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研究生: 仲成義
Chen-Yi Chong
論文名稱: 筆記型電腦在後疫情時代的趨勢研究 -以感測元件智慧應用為例
Research on the Trend of Laptops in the Post-epidemic Era - Smart Application of Sensing Components as an Example
指導教授: 施劭儒
Shao-Ju Shih
潘正豪
Jeng-Haur Pan
口試委員: 施劭儒
Shao-Ju Shih
潘正豪
Jeng-Haur Pan
王丞浩
Chen-Hao Wang
周育任
Yu-Jen Chou
學位類別: 碩士
Master
系所名稱: 工程學院 - 高階科技研發碩士學位學程
Executive Master of Research and Development
論文出版年: 2022
畢業學年度: 110
語文別: 中文
論文頁數: 179
中文關鍵詞: 筆記型電腦感測元件產品生命週期五力分析品質屋商業畫布人工智慧
外文關鍵詞: PEST, T-Plan, AI
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  • 筆記型電腦幾乎已成為許多人的數位學習及遠距辦公標準配備。早期的計算機體積大而且價格昂貴,所以大多限制在實驗室和研究機構使用,基本應用僅應用於承擔複雜的科學和工程中的計算。筆記型電腦幾乎已存在大眾使用的每件物品中,計算速度越來越快而且變得無處不在。它的應用超越了科學、工程、通信、空間科學、航空、金融機構、社會科學、人文、軍事、交通、製造、採掘業等。早期的筆記型電腦被設計為接受數位數據,但這些年來計算機已經發展到不僅接受數位數據,還能夠處理多媒體數據——文字檔案、音頻和視頻。本研究為透過網路及各種論文次級資料,加上經銷商及各公司資料,全面列舉及資料分析,了解可能區域性的發展機會點,進而收斂並搭配各式工具,由大範圍至小在第四章來分析整個筆記型電腦目前的市場生命週期、再經由PEST分析整個OEM市場的狀態、五力分析筆記型電腦產業各大ODM的狀態搭配上各零組件的市場重點並以品質屋收斂關鍵的組件上面討論後,產生出感測元件未來三年的T-Plan,利用其搭配上AI及人工智慧的發展可能,尋找可能發展之異業合作或是新市場之開發,進而尋找可能發展的利基點,品牌效益是否能提升,在遠距的型態生活下,是否有更多的家中辦公室,可以經由各種次級資料的文獻,提供更多的想法在設計筆記型電腦時使用的感測元件,以此為基礎模式,繼續討論在此多樣需求下,產生出來的各式不同產品線的不同智慧感測需求,特別是在家中的需求部分,如何利用感測元件加上智慧的使用各式筆記型電腦的需求,在第五章繼續討論形成商業開發的商業模式畫布,提出市場需求以及搭配品牌效益,集中利基市場機會點討論,延伸至藍海策略討論。
    本研究延伸旨規劃公司產品三年內研發藍圖,研究開發流程並建立符合市場需求的產品定位方法,定期檢視市場外部環境與內部組織能力,使產品研發與市場更貼近,預期能為公司帶來更高的收益。


    Laptops have long become everyone's digital general-purpose machines. Early computers were bulky and expensive for individuals to own. Restricted to laboratories and research institutions. Only by computer programming engineers. Basic applications are limited to undertaking complex scientific and engineering calculations. Today computers are no longer confined to laboratories. In fact, laptops are embedded in almost everything we use. Computing is fast and becoming ubiquitous. Its applications extend beyond science, engineering, communications, space science, aviation, financial institutions, social sciences, humanities, military, transportation, manufacturing, extractive industries, and more. Also, early laptops were designed to accept digital data, but over the years computers have evolved to not only accept digital data, but we are also able to process multimedia data - text files, audio and video. The combination of computer technology and communication technology gave birth to what is now known as information and communication technology.
    This research aims to comprehensively enumerate and analyze the possible regional development opportunities through the Internet and secondary data of various dissertation data, plus the information of distributors and companies, and then converge and match various tools, ranging from large-scale to small analyzes the current market life cycle of the notebook computer, PEST analyzes the status of the OEM market, and five forces analyzes the status of major ODMs in the notebook computer industry. The market focus of each component is converged, resulting in the next three years for key components. the development of AI, using it with the development potential of AI, looking for possible development of cross-industry cooperation or new market development, and then looking for possible development niche market, forming a business development model, putting forward market demand and matching brand benefits, focusing on profit Based on market opportunity point discussion, it extends to blue ocean strategy discussion.

    The extension of this research aims to plan the company's product research and development blueprint within three years, research and develop the process and establish a product positioning method that meets market needs, regularly review the market's external environment and internal organizational capabilities, and make product development closer to the market.

    目 錄 論文提要 I ABSTRACT II 誌 謝 III 目 錄 IV 圖表索引 VIII 第一章、緒論 1 1.1 研究背景與動機 2 1.2 研究對象 2 1.3 研究目的 3 1.3.1 運動感知 3 1.3.2 生物感知 4 1.3.3 環境感知 4 1.3.4 行為感知 4 1.4 論文架構 6 第二章、筆記型電腦感測元件應用文獻探討 9 2.1 筆記型電腦感測元件應用現況 11 2.1.1 功能應用 11 2.1.2數位處理 45 2.2 筆記型電腦感測晶片智慧趨勢 61 2.2.1 CPU/GPU/SOC 61 2.2.2 ARM Embedded Controller 76 2.2.3 AI chip 80 2.2.4 整合式感測客製設計廠商 86 2.3 筆記型電腦於遠距之關鍵組件應用現況總整理 87 2.3.1 遠距教學之研究分析 88 2.3.2 遠距辦公之研究分析 90 2.3.3 家庭使用筆記型電腦行為之研究分析 93 第三章、分析工具介紹 95 3.1 PEST分析 95 3.2 五力分析 97 3.3 產品生命週期分析 102 3.4 品質機能展開(品質屋) 104 3.5 策略技術藍圖 107 3.6 商業模式畫布 109 第四章、筆記型電腦市場及趨勢分析 111 4.1 筆記型電腦的產品生命週期及情勢 111 4.2 OEM 之間的競爭情況- PEST分析 117 4.3 ODM之間的競爭情況-五力分析 123 4.4 後疫情時代影響下關鍵感測組件之品質屋分析 127 4.5 關鍵感測產品之T-plan 131 第五章、筆記型電腦感測客製開發商業模式 139 5.1 Business Model Canvas 139 5.1.1 Key partners 140 5.1.2 Key Activities 140 5.1.3 Key Resources 142 5.1.4 Value Propositions 143 5.1.5 Customer Relationship 143 5.1.6 Channels 144 5.1.7 Customer Segments 145 5.1.8 Cost Structure 146 5.1.9 Revenue Streams 147 5.2 Niche market – 疫情後之教育市場電競市場 147 5.2.1 電競電腦的發展 147 5.2.2 人工智能在教育上的發展 148 5.3 筆記型電腦配件-藍海策略 150 5.3.1 智能背包 150 5.3.2 AI 滑鼠 150 5.3.3 元宇宙設備 151 5.3.4智能檯燈 153 5.3.5 ESG(Environment Social Governance,環境社會 治理) 153 第六章、結論與建議 155 6.1 結論 155 6.1.1 遠距解決方案 155 6.2 未來發展建議 180 參考文獻 184

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