本研究旨在藉由符合實際民間信仰文化展場的情境佈置，瞭解學習者在加入智慧型手機擴增實境連結影片的展覽中，其先備知識、信念、科技接受度、認知負荷、視覺注意力分佈以及閱讀理解成效之間的關係。本研究以眼球追蹤系統記錄受試者的閱讀歷程，並配合問卷調查民間信仰先備知識、民間信仰信念、科技接受度、認知負荷以及閱讀理解成效，受試者為臺灣北部35位大學生與研究生。研究結果顯示，大學生與研究生對於智慧型手機擴增實境連結影片應用在民間信仰文化展覽中是可接受的；先備知識能夠預測認知負荷，信念和科技接受度能夠預測認知負荷與視覺注意力分佈情形，視覺注意力能夠預測閱讀理解成效，而認知負荷與視覺注意力之間則存在顯著關聯性；同時，本研究亦發現對於智慧型手機擴增實境連結影片的素材特性評分、認知易用性、認知有用性以及使用態度不同的大學生和研究生，在本研究的民間信仰文化展覽中有不同的觀看路徑模式。根據以上結果，本研究對民間信仰文化展覽和未來研究提出建議。

The purpose of this study was to explore the relationships among prior knowledge, belief, technology acceptance, visual behavior, and reading comprehension of a Taiwanese folk belief exhibition using augmented reality (AR) technology on a smart phone. Thirty-five graduate students and undergraduate students participated in this study. A mobile eye-tracking system was used to record the participants’ reading process. Prior knowledge, belief of Taiwanese folk religion, technology acceptance, cognitive load, and reading performance were collected by questionnaires and tests. Results showed that videos linked by the augmented reality on a smart phone were acceptable for the participants in this study. In addition, the participants’ prior knowledge, belief and technology acceptance could predict their perceived cognitive load. Belief and technology acceptance could also predict their visual behaviors while watching the exhibition; and their visual behaviors could predict their reading comprehension significantly. Meanwhile, there were significant relationships between participants’ perceived cognitive loads and visual attention distributions. Furthermore, there were different visual behavior patterns for participants who held different attitudes toward AR technology in terms of material characteristic, perceived ease of use, perceived usefulness, and attitudes toward use. Finally, according to the results, several suggestions were provided for future studies and designs of Taiwanese folk belief cultural exhibitions.

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