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研究生: 李家緯
Chia-Wei Li
論文名稱: 台灣醫療器材產業關鍵成功因素之探討
A Study of the Key Success Factors for Taiwan Medical Device Industry
指導教授: 葉峻賓
Chun-Ping Yeh
朱曉萍
Sheau-Pyng Ju
口試委員: 蕭義棋
Yi-Chi Hsiao
洪東敏
Tung-Min Hung
學位類別: 碩士
Master
系所名稱: 管理學院 - 科技管理研究所
Graduate Institute of Technology Management
論文出版年: 2023
畢業學年度: 111
語文別: 中文
論文頁數: 118
中文關鍵詞: 醫療器材關鍵成功因素深度訪談主題分析法
外文關鍵詞: Medical Devices, KSF, In-depth Interviews, Thematic Analysis
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  • 醫療器材產業被政府視為未來經濟發展的關鍵領域,然而其內涵與面向相當廣泛,這個產業群聚了大量類型眾多、特性各異的產品,涵蓋範疇極為廣泛,該產業受到政府法規的嚴格管控,研發週期延長,且生物技術本身具有很高的跨領域整合性與知識密集性,這形成了高度的進入門檻。因此,產業如何創造經營成功的競爭優勢,更是經營者需縝密思考努力方針。
    本研究透過文獻回顧整理醫療器材展業的關鍵成功因素的理論基礎,歸納架構初步臺灣醫療器材產業關鍵成功因素。本研究採質性研究的深度訪談法,運用立意抽樣,進行專家正式問卷填寫與個別深度訪談確認架構,訪談 5 位產業內的領導廠商之高階經營主管和醫材學研機構主任所得的訪談文本,根據訪談及問卷填答內容進行資料分析,同時根據次級資料了解產業概況,以此驗證並找出各構面之關鍵因素,以期醫材產業有效管理提升與訂定策略的先導依據,並探討體制環境變遷對產業所帶來影響。
    最後從分析質性訪談所獲之成果,本研究結論提出新增兩項關鍵成功因素分別為「健保制度」和「醫療需求」,針對各內在成功因素的部分應用在目前台灣的醫材產業現況去做因地制宜和深化,本研究將臺灣醫療器材產業關鍵成功因素彙整為內外部2大構面6大類共17項關鍵因素,並對於我國醫療器材產業的關鍵成功因素,擬定出產業進步的競爭策略。本研究成果期望能對於我國將來發展的政策方向,提供謹慎的指引與借鑒,作為未來相關研究範疇的參照,對於促進醫療器材產業的成長並規劃策略,保障持續的競爭力也具有助益。


    The medical device industry is a key field that the government aims to elevate for future economic growth. However, due to the vast array of products under the medical device industry , along with strict government regulation and long R&D periods, the sector has high barriers to entry. Thus, the question of how to create competitive advantages for a successful operation is an issue that requires careful consideration by industry operators.
    This study delineates the theoretical foundation of key success factors in the medical device industry through a literature review and establishes a preliminary framework of these factors within the Taiwan’s market. Utilizing qualitative research through in-depth interviews, this study engaged in formal questionnaire completion and individual in-depth interviews with senior executives from five leading companies in the industry, as well as heads of medical research institutions. The interview texts were analyzed based on the content of the interview and responses. Secondary data were also used to understand the overall industry situation. This approach was used to validate the key factors in each aspect, aiming to provide guidance for effective management and strategy in the medical device industry and to explore the impact of system environment changes on the industry.
    The results from the qualitative interviews have led this study to consolidate the key success factors of the Taiwan’s medical device industry into two main dimensions (internal and external) with six categories, totaling 17 key factors. Based on these factors, competitive strategies for the industry's development were devised. It is hoped that the findings of this study can provide prudent advice and reference for the relevant research fields, and aid the medical device industry in development and strategy formulation, thereby maintaining its continuous competitiveness.

    摘要 I ABSTRACT II 致謝 III 目次 IV 圖目次 VII 表目次 VIII 第一章、緒論 1 1.1 研究背景與動機 1 1.2 研究目的 3 1.3 研究流程 4 第二章、文獻回顧 5 2.1 醫療器材產業的定義與範疇 5 2.2 全球醫療器材產業概況 7 2.2.1 全球市場現況與趨勢 7 2.2.2 全球市場分析 8 2.2.3 產品別銷售分析 9 2.2.4 主要廠商動態 10 2.3 台灣醫療器材產業概況 11 2.3.1 台灣市場現況與趨勢 11 2.3.2 進出口分析 12 2.3.3 主要廠商動態 14 2.3.4 台灣醫療器材產業聚落 16 2.3.5 台灣醫療器材產業研發現況 19 2.4 關鍵成功因素 20 2.4.1 關鍵成功因素定義 20 2.4.2 關鍵成功因素的來源 22 2.4.3 關鍵成功因素的確認 23 2.4.4 醫療器材產業的關鍵成功因素文獻 25 2.4.5 建立台灣醫療器材產業關鍵成功因素初步架構 27 第三章、研究方法與設計 29 3.1 研究架構 29 3.2 研究方法 30 3.2.1 質性研究法 30 3.2.2 深度訪談法 30 3.3 訪談對象 32 3.3.1 質性研究之對象與特性 32 3.3.2 選取深度訪談對象 33 3.4 訪談大綱 34 3.4.1 問題設計 34 3.4.2 訪談問題 34 3.5 資料分析 37 3.5.1 主題分析法 37 3.5.2 編碼原則 37 第四章、研究討論與分析 39 4.1 訪談對象之背景概述 39 4.2 我國醫療器材產業外部關鍵成功因素分析 42 4.2.1 國家政策 42 4.2.2 群聚效應 46 4.2.3 市場環境 50 4.3 我國醫療器材產業內部關鍵成功因素分析 54 4.3.1 人力資源 54 4.3.2 產品 58 4.3.3 網路關係 63 第五章、結論與建議 67 5.1 研究結論 67 5.1.1 建構台灣醫療器材產業關鍵成功因素 67 5.1.2 未來發展建議 70 5.2 學術貢獻與實務管理意涵 71 5.2.1 學術貢獻 71 5.2.2 實務管理意涵 71 5.2.3 未來研究建議 71 參考文獻 73 附件一、訪談邀請函 76 附件二、訪談逐字稿 78

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