本研究針對房仲產業個案公司的高階主管以訪談的方式，瞭解他們對於創新策略對績效之影響的看法。房仲業必須透過不斷的創新及研發，才能夠去創造出自己的創新價值，進而不斷的產生競爭優勢。
研究結論歸納如下；
一、信義房屋具有的創新策略類型
信義房屋的主要創新策略類型為技術創新，次之為管理創新。組織創新及產品（服務）創新雖然也是相當高的策略採行程度，但較技術創新及管理創新來的影響程度較低。
二、執行創新策略後對於信義房屋的創新績效的影響
多數創新績效均沒有進行評估，僅有成本控制在預算內、執行期程目標時程達成，受訪者表示可達8成以上。
三、近三年具較大成效的創新項目
根據本研究分析結果，為變革專案、社區一家、購屋四大保障、用人聚英計畫、組織調整等。
四、影響創新策略與創新績效關係的內外部環境因素
1.組織外部環境因素－顧客、競爭者及資訊科技。
2.組織內部環境因素－知識資源、企業文化價值、內部溝通及管理制度。

This study is using interview to top executives of the case for Real Estate industry to understand the innovation strategy on corporation’s performance.Taiwan Real Estate Industry must keep on innovating and research to create own value and competitive advantage.The result is show as below:
1. The innovation strategy type of Sinyi Realty
The major type of innovation strategy is technology innovation, second is management innovation.Organizational innovation and product (service) innovation is less influence than technology innovation and management innovation
2. The influence of innovation strategy on innovation performance for Sinyi Realty
Most people show no assesment in Sinyi Realty, only cost control in budget, the project schqdule is on time is above 80%.
3. The mose effective innovation item for last 3 years.
According to result, is organizational change project, One family in community, four security in purchasing house.elite employment plan, organizational adjustment.
4. The internal and external environmental factors for innovation strategy on corporation’s performances
(1) The organizational internal environmental factors: customers, competitors and information technology
(2) The organizational external environmental factors: Knowledge resources, the value of corporate culture, internal communication and management system

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