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研究生: 林佳儀
Chia-Yi Lin
論文名稱: 創業家人格特質、先驗知識與創業績效之關係─以機會確認為中介效果之研究
The Relationship between Personality Traits and Prior Knowledge on Entrepreneurial performance: the Mediating Effect of Opportunity Identification
指導教授: 廖文志
Wen-Chih Liao
口試委員: 鄭仁偉
none
戴維舵
none
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2008
畢業學年度: 96
語文別: 中文
論文頁數: 96
中文關鍵詞: 創業家人格特質先驗知識機會確認創業績效
外文關鍵詞: personality traits, prior knowledge, opportunity identification, entrepreneurial performance
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現今台灣創業活動的蓬勃發展已成為實務界與學術界關注探討的焦點,然目前國內外對於創業之機會確認及其影響因素的相關研究甚少,爰此本研究主旨在探究機會確認在創業家人格特質、先驗知識及創業績效之間的中介效果。以中小企業的創業家為施測目標,透過便利抽樣方法及實體問卷發放方式,進行樣本收集。共計發出250份問卷,回收129份,回收率為51.6%,剔除其中兩份嚴重漏答的問卷,最後得到有效問卷為127份。
本研究採用階層迴歸分析為分析工具,獲致主要實證結果為:(1)創業家人格特質與創業的機會確認具有正向關聯;(2)創業家先驗知識與創業的機會確認具有正向關聯;(3)創業家的機會確認能力與創業績效具正向關聯;(4)機會確認會中介創業家的人格特質與創業績效之關係;(5)機會確認會部份中介創業家的專業知識與創業績效之關係,而機會確認會完全中介特殊產業知識、創業知識與創業績效之關係。


The vigorous development on entrepreneurial issue already has gained increasing attention from scholars and practices, however, the issue that related opportunity identification has rarely evidence in the past research, therefore the purpose of this study was to investigate the relationship which mediating effect of opportunity identification between personality traits and prior knowledge on entrepreneurial performance. The data were collected from entrepreneurs of small & medium-sized enterprises in Taiwan. A total of 250 questionnaires were distributed this way and 127 valid response obtained.
The article performed hierarchical regression analyses to test the hypotheses, obtained some major findings: (1) personality traits were positively related to opportunity identification. (2) prior knowledge was positively related to opportunity identification.(3) opportunity identification was positively related to t entrepreneurial performance.(4) opportunity identification was full mediated the relationship between personality and entrepreneurial performance.(5) opportunity identification was partial mediated the relationship between professional knowledge and entrepreneurial performance, opportunity identification was full mediated the relationship between industry-specific knowledge, entrepreneurial knowledge and entrepreneurial performance.

摘要 I 英文摘要 II 誌謝 III 目錄 IV 圖目錄 III 表目錄 IV 第一章、 緒論 1 第一節、 研究背景與動機 1 第二節、 研究目的 2 第三節、 研究流程 3 第二章、 文獻探討 5 第一節、 創業家與創業成功因素 5 第二節、 人格特質 9 第三節、 機會確認 27 第四節、 創業績效 35 第五節、 各相關構面之關係 38 第三章、 研究方法與設計 43 第一節、 研究架構 43 第二節、 研究假設 44 第三節、 研究程序 45 第四節、 變數定義與衡量 45 第五節、 量表確立 53 第六節、 研究方法 56 第四章、 資料分析 58 第一節、 樣本敘述統計 58 第二節、 各構面問項的敘述統計分析 60 第三節、 信度分析 66 第四節、 相關分析 67 第五節、 階層迴歸分析 69 第五章、 結論與建議 77 第一節、 研究結論 77 第二節、 理論貢獻與實務意涵 81 第三節、 研究限制 84 第四節、 未來研究建議 85 中文文獻 86 英文文獻 88 附錄一 91

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