Living Lab是一種強調在真實生活場域中，以使用者為中心進行新產品或服務之驗證，與使用者共同創新之方法。其概念最早於1995年在美國發跡，經歐洲ENoLL推廣後在世界各地皆有Living Lab設立。Living Lab之概念可廣泛應用於各個領域，從國家政策推動、學術研究至企業產品開發皆有相關應用。

本研究以Living Lab觀點探討新創事業之新產品開發與測試過程，在針對Living Lab進行相關文獻探討後，針對Living Lab之關鍵組成要素與原則進行驗證，加以從新創事業之產品開發過程分析其Living Labr場域建構以及在場域內之互動機制。

研究發現，新創事業可以根據Living Lab關鍵組成要素與原則，逐步以包含場域準備、產品原型開發、場域測試、商業模式營運、持續測試修正等五個階段的Living Lab建構過程打造產品驗證場域。在真實生活場域中新創事業與使用者透過Living Lab互動機制緊密互動，打造一個在真實生活場域與使用者共創進行產品驗證之Living Lab。

透過Living Lab之建構與發展，新創事業能讓使用者在產品正式進入市場前提早涉入產品開發與測試過程，與使用者共同進行產品創新，打造更符合使用者需求之產品，提升產品正式進入市場後的市場接受度。

Living Lab is a user-centred methodology that often operating in a real-life contexts, for validating and testing new product and service. The Living Lab concept was developed by Professor William J. Mitchell in 1995. The European Network of Living Labs (ENoLL) is devoted mainly to promoting the concept of Living Lab. Historically there have been 370 accredited Living Labs in the ENoLL network around the world. The concept of Living Lab can be applied into various domains from national policy promotion to acadamic research and enterprise product developement.

This study discussed the new venture’s new product developement from Living Lab perspective. We organized literature review related to Living Lab, then validated the key components and principles of Living Lab methodology. Then analyzed the Living Lab construction and interaction mechanism of the new venture’s new product development.

The study found that new venture can build the territorial context for product evaluation based on the process of Living Lab step-by-step including context preparation, prototype development, context validation, business model operation and continuous test. In real-life contexts, new venture can communicate and interact with users closely through the mechanism of Living Lab and build the context to co-create the Living Lab to perform the product validation.

Thorough the Living Lab construction and development, the user can get involved into the product development process before officially product launches. The Living Lab involves stakeholders into co-create innovation process, then the new venture can develop the product meets the users' needs, to raise the market acceptance of the new product.

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