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研究生: 陳招如
Chao-ju Chen
論文名稱: 組織文化對新產品創新策略的影響─以3M公司為例
Influence of organizational culture to the new product’s innovation strategy: 3M -- A Case Study
指導教授: 劉代洋
Day-yang Liu
口試委員: 黃彥聖
none
張琬喻
none
學位類別: 碩士
Master
系所名稱: 管理學院 - 財務金融研究所
Graduate Institute of Finance
論文出版年: 2006
畢業學年度: 94
語文別: 中文
論文頁數: 113
中文關鍵詞: 組織文化新產品創新策略
外文關鍵詞: organizational culture, new product, innovation strategy
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  • 「創新是3M的胎記,一路伴隨3M成長」,根據商業人士統計,在現代社會中,世界上有50%的人每天都要直接或間接地接觸到3M的產品,3M全球創新的卓越表現實為企業的典範。
    創新本身是很抽象的概念,創新的組織文化塑造更非一蹴可及,為創新而創新更具有很大的風險。本研究以全球最具創新價值的公司─3M為對象,將3M的創新特質予以擬人化剖析,以企業的原生基礎─組織文化的形成原因進行探討;就百年來企業生命歷程中,「人」及「物」兩層面的交互影響,探求不斷累積的創新文化內涵,期許能為臺灣企業塑造不斷創新組織文化的學習楷模。
    本研究結論如下:
    1. 組織文化的塑造,與「人」的理念、價值觀和所處的環境背景有絕對的關係。
    2. 3M百年來的創新文化發展歷程,歸納出組織文化演進與新產品創新策略是彼此交互影響,生生不息的結果。
    3. 「3M荳痘隱形貼」個案實證研究,得出DFSS在新產品創新發展模組的成功運用。


    "The innovation is the trademark of 3M, accompanying it through it’s growth", according to commercial statistics, in the modern society, 50% of the world’s population person directly or indirectly correlate to 3M’s products. The 3 M Global Innovation has become the role model to all enterprises.
    Innovation in itself is a very abstract concept, because a creative organizational culture is more so of a quantum leap. Furthermore, innovating for innovation’s sake itself comprises of tremendous risk. The subject of this research is focused on the company that has the most innovative value in the world --3 M, delivering a ‘human touch’ to the analysis of 3M’s creative characteristics and the enterprise's primary foundation – the quest for the formation of organizational culture. For centuries in any enterprises’ course of life, “People” and “Object” influence each other on a stratification plane level, seeking to accumulate substance in of creative culture.
    Through such pursue, corporations hope to create a perpetual organizational culture for innovation that serves as a role model for enterprises of Taiwan. This research conclusion is as follows:
    1. Molding of the organizational culture with the principle of “people”, the perception value and habitat background have an absolute correlation
    2. 3M’s hundred year-old development processes for their creative culture, is the result of consolidation in organizational culture evolution and new product innovation strategy.
    3. “The 3M Acne Dressing” field case studies, proving the DFSS’s successful application of the new product innovation development module.

    摘要 I ABSTRACT II 誌謝 III 目錄 V 圖目錄 VII 表目錄 VIII 第壹章、緒論 1 第一節、研究背景與動機 1 第二節、研究目的 2 第三節、研究內容與範圍 2 第四節、研究限制 5 第貳章、文獻探討 6 第一節、組織文化及其型態 6 第二節、新產品及其發展過程 11 第三節、創新及創新策略 19 第參章、研究方法 28 第一節、界定研究問題 28 第二節、研究架構 28 第三節、研究流程 30 第四節、個案研究方式 30 第五節、訪談內容設計 31 第肆章、3M公司簡介與產業分析 34 第一節、3M公司簡介 34 第二節、3M荳痘貼所屬產業 46 第伍章、組織文化與新產品創新的個案研究 52 第一節、影響3M創新型組織文化的形成原因 52 第二節、3M組織文化與新產品創新的交互影響 58 第三節、『3M荳痘隱形貼』新產品上市成功的個案研究 68 第陸章、結論與建議 87 第一節、研究結論 87 第二節、研究建議 89 參考文獻 91 附錄 98

    一、中文文獻
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