本個案描述一家電子商務的公司，個案主角因為公司同仁的本位主義而深 受其害，接連影響自身的業務發展與績效表現。個案公司部門間長期溝通不良， 彼此資訊不流通，導致部門協作不順遂，最終引發部門間的衝突。公司內部對於 穀倉效應的不重視，終究難逃公司利益損失的命運。起初，由於個案公司行銷部 的本位主義造成客服部門身受其害，除了客訴業務量倍數成長，瘋狂被迫加班影 響客服部門同仁的留職率，人資部門針對此情況在苦惱的同時，卻發現另一個與 行銷部業務密切往來的商業部門也有跨部門溝通以及跨部門衝突的問題， 在無 法有效的排除公司部門間本位主義產生跨部門協作障礙的同時，個案公司爆發商 品標錯價格事件，造成公司不得不正視穀倉效應的重要性。本個案探討職場三大 議題:「本位主義」、「跨部門溝通」、「跨部門衝突」。
本論文以哈佛式個案撰寫，內容包括個案本文和教師教學指引手冊兩部分。 透過教師引導，依個案實例之發展，帶領學員探討: 公司如何促使部門間有效的 溝通，以提升跨部門協作? 公司如何避免跨部門衝突? 以及公司如何杜絕穀倉效 應的職場生態呢?

This case describes an e-commerce company. The protagonist of the case suffers from the self-centeredness of the company's colleagues, which has affected his own business.
In the case, the long-term poor communication between the company departments and the lack of information flow between each other led to the unsuccessful cooperation of the departments and eventually led to departmental conflicts.
The lack of attention within the company to the silo effect will ultimately lead to the loss of the company's interests.
At first, the customer service department suffered due to the parochialism of the marketing department. In addition to the multiple growth of customer complaints, the crazy forced overtime affects the retention rate of the staff in the customer service department. The human resources department was troubled by this situation, but found that Another business department that has close business dealings with the marketing department also has cross-departmental communication and cross-departmental conflicts. While the inter-departmentalism of the company cannot effectively eliminate the barriers to cross-departmental collaboration, the company broke out with incident of wrong price of the product. Eventually, the company had to face up to the importance of the barn effect.
This thesis is written in a Harvard-style case. The content includes a case text and a teacher’s teaching guide manual. Through the guidance of teachers, the development of case examples is led to lead the students to explore: How can the company promote effective communication between departments to enhance cross-departmental collaboration? How can the company avoid inter-departmental conflicts? How does the company eliminate the silo-effect workplace ecology?

參考文獻 一、中文部分
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二、英文部分:
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