研究生: |
朱自強 TZU-CHIANG CHU |
---|---|
論文名稱: |
新產品開發流程專案管理之個案研究 - 以 TFT 液晶顯示器 ODM 為例 A case study of the project management for new product development:ODM of TFT-LCD |
指導教授: |
劉代洋
Day-Yang Liu |
口試委員: |
鄭仁偉
none 謝戎峰 none |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 管理學院MBA School of Management International (MBA) |
論文出版年: | 2011 |
畢業學年度: | 100 |
語文別: | 中文 |
論文頁數: | 65 |
中文關鍵詞: | TFT-LCD 、ODM 、新產品開發 、專案管理 |
外文關鍵詞: | TFT-LCD, ODM, new product development, project management |
相關次數: | 點閱:289 下載:4 |
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台灣的科技代工業萌芽於1970年代,隨著國際大廠的不斷成長,帶動了台灣製造業的經濟起飛以及代工業(OEM, Original Equipment Manu facturer)成長。隨著產業分工越來越細,製造商也各自發展出屬於每個企業所特有的專長與能力,因此,比起代工業,能夠協助客戶廠商進行產品設計並且製造的代工設計製造業ODM(Original Design Manufacturer) 也逐漸發展。
在競爭激烈的全球化產業發展下,滿足客戶需求是企業最重要也最關鍵的價值所在。對於ODM產業來說,如何快速設計並且發展合乎客戶品質期待以及符合預算成本的產品,便是呈現企業價值所在的重點項目。也因此,ODM企業也以導入專案管理的方式,發展出新產品開發流程的專案管理方式。一個有效導入專案管理並且擁有成功的專案團隊的新產品開發流程,不但能夠有效地如期如質且在預算內完成新產品開發任務,也能讓組織不斷藉由過去的專案經驗學習成長,讓組織能夠持續進步,維持企業的競爭力,提升企業的價值。
本研究藉由探討TFT-LCD產業中的ODM公司新產品開發流程的專案管理方式,來了解專案管理對於新產品開發過程中的重要性,並藉由探討專案管理在實務應用上的狀況,來了解專案管理在實際執行上所面對的關鍵成功要素所在。
The technical industry in Taiwan has been emerging since 1970s. As the foreign international enterprises continuously growing up, the economic in Taiwan is driven to take off and the OEM (Original Equipment Manufacturer) industry is booming as well. By the industrial division becoming detailed and detailed, all the manufacturers have developed its individual professional skill and capacity. Therefore, a new industry ODM (Original Design Manufacturer), which can design the product in place of their customer, is rising.
In the competitive global industrial environment, to satisfy the customers ’need is the most important task and the most valuable activity to an international firm. Due to the ODM industry, how to design the new product quickly, to keep the quality over the customer’s expectation and to control the budget shows its value. So, the ODM company uses the project management on the new product development process and brings up a well-trained project management team to ensure the new product development success and to keep the growth of the organization continuously.
This study will determine the importance of the project management to a TFT-LCD ODM. By the research of the practice about the project management, we can understand the project management’s key success factors in the TFT-LCD ODM industry.
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