人力資源招募網站最早是由美國開始，指的是各行業勞資雙方在網路線上登錄資訊，以滿足雙方求職徵才需求的網站( 2000太穎電子商務顧問)。數以萬計的廠商利用此平台求才，而求職者則希望藉由線上履歷快速媒合找到工作，簡單的說，就是使用網際網路平台，進行人力媒合工作。
　　台灣自1996年才有業者推出網際網路人力銀行，至今發展將近二十年，根據資策會調查指出，台灣企業每年投入徵才預算高達百億，這也讓許多企業相繼投入市場。甚至進入白熱化削價競爭的階段。為了搶食這塊市場大餅，台灣人力招募網站業者，必須在各方面下功夫，即使近年來失業率攀升，更要創造新的服務模式來穩固營收。網路科技一日千里，從行銷角度和廣告概念，網路取代了傳統媒體，這已經是不可擋的趨勢，特別是伴隨影音發展，像是Youtube的興起，開始改變使用者的習慣。
　　本研究利用個案資料收集，發現台灣人力招募網站業者，在面臨影音化時代來臨，反應顯得有些緩慢，許多平面媒體都不能忽視影音，影音媒體(Media)其實可以改變顧客，讓客戶了解利用影音行銷，徹底顛覆閱讀文字習慣，行銷方式不再是一成不變，而導入影音服務後，多變的客製化模式，可透過近年最多人使用的關鍵字行銷等網路操作，導引使用者觀看，可滿足各行各業的需求，自製影音產品，更可利用社群互動作為行銷，吸引網友點閱，甚至用創意協助客戶降低行銷成本，最終導入業績。

Recruitment websites, first launched in the United States, are specifically for employers and employees in various industries and sectors to exchange information online in order to satisfy the needs of both job seekers and corporate recruiters through website platforms (e-commerce consultants, 2000). Tens of thousands of companies use such platforms to recruit staff while job seekers hope that with fast online resume matching, they are able to find a job quickly. Simply put, it is about using the Internet platform to carry out the match-making work for human resourcing.
Taiwan has only had an online Job Bank since 1996, which has been developed for nearly two decades. According to a survey conducted by the Institute for Information Industry, Taiwanese enterprises spend up to 10 billion NTD annually on recruitment. That has been attracting many companies to join and invest in the recruiting market. It has come to the point where the market has reached the stage of intense competition and diminishing margins. In order to snatch a piece of the market, the online recruitment industry must make efforts in all aspects. Even though the unemployment rate climbed in recent years, the industry must create new service models to stabilize market revenues. Internet with its advances in technologies, seen from a marketing point of view and advertising concepts, has already replaced traditional media, and it is an irreversible trend. The rise of websites as YouTube exemplifies the development and springing up of online audio-visual content which has started to change the viewing habits of users.
In this research, using data collection and individual case studies, we find that the online recruitment industry in Taiwan while facing the coming era of audio-visual online media reacted somewhat tardily to the changes. Most print media could not ignore the impact of audio-visual media: how it could persuade their clientele to have a change of heart on and make them understand the use of audio-visual marketing will revolutionize the traditional text-based reading habits.
Marketing will no longer be a cliche. The import of audio-visual services, with tailor-made customization and the recently most widely adopted keyword marketing and search engine optimisation, will be able to attract viewing and satisfy the demand of all walks of life to DIY audio and video clips. Moreover, using social media interactions as a marketing tool to encourage internet users to click-through, and eventually helping customers reduce the cost of marketing through creativity will ultimately lead to improved sales.

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