論文內容提要
科技始終來自人性。正因為有其需求，所以本研究利用科技作為基礎發展自助結帳服務以做為研究主軸。現代人步伐快速而忙碌，卻在排隊上耗費許多不必要的時間。為此，本研究以現今人手一台的智慧型手機，提出了m POS的概念，藉由智慧型手機搭配無線掃瞄裝置，讓消費者得以利用自己所擁有的智慧型手機來自行完成結帳手續。

本研究以智慧型手機作為基礎，探討消費者較能接受之自助結帳類型。故將研究分為兩個不同的實驗，一者為利用手機內建掃瞄裝置，讓使用者只須持有智慧型手機即可自助結帳；另一者則除智慧型手機外，外接無線掃瞄裝置，讓使用者藉由無線掃瞄裝置讀取條碼，再將資料回傳至手機。並藉由影片與問卷的結合，來比較使用者之偏好。實驗結果顯示，受測者偏好無線掃瞄裝置多於手機內建式掃瞄裝置。本研究由此提出管理意涵與未來研究方向。

關鍵字：自助結帳、實驗室研究法、SSTQUAL

Abstract

Technology always begins with Human. To the need in consumption, this study takes technology as a base to develop the main theme-- self-checkout. The modern urban life is fast and busy, however we waste a lot of time on standing in a line. Therefore, this study proposes a new concept that uses smartphones which everyone got for retailing check out, call it m POS. By using smartphone and wireless barcode reader, customers can check out by themselves.
This study took the smartphone as a basic infrastructure to investigate the willingness of consumer adoption for self-checkout mechanisms. Two experiments were conducted to elicit consumer’s favoritism with respect to one of the two mechanisms: checkout by using the embedded scanner function of smartphone and the other of checkout by using smartphone as a display connecting to a wireless scanner as barcode reader. The data were collected with questionnaire after subjects watched an introduction film of m POS. the data indicated that subjects preferred the wireless barcode reader to the embedded scanner function of smartphone. Managerial implications were drawn according to the experiment results.

Keywords: self-checkout, laboratory experimentation, SSTQUAL

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