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研究生: 周金先
CHING-HSIEN CHOU
論文名稱: 應用資源基礎理論於創新服務模式之研究-以集團企業合併為例
A Study of Adopting Resource Based Theory into Innovation Service Model -An Example of Group Business Merging
指導教授: 盧希鵬
Hsi-Peng Lu
羅天一
Tain-yi Luor
口試委員: 陳正綱
Cheng-Kang Chen
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理研究所
Graduate Institute of Management
論文出版年: 2015
畢業學年度: 103
語文別: 中文
論文頁數: 96
中文關鍵詞: 資源動態資源動態能力時間資源典範轉移服務創新
外文關鍵詞: Resource, Dynamic Resources, Dynamic Capabilities, Time-Resource, Paradigm Shift, Innovation Service Model
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  • 本研究回顧了資源基礎的相關研究與理論,包含資源基礎觀點(Resource-based View)、動態能力(Dynamic Capabilities)、資源基礎驅動企業績效與競爭力(A Resource-based approach to performance and competition) 與能力生命週期(capability lifecycles)。說明企業的績效可藉由內部的資源基礎與企業成長過程中的動態能力累積來驅動,同時亦可再經由波特的競爭五力來形塑企業的策略(The Five Competitive Forces That Shape Strategy)。並且企業應該掌握住最稀有性的時間資源來奠定其不可取代性的競爭優勢。
    本研究以個案研究方式,首先藉由分析與探討台灣資訊產業創業初期的發展狀況,多數是以代理國外產品來累積其產業的關鍵資源,並且在具備技術能力且獲利穩定的基礎下,調整其研發資源的投資,策略性地將企業的核心價值移轉到個人電腦的製造、品牌或通路,因此造就企業在台灣資訊產業中的優勢地位。而此成就的達成,企業中的客戶服務組織功不可沒。
    其次,本研究進一步分析並整理出個案公司在歷經組織生命週期變化的持續衰退期中,經由集團合併的組織變革策略,運用客戶服務組織以其價值性、獨特性與動態資源的獲利能力,成功的達到讓企業由虧轉盈並且持續獲利的目標。
    本研究結果發現:(一)服務收入的獲利穩定是讓資訊服務業在面臨策略轉折點(Strategy Inflection Point)時,足以自給自足的籌碼,並且會是企業創新典範轉移上的基礎。 (二) 客戶服務組織獨特且有價值的獲利能力,會是企業的優勢資源和優於其他競爭者的競爭能力。


    This study reviews the relevant researches and theories including the Resource-Based View, the Dynamic Capabilities, the Resource-Based Approach to Performance and Competition and the Capability Lifecycles.
    It states the enterprise performance can be driven by the internal based resource and the dynamic capability that accumulated in the growth process of enterprise;Moreover, the enterprise strategies can be shaped by the Porter’s Five Competitive Forces. Enterprise should have leveraged its unique time resources to build its competitive edge.
    This case study explores the early stage of the development of Information Technology industry in Taiwan. Most of the enterprise accumulated their important resources by agent products from oversea, and when they build their technology capability and stabilize their revenue, they started to adjust the investment of Research and Development and to shift resources to PC manufacturing, brand and sales channels. They created a dominant position for the information Technology industry in Taiwan, the client service department is the key of the achievement.
    Furthermore, this case study describe how this enterprise overcome recession through organization change;and how the client service division use its core competence to turn around the finance situation and continue to achieve the profit goal.
    The findings of the study are: 1) Stable profit is the key factor for the Information Technology industry to survive in the Strategic inflection point, and it will be the foundation of innovation paradigm shift 2) The unique and valuable profit ability of the client service division is strength for enterprise to surpass its competitors.
    Keywords: Resource,Dynamic Resources,Dynamic Capabilities,Time-Resource,Paradigm Shift,Innovation Service Model

    目錄 摘要 ABSTRACT 誌謝 圖目錄 表目錄 第一章 緒論 第一節 研究背景 第二節 研究範圍 第三節 研究動機 第四節 研究目的與問題 第五節 研究流程 第二章 文獻探討 第一節 資源基礎觀點 第二節 動態能力觀點 第三節 資源基礎驅動績效與競爭力觀點 第四節 動態資源基礎觀點:能力的生命週期 第五節 競爭五力為基礎的策略觀點 第六節 時間的資源觀點 第三章 研究方法與架構 第一節 文獻回顧與探討 第二節 個案研究 第三節 個案分析 第四章 個案研究 第一節 個案研究問題探討: 第二節 個案公司簡介 一、 公司成立 二、 成功上櫃 三、 營運危機 第三節 台灣資訊服務發展 第四節 個案公司資訊服務發展 一、 創業期:1985年; 二、 巔峰期:1999年; 三、 衰退期: 第五節 營收高峰:「擴大內需方案」 第六節 「政府採購法」的影響 第七節 商機變成了危機 第八節 關鍵失敗因素分析 第九節 策略轉折點 第十節 啟動典範轉移 一、 組織變革 二、 客戶服務組織的合併 第十一節 關鍵服務的時間流程改善研究及分析 一、 問題的探索 二、 問題的概念與現象的差異 三、 創意,就在有意無意之間 四、 改善方案的可行性評估 五、 紅綠燈服務管理模式 六、 防止服務流程的僵化 七、 降低與服務客戶無關的時間缺口 八、 掌握時間的有效運用,建構服務的關鍵能力 第五章 研究結果 第一節 企業典範轉移的關鍵資源 第二節 資訊服務的動態性價值轉移 第三節 以資源整合來轉化價值與持續競爭力 第四節 贏在策略轉折點 第五節 時間是獲利的重要關鍵資源 第六章 結論與建議

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