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研究生: 黃瑞榮
Jui-Jung Huang
論文名稱: 以模組化資源配置提升敏捷性之個案研究—以專業電腦代工廠為例
Improving Agility by Modularized Resource Allocation:A Case Study of Electronics DMS
指導教授: 欒 斌
Pin Luarn
口試委員: 吳宗成
Tzong-Chen Wu
陳正綱
Cheng-Kang Chen
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理研究所
Graduate Institute of Management
論文出版年: 2012
畢業學年度: 100
語文別: 中文
論文頁數: 126
中文關鍵詞: 代工協同作業專案管理資源基礎理論模組化敏捷性微笑曲線
外文關鍵詞: Subcontracting, Collaboration, Project Management, The Resource-Based Theory, Modularity, Agility, Smile Curve
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  • 針對代工企業的價值提升,從文獻資料中可以找到以協同作業或專案管理等方法來縮短產品開發時程的研究,但是少有同時以資源基礎理論的角度來考慮資源的有限性與異質性、及如何面對環境的多變化及高度不確定性。在競爭愈來愈激烈、資源的規劃難以無限擴充的情況下,企業需要以有限的資源,更有效地完成產品開發專案,並同時面對環境的不確定性與客戶更即時與多樣性的需求。有效地完成產品開發專案即意謂著能夠快速反應、並隨時做出應有的改變或調整,如此的敏捷性才能真正達到產品開發專案的成功與企業價值的提升。
    本文透過個案公司的訪談與次級資料蒐集,以三個情境結合相關文獻進行質化研究分析後,發現以專業電腦代工個案公司為例,以模組化的資源配置,透過協同作業的方式與機制進行產品開發,配合彈性的專案管理,可以提升企業的敏捷性,因而有效增加企業在產業價值鏈微笑曲線左端的研發實力,同時透過快速回應環境的變化、隨時掌握客戶因市場快速變化所產生的即時且多樣的需求,也可以增加微笑曲線中段的組裝與製造的價值,進而使品牌客戶成功,同時增加微笑曲線右端的價值,結果可以提升整個產業鏈的價值。此是台灣專業電腦代工產業與類似性質的代工產業持續生存並繼續獲利的方法。
    研究也發現,企業要在面對市場、科技環境、與客戶即時與多樣的需求下,能快速的回應,發揮其敏捷性,必須要讓產品開發的起始端,與產品銷售服務的客戶或服務端,緊密的協同合作。亦即產業鏈不該是一條以研發為起始點,銷售服務端為終點的射線,而應該是自研發到銷售服務,又繼續連接到研發的一個產業價值鏈循環。透過這樣的產業價值鏈循環,產品開發才能隨時了解市場與客戶需求,而銷售與服務,或通路,才能隨時有結合科技與符合顧客價值的產品做為市場的基礎。如此才能敏捷地回應變化愈來愈快、及高度不確定性的未來。


    As to the value improvement of subcontracting manufacturer, there are many researches about using collaboration and project management to shorten the development schedule. But the researches seldom consider of the limit and Heterogeneity of the resource from the Resource-Based Theory, as well as the changes and uncertainty of circumstances. In the highly competitive and uncertain circumstances with timely various requirements from customer and market, it is very importance of executing project successfully to increase enterprise value with the limited resource by Agility, including prompt response and quick adaption.
    Through the case interviews and secondary data collection, as well as the related literature on qualitative research and analysis to the three scenarios, we found that the professional electronics DMS, by modularized resource allocation, can carry out the product development project with agility through collaboration. This can enhance R&D capabilities, thus, increase the left end of smile curve of electronics industry value chain, with prompt response to changes in the environment, and keep track of customers’ real-time and various need with rapid changes. At the same time, it can increase the middle of the smile curve- the value of assembly and manufacturing. It also can increase the right end of the smile curve- the value of the brand customers. As a result, all the value of the industry value chain is increased. This can be the reference of similar industry to increase the value and continue to get profit.
    The research also found the enterprise need to increase the collaboration between product development and product marketing and service to improve the agility under the real-time and various requirements from customer. The industry value chain is not an arrow line starting from R&D and ending at sales and service. It should be a circle-like value chain that combines the market’s requirement and the initiation of a product, so the enterprise can be successful on the base of the combination of technology and customer value, utilizing the agility in rapidly changing and uncertain future.

    第壹章 緒論 1 第一節 研究背景 2 第二節 研究動機 3 第三節 研究目的 4 第四節 研究流程 5 第五節 論文架構 6 第貳章 文獻探討 7 第一節 資源基礎理論 8 第二節 模組化 16 第三節 協同作業 24 第四節 產品開發 30 第五節 專案管理 40 第六節 敏捷性 46 第參章 研究方法與架構 52 第一節 質化研究理論 53 第二節 研究範圍 55 第三節 資料蒐集方法 55 第四節 專家會議 57 第五節 第一階段訪談 59 第六節 第二階段訪談 60 第肆章 個案研究 64 第一節 專業電腦代工產業概況 65 第二節 電腦產業價值鏈—微笑曲線 67 第三節 個案公司基本資料 69 第四節 訪談內容摘要 72 第五節 個案公司組織 75 第六節 個案公司產品開發流程 76 第七節 情境一 82 第八節 情境二 86 第九節 情境三 90 第十節 個案情境分析 93 第伍章 結論與建議 99 第一節 研究結論 99 第二節 實務意涵 100 第三節 學術意涵 100 第四節 未來研究建議 101 參考文獻 103 附錄 114

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    90. Weick, Karl E. (1993a), “Organizational Redesign as Improvisation,” Organizational Change and Redesign, Oxford University Press, pp. 346-379.
    91. Wernerfelt, Birger (1984), “A Resource-Based View of the Firm,” Strategic Management Journal, Vol.5, pp. 171-180.
    92. Williamson, Oliver E. (1985), The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting, New York: Free Press.
    93. Yaghoubi, Nour Mohammad, Seyyed Ali Banihashemi & Parisa Saraband (2011), “Strategies for Improving Agility in Organizations,” European Journal of Humanities and Social Sciences, Vol 7, No. 1 (Special Issue).
    94. Yin, Robert K. (1987), Case Study Research: Design and Methods, California: Sage Publication.
    95. Yin, Robert K., Peter G. Bateman & Gwendolyn B. Moore (1985), Case Studies and Organizational Innovation Strengthening the Connection, Science Communication, March, Vol. 6 No. 3.
    三、 網路部分
    1. 個案公司公開網站:
    〈http://cht.pegatroncorp.com/company/whoWeAre.php〉,2012/4/13。
    2. Cambridge Dictionaries Online:〈http://dictionary.cambridge.org/dictionary/american-english/collaborate_1?q=Collaborate〉,2012/3/31。
    3. The American Heritage Dictionary:〈http://ahdictionary.com/word/search.html?q=Collaborate〉,2012/3/30。
    4. Agile Manifesto:
    〈http://www.agilemanifesto.org/.〉,2012/4/2。

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