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研究生: 劉育君
Yu-Chun Liu
論文名稱: 網頁留白量對使用者的影響
The Effects of Web Page White Space on Users
指導教授: 柯志祥
Chih-Hsiang Ko
口試委員: 陳建雄
Chien-Hsiung Chen
唐玄輝
Hsien-Hui Tang
王藍亭
Lan-Ting Wang
施能木
Neng-Mu Shih
學位類別: 博士
Doctor
系所名稱: 設計學院 - 設計系
Department of Design
論文出版年: 2019
畢業學年度: 107
語文別: 中文
論文頁數: 159
中文關鍵詞: 留白使用性美感價值感
外文關鍵詞: white space, usability, aesthetics, perceived value
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  • 影響全球資訊網瀏覽績效與閱讀舒適度,有各種視覺設計元素;各族群因生、心理的限制,可接受的資訊承載量各異,而「留白」元素可在整體頁面中,為過多資訊留一方呼吸的空間,緩和大量資訊帶來的視覺壓力。本研究目的為:(1)探究過往留白相關研究與現存的設計原則;(2)了解現有新聞網頁留白設計狀況;(3)探討不同留白程度網頁,對使用者操作的影響;(4)評估不同留白程度網頁的使用性、美感與價值感;(5)提供網頁設計對留白程度配置的參考依據。
    本研究設計以兩個實驗,深究「留白」與使用性、美感與價值感的影響。實驗一以四個留白網頁介面為測試樣本,分別為45%與55%留白量寬間距、45%與55%留白量窄間距。實驗二測試20個十大線上中英文新聞網頁,其中版面留白比例與使用者偏好的關係。本研究結果為:(1)呼應過往留白研究結果,使用者偏好複雜度中等的內容;(2)現有新聞網頁留白比例偏低;(3)年齡、學歷、職業類別、慣用新聞獲取來源、一日網路使用時間,這些變項與留白量確實影響使用者的使用性、美感、價值感與心理留白感受;(4)不同留白程度網頁的美感與價值感有顯著差異;(5) 不同留白程度網頁,對使用者確實有影響,壯年使用者偏好樣本編號1「45%留白量寬間距」的版面設計,青年使用者偏好樣本編號2「55%留白量寬間距」的版面設計,兩者都不偏好樣本編號3「45%留白量窄間距」的版面設計。本研究以留白比例為主要設計變項,希望設計師在設計目標族群使用的網頁時,能有一個便於評估網頁使用性、美感與價值感的方法,以期創造更友善的使用介面。


    Web browsing performance and comfortability could be influenced by various visual design elements while different user groups with limitations on physical and psychological conditions afford various information loading. White space remains a relaxing space and reduces the visual burden from too much information on the whole web page. The purposes of this study were as follows. (1) To explore relevant studies and existing design principles of white space. (2) To understand current design in white space of news web pages. (3) To explore the influence of news web pages with different amounts of white space on users. (4) To evaluate the usability, aesthetics and perceived value of news pages with different amounts of white space. (5) To provide a layout reference for the use of white space in web page design.
    Two experiments were designed to explore the effect of white space on usability, aesthetics and perceived value. The samples of experiment one were a set of four news web pages with 45% or 55% white space and wide margin, 45% or 55% white space and narrow margin. The samples of experiment two were twenty of the top ten online Chinese and English web pages for exploring the relationship between the amount of white space and user preference. The results were as follows. (1) Users preferred medium amount of information, which corresponded to previous studies. (2) The amount of white space in existing news web pages was relatively low. (3) Age, education, occupational categories, the source of daily news, the time of daily internet usage, and the amount of white space did affect users’ usability, aesthetics, perceived value, and the psychological amount of white space. (4) There were significant differences between aesthetics and perceived value in different amounts of white space. (5) Different amounts of white space in web pages did have an influence on users. Middle-age users preferred sample 1 “45% white space with wide margin”. Young users preferred sample 2 “55% white space with wide margin”. Both groups did not prefer sample 3 “45% white space with narrow margin.” This study used the amount of white space as a design variable for designers to evaluate usability, aesthetics and perceived value of web pages for a more user-friendly interface

    論文摘要 I 英文摘要 II 誌謝 III 圖表索引 VIII 第一章 緒論 1 1.1 研究背景 1 1.2 研究動機 3 1.3 研究目的 6 1.4 研究範圍與限制 6 1.5 研究架構 7 1.6 名詞解釋 7 第二章 文獻探討 10 2.1 留白(white space) 10 2.1.1 空間中的留白 10 2.1.2 平面上的留白 13 2.1.3 介面的留白 19 2.1.4 留白相關研究 23 2.2 使用性(usability) 24 2.2.1 使用性與留白 26 2.2.2 使用性評估 31 2.3 美感(aesthetic) 32 2.3.1 美感與留白 34 2.3.2 美感評估 36 2.4 價值感(perceived value) 39 2.4.1 價值感與留白 41 2.4.2 價值感評估 45 2.5 小結 47 第三章 研究方法 48 3.1 實驗設計一 48 3.1.1 實驗一參與者 48 3.1.2 實驗一流程與設備 48 3.1.3 實驗一變項與樣本設計 50 3.1.4 實驗一問卷設計 53 3.2 實驗設計二 55 3.2.1 實驗二參與者 55 3.2.2 實驗二流程與設備 56 3.2.3 實驗二變項與問卷、樣本設計 56 第四章 研究成果與分析 59 4.1 實驗一成果分析 59 4.1.1 年齡 59 4.1.2 學歷 69 4.1.3 使用電腦時間 76 4.1.4 小結 82 4.2 實驗二成果分析 84 4.2.1 信度測試與成對樣本t檢定 84 4.2.2 年齡與留白量 85 4.2.3 教育程度 88 4.2.4 職業類別 91 4.2.5 慣用新聞獲取來源 93 4.2.6 一日網路使用時間 95 4.2.7 電腦使用歷史 96 4.2.8 小結 99 第五章 結論與建議 102 5.1 研究結論 102 5.2 後續研究與建議 104 參考文獻 106 附錄A:實驗一問卷 127 附錄B:實驗二問卷 130 附錄C:實驗二樣本 133

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