在中國鋼鐵產業以國有企業為主的產業型態，面對 1990 年代改制公司化所普遍出現在各大型鋼廠的經營績效銳降的情形，過去採計劃經濟生產的經營模式顯然不足以突破改制的經營管理現狀，然而，首都鋼鐵集團的「京順軋輥有限公司」是其中的特例，其創新的經營模式，使得經營績效能在中國國有鋼軋輥廠中脫穎而出。
本研究藉由文獻探討，建立一經營模式之初步架構，作為分析基礎架構，並以北京首鋼京順軋輥有限公司作為個案分析對象，藉由該個案公司中高階主管之深度訪談，分析成功創新經營模式的策略與作法，精煉出京順軋輥有限公司創新經營的關鍵成功因素包括創新材質、品牌認證、創新改革、突破製造限制、區域供應鏈。
最後，本研究提出軋輥業創新經營的 MEFAS-RC 模式，包括材料突破(Material breakthrough) 、 經 驗 式 銷 售 (Experience sales) 、聚焦行銷 (Focus marketing)、企業網絡聯盟(Alliance)、區域即時供應鏈(real-time Supply chain)等五大主要創新要素，以及組織結構重整(Reorganization)與創新企業文化(Culture)二個重要的支持強化因素。此一模式提供全球其他地區外資企業與中國鋼鐵業合作的一個參考架構。

The Chinese steel industry based on state-owned enterprises has faced sharp declines
in market performance, especially at large scale steel mills, since the privatization
reforms of the 1990s. Beijing Shougang Jingshun Rolls Co. Ltd., a subsidiary
affiliated to Shougang Group, is an exception in this regard. The company, with its
successful business model innovation, has increased the influence of China’s
self-manufacturing rate on the industry by researching and developing large H-shaped
steel rolls, and thus it has achieved excellent market performance in comparison to
other steel roller mills in China. The key successful factors and business model
innovation of Jingshun Rolls Company comes to be the research target. The research
method is based on depth interviews with key figures, supplemented by use of the
historical data. After the case analysis, this study proposes a MEFAS-RC innovative
business model of rolls industry which includes five major innovative elements in the
roll industry: material breakthroughs, experience sales, focused marketing, alliances,
and supply chain in real-time. In addition, reorganization and culture are two
supporting forces that can help a business in this context. The MEFAS-RC model can
be further verified in future research.

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