本研究以宏碁公司為個案研究對象，探討其在履行企業社會責任(CSR)的過程中，在顧客面、員工面、環境保護面、社會參與面及經濟面等各層面的CSR執行狀況，與消費者對於宏碁公司與acer品牌的認知影響之研究，包含：品牌知名度、品牌聯想、知覺品質、品牌忠誠度。研究結果顯示，消費者普遍認同宏碁公司CSR的表現，也因此增加對於宏碁公司品牌知名度及品牌聯想的認同度，也因此對於宏碁公司之品牌認知產生影響。

This research aims to investigate on the effect of Acer Inc. with its corporate social responsibility (CSR) from the perspective of consumers, staff, environment, social participation as well as the economy. It also analyses how the CSR influence consumers on Acer’s brand cognitive, including brand awareness, brand associations, perceived quality and brand loyalty.
The empirical results indicate that most of consumers recognize Acer’s performance on CSR which enhance its brand awareness and brand associations and also results an impact on its brand cognitive.

中文文獻
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英文文獻
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網路資料
1.行政院金融監督管理委員會網站：http://www.fsc.gov.tw/ch/home.jsp?id=96&parentpath=0,2&mcustomize=news_view.jsp&dataserno=201409180005&toolsflag=Y&dtable=News
2.經濟部工業局網站：http://www.moea.gov.tw/MNS/populace/news/News.aspx?kind=1&menu_id=40&news_id=40102
3.經濟部臺灣企業社會責任網站：http://csr.moea.gov.tw/main.aspx
4.Account Ability 1000 (AA 1000)：http://www.google.com/search?hl=zh-TW&ie=UTF-8&q=AA1000
5.Association for Sustainable & Responsible Investment in Asia, ASrIA：http://asria.org/
6.Corporate Register：http://www.corporateregister.com/
7.Electronics Industry Code of Conduct, EICC：http://www.eiccoalition.org/
8.European Commission Strategy on CSR：http://ec.europa.eu/growth/industry/corporate-social-responsibility/index_en.htm
9.Global Reporting Initiative (GRI) Sustainability Reporting Guidelines：http://www.globalreporting.org/
10.International Labor Organization (ILO) conventions on core labor standards：http://www.ilo.org/
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12.Social Accountability 8000 (SA 8000)：http://www.sa-intl.org/
13.Sullivan Principles： http://www.marshall.edu/revleonsullivan/principles.htm
14.The Organisation for Economic Co-operation and Development (OECD) Guidelines for Multinational Enterprises:：http://www.oecd.org/home/
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18.Valuator(BAV)：http://bavconsulting.com/insights/reports/