hypotheses. Some 1108 responses from major securities and futures brokers in Taiwan, China, and Hong-Kong were elicited for a response rate of 97%. The results reveal that, in MDMECM, the cross-national EBS users rated aspects pertaining to users’ trust lower than the domestic EBS users did. We will refer to that difference as ‘Cross-national Trust Deficit (CRTD)’; and, the cross-national EBS users seemed to subordinate “user satisfaction” when compared to the domestic EBS users. That is to say, instability between domestic e-commerce and cross-national e-commerce was discovered. However, in RNECM, the conceptualization of structural equation model keeps stable across the two groups.
    In conclusion, the conceptualization of structural equation model did differ across the domestic EBS users and the cross-national EBS-users in DeLone & McLean e-commerce model, that is, domestic EBS users and cross-national EBS users do not equally emphasize every aspect of DMECM. Therefore, we develop a fitter new e-commerce model with some different constructs other than the model that DeLone & McLean constructed has.

    Abstract4 Chapter 1. Introduction10 Chapter 2. Literature review and model development15 2.1 System quality15 2.2 Information quality16 2.3 Service quality17 2.4 E-commerce quality20 2.5 E-satisfaction22 2.6 E-trust24 2.7 Propensity affects on SAT and ET26 2.8 Assessed value28 2.9 Relationship quality30 Chapter 3. Method32 3.1 Sampling and questionnaire design32 3.2 Measurement34 3.2.1 System quality, information quality, and service quality.34 3.2.2 E-commerce quality.35 3.2.3 E-satisfaction.36 3.2.4 E-trust.36 3.2.5 Perceived-service-benefits and perceived-service-costs.37 3.2.6 Customer commitment.38 3.2.7 Intension to use.38 3.2.8 Net benifits.39 Chapter 4. Results40 4.1 Reliability and validity40 4.2 Hypotheses examined of the domain of E-quality42 4.2.1 First order confirmatory factory analysis.42 4.2.2 Higher-order confirmatory factor analysis on latent factors.44 4.3 Confirmatory factor analysis and overall model fit47 4.3.1 Measurement model.47 4.3.2 Cross validation over time.54 4.3.3 Multi-sample analysis.55 4.3.4 Structural means model.59 4.4 Hypotheses tests of MDMECM61 4.5 Hypotheses tests of RNECM64 Chapter 5. Conclusions68 5.1 Summary68 5.2 Contributions to scholarship69 5.3 Applied implications and limitations70 5.4 Future research directions72 REFERENCES73 APPENDIX 192 APPENDIX 295

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