產業環境正迅速地不斷改變，直接考驗企業對環境的調適力與應變力，能否讓企業永續經營與基業長青，的確是一個艱鉅的課題。綜觀歷年來一些大型企業的興起與衰落，都值得管理者深入思考的問題。

　　個案內容是記述個案公司在曾經締造顛峰之後進入衰退階段，品牌一度消失在市場上，雖歷經挫折，卻仍然堅持品牌價值與對利害關係人的承諾而努力不懈。在 2019 年初正式宣布軟硬整合的轉型策略，從原來的硬體裝置公司轉變為視訊方案解決公司之際，個案公司已成功跨越鴻溝，進入第二條成長曲線。

　　本研究以哈佛個案論文的方式呈現，包含個案本文與教學指引兩大部份。藉由個案故事，可以用來探討個案公司在企業成長生命週期處於衰退的窘境，如何審視外部環境對企業的影響，如何運用破壞式創新，並在多元的經營管理策略中選擇適合自己的策略模式與調整組織的價值活動維以持其競爭優勢。同時地，個案公司如何呼應顧客主導邏輯之微笑曲線的思維提升企業在利基市場的競爭力。

The industrial environment is constantly changing rapidly, which directly tests the
adaptability and resilience of enterprises to the environment. It is indeed an arduous subject whether the enterprise can continue to operate and maintain its foundation. Looking at the rise and decline of some large enterprises over the years, some issues are worthy of in-depth consideration by managers.

The content of the case is to describe that the company in the case has entered into a recession stage after its peak. The brand once disappeared from the market. Although it has experienced setbacks, it still insists on brand value and the commitment to stakeholders and by making unremitting efforts. At the beginning of 2019, when the transformation strategy of software and hardware integration was officially announced, the original hardware device company was transformed into a video solution company, the company in this case has successfully crossed the gap and entered into the second growth curve.

This research is presented in the form of a Harvard Business Case, including two
parts, a case story, and a teaching guide. The case story can be used to study the
dilemma of the company in the decline of the company's growth life cycle, how to
examine the impact of the external environment on the company, and how to use disruptive innovation, and how to choose a strategy model that suits oneself among the diversified management strategy and adjust the value activities to maintain its
competitive advantage. At the same time, how the company in this case responds to the thinking of the customer-dominant logic of smiling curve to enhance the company’s competitiveness in the niche market.

中文參考文獻
1. DIGI+ 行政院(民 109 年 5 月 22 日)。臺灣顯示科技與應用行動計畫。院臺科會字第 1090163944 號函核定。
2. 汪重安(2018)。窮則變，變則通–失敗越快，成功越近。國立臺灣科技大學工業管理研究所 EMBA 碩士論文，未出版。
3. 溫金豐(2019)。組織理論與管理第五版。臺北市：華泰文化。
4. 魏永康(2004)。臺灣 TFT-LED 產業之競爭策略分析，國立台北科技大學企業管理學系碩士論文。
5. 行政院經濟建設委員會(民 102 年)。臺灣經濟發展歷程與策略。編號：(102)043.110。
6. 李芳齡、李田樹譯，Clayton M. Christensen、Michael E. Raynor 著(2003)，「創新者的解答」，臺北市：天下雜誌
7. 李芳齡譯，Clayton M. Christensen、Scott D. Anthony、Erik A. Roth 著(2010)，「創新者的修練」，臺北市：天下雜誌
8. 方素惠(2021)。只有硬體思維，日子會很辛苦。EMBA 雜誌，418。

英文參考文獻
1. Porter, M.E., (1980), Competitive Strategic：Techniques for Analyzing Industries
and Competitors, New York：Free Press.
2. Porter, M. E., (1985), Competitive Advantage：Creating and Sustaining Superior
Performance, New York：Free Press.

網路參考資料
1. TechNews (2018 年 10 月 3 日) 。2018 年液晶監視器出貨預估年成長 1.5%，終止連續 7 年的虧損。檢自：https://ccc.technews.tw/2018/10/03/lcd-screentermination-7-consecutive-years-decline/ (July 11, 2021)
2. 邱琬雯(2020 年 01 日 06) 。IEKView：全球顯示器設備市場展望。檢自：
https://ieknet.iek.org.tw/iekrpt/rpt_detail.aspx?indu_idno=1&domain=0&rpt_idno=284
554043 (July 11, 2021)
3. 張凱喬(2020/May/22)。【數位轉型】定義、衡量與策略。檢自：
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4. Dell Technologies(2020)。Digital Transformation Index。檢自：
https://weilihmen.medium.com/%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E