共享汽車在全球已有非常多國家使用，並且非常普遍，但共享汽車在台灣市場仍在成長中，也是被稱之為下一個最有潛力的共享經濟交通工具，有別於個人私家車與傳統租車，消費者不需要負擔自用車的購買成本、維修成本與折舊費用，並且不需要局限於如同傳統租車方式，在租車行營業時間租借，以及租借時皆需至租車門市。
共享汽車可以隨時隨地租借，並且在手機APP中即可以地圖找車、就近借還車，租借時間與空間皆不受到拘束，並且在每次使用時都可以享受駕駛不同的汽車，是更加經濟、快捷與舒適的交通方式。
本研究首先透過歸納與整理學者的文獻為基礎，以科技接受模型(TAM)為主軸，結合服務品質與價格價值兩個外部變數，探討消費者對共享汽車持續使用意願，並以顧客滿意度為中介變項與慣性為調節變項進行實證分析。本研究共計回收247份網路問卷，無效問卷11份，有效問卷236份，以曾經使用過台灣共享汽車Zipcar、iRent或者Smart2go為主，進行實證分析，得出實證研究結果:
(1) 服務品質對知覺有用性與知覺易用性正向顯著影響
(2) 價格價值對知覺有用性與知覺易用性正向顯著影響
(3) 知覺易用性對知覺有用性正向顯著影響
(4) 滿意對再知覺效益與共享汽車持續使用意願間具有中介作用
(5) 慣性在知覺效益與共享汽車持續使用意願間的調節作用不成立

Cars sharing cars are currently used in many countries around the world and are very common. Cars sharing are still growing in Taiwan, and they are also known as the next most potential growth in the sharing economy. It is different from personal private cars and traditional rent the car. People do not need to pay the purchase cost, maintenance cost and depreciation cost of their own car, also don’t need to repeat the essentially traditional car rental method which need to go to the car rental store during the business hours of the car rental store.
Cars sharing can be rented anytime and anywhere in APP, people can find the car on the map, borrow and return the car nearby. The rental time and space are not restricted, and you can enjoy driving a different car every time you use it, which is more economical, fast and comfortable transportation.
Based on the summary and collation of scholars’ literature, this research uses the Technology Acceptance Model (TAM) and combines the two external variables of service quality and price value to explore consumers’ willingness to reuse shared cars, and take customer satisfaction as the basis. Intermediary variables and inertia are empirical analysis of adjustment variables. In this study, a total of 247 online questionnaires were collected, 11 invalid questionnaires, and 236 valid questionnaires. The empirical analysis was mainly based on having used Taiwan’s shared cars Zipcar, iRent or Smart2go. The results of the empirical research are as follows:
(1)Service quality has a significant positive impact on perceived usefulness and perceived ease of use
(2)Price value has a positive and significant impact on perceived usefulness and perceived ease of use
(3)Perceived ease of use has a positive and significant impact on perceived usefulness
(4)Satisfaction has an intermediary effect between perceived benefits and willingness to reuse shared cars
(5)The moderating effect of inertia between perceptual benefits and willingness to reuse shared cars does not hold.

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