居家布置可以營造家庭和諧環境的氛圍，俗話說「金窩銀窩不如自己的狗窩」「家」是每個為個人、為家庭、甚或為國家社會出外打拼的遊子們最好的避風港，有鑑於此，嘉維公司陳董事長投入家飾布藝的文化傳承，毅然成立了CHOICE巧思家飾，在各大百貨公司設立專櫃，至今三十餘年，嘉維公司以「住豪宅，不如為自己打造好宅」作為公司的核心價值。
歐洲一直是引領潮流的先先驅，另方面亦是傳統典雅藝術的守護者，古典與流行兼容並蓄的演進發展，在歐洲一直是家庭生活中非常重要的一環，透過它的襯飾，豐富充實了日常生活的空間，也讓人際關係顯得更貼近，更貼心更多元浪漫。因此，針對台灣百貨市場和消費者層次的不同，嘉維公司CHOICE巧思家飾，提供百貨公司開發新世紀消費群更新風格的產品和設計，該如何繼續成長、茁壯，包含品牌的發展，通路的整合，商業模式設計等各種問題和挑戰，正考驗著陳董事長與嘉維公司的經營團隊。
本研究以哈佛個案研究之方式進行，藉由個案內容可用於討論百貨家飾布藝專櫃商業模式設計、資源基礎理論、左右開弓及精實創業等議題，了解百貨家飾專櫃如何設計發展出超越利潤的商業模式。藉由探討個案公司商業模式的九大因子，思考商業模式之各項要素，並延伸討論企業如何透過提供顧客商品及服務，來達到獲利的目的。如何善用資源，創意改造，將資源效益最大化，藉由探討資源基礎理論的運作，了解資源基礎理論的內涵，透過理論來分析個案公司是如何運用內部資源來掌握競爭優勢。如何透過左右開弓邏輯，來達成公司核心目標，藉由個案，思考如何品質與價值兼顧？提供顧客原裝進口商品，及原廠或在地協力廠商，客製化服務的需求。最後，如何透過各種創新的社會價值，運用精實創業的模式，尋找公司商品軸轉的契機。

Home decoration can create an atmosphere of harmonious family environment. As the saying goes, "golden dens and silver dens are not as good as one's own dog kennels" is the best safe haven for wanderers who go out to work for themselves, their families or even for the country and society. In view of this, Chen The chairman invested in the cultural heritage of home decoration and fabrics, and resolutely established CHOICE Home Decoration. It has been more than 30 years since it has set up counters in major department stores. Jiawei company takes "living in a luxury house, it is better to build a good house for yourself" as the core of the company value.
Europe has always been a pioneer in leading the trend, but also a guardian of traditional and elegant art, the evolution of classical and fashionable, in Europe has home decoration always been a very important part of family life, through its decoration, enriching the space of daily life, but also make interpersonal relationships appear more close, more intimate and diversified romantic. Therefore, according to the different levels of Taiwanese’s department stores’ market and consumers, Jiawei’s CHOICE provides products and designs with latest fashion styles for department stores to have its own consumer groups. How to continue to grow and thrive, including brand development, various channel problems and challenges, such as integration of the company and business model design, are challenging CEO Chen and the management team of Topmulti co., Itd. (Jiawei Company).
This research is conducted in the form of a Harvard Business Review case study. The case content can be used to discuss the Home Decoration in Department Stores’ Business Model, Resource-based View, Ambidextrous of now on till future and Lean Startup related issues in order to understand how department store home accessories counters design and develop a business model that exceeds profits. Besides, how to use those resources properly to maximize efficiently, how to achieve the company’s target through ambidextrous theory; finally, how to use various innovative social values through the Business Model- Lean Startup to find the pivot of company potential products.

英文部分
1. Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Currency.
2. Selznick P.(1957). Leadership in administration: a sociological interpretation, New York：Harper & Row.
3. Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.

中文部分
1. 陳慧如（2007年3月）。住豪宅，不如為自己打造好宅。商業週刊1006期。
2. 台灣百貨公司的演進摘自產業調查與技術季刊，第十二期及第一五六期 INDUSTRY RESEARCH AND TECHNOLOGY QUARTERLY
3. 尤傳莉（譯）（2012）。獲利世代《Business Model Generation》。台北市。早安財經文化。(Alexander Osterwalder & Yves Pigneur, 2010)。

 
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