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研究生: 洪旗能
CHI-NENG HUNG
論文名稱: 與機器人共舞-以科技接受模式探討銀行行員與機器人協同工作的接受因素
Dancing with the Robots – Applying the TAM Model to Study Factors Affecting Bank Clerks Co-Working with Robots
指導教授: 曾盛恕
Seng-Su Tsang
口試委員: 張譯尹
Y.Y. Chang
王孔政
Kung-Jeng Wang
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2018
畢業學年度: 106
語文別: 中文
論文頁數: 49
中文關鍵詞: 服務型機器人人機協作銀行業金融科技科技接受模型
外文關鍵詞: Service robot, man-machine collaboration, banking industry, Fin-Tech, TAM
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  • 銀行業受Fin-Tech的影響日益增加,加上少子化、微利化的衝擊,如何引進機器人並增加應用面向,已成為重要課題。本研究主要以科技接受模式(TAM)為研究架構,加入便利性及娛樂性兩個構面探討銀行行員與機器人協同工作的態度與配合意願,並分析可能的影響因素。調查對象為五家銀行行員,以問卷調查方式蒐集102份有效問卷,並以Smart PLS方法驗證模型。
    調查結果顯示,原始TAM中的知覺有用性,對銀行行員與機器人協同工作的使用態度有顯著影響,並間接影響行為意向;知覺易用性對知覺有用性有顯著影響,而對使用態度則無顯著影響。另加入便利性及娛樂性的外部變數,則對知覺有用性及知覺易用性皆有顯著的影響。
    總結來說,銀行行員對與機器人進行協同工作的使用意願顯著,而影響其意願的因素有知覺有用性、知覺易用性、便利性及娛樂性。本研究建議未來導入機器人行員時,可強化這些因素,以增加行員的接受意願,並提升其與機器人協同工作的成效。


    With the increasing influence of Fin-Tech on the banking industry, coupled with the impact of low birth rate and meager profits, how can robots be introduced and increase the aspects applied have become important issues. This study focuses on TAM as the research framework. Adding convenience and entertainment two aspects to study the attitudes and cooperation intentions of bankers for them co-working with robots and analyze possible influencing factors. The survey targets are bank members from five different banks, collecting 102 valid questionnaires, and verified the model by Smart PLS.
    The results show the usefulness of the perception in the original TAM, having a significant impact on the working attitudes of the bank staff by co-working with robots, and indirectly affects the behavioral intention; perceived ease of use has a significant impact on the perceived usefulness, while the attitude of the usage has no significant effect. Moreover, the addition external variables of convenience and entertainment have a significant impact on perceived usefulness and perceived ease of use.
    In summary, bank members' willingness to co-work with robots is significant, and the factors that affect their willingness are perceived usefulness, perceived ease of use, convenience and entertainment. This study suggests that these factors should be enhanced in the future when introducing robot bank staffs so as to increase the willingness of bank members to accept and enhance the effectiveness of collaborative work with robots.

    中文摘要 II ABSTRACT III 誌謝 IV 目錄 V 圖目錄 VII 表目錄 VIII 1. 緒論 1 1.1. 研究背景 1 1.2. 研究動機與目的 2 1.3. 研究流程 3 2. 文獻探討 5 2.1. 機器人的發展現況 5 2.2. 傳統銀行行員的角色 6 2.3. 智慧化、智能化、數位化的金融趨勢 7 2.4. 銀行引進機器人案例-第一銀行、玉山銀行及三菱東京UFJ 9 2.5. 科技接受模式(Technology Acceptance Model,TAM) 11 2.5.1. 知覺有用性(Perceived Usefulness, PU) 11 2.5.2. 知覺易用性(Perceived Ease of Use, PEOU) 12 2.5.3. 使用態度(Attitude Toward Using, AT) 12 2.5.4. 行為意向(Behavioral Intention to use, BI) 12 2.5.5. 實際使用(Actual System use) 12 2.6. 外在變數(External Variable) 12 2.6.1. 便利性 13 2.6.2. 娛樂性 13 3. 研究設計與方法 14 3.1. 研究架構與假說 14 3.2. 問卷內容設計 15 3.3. 抽樣設計方式 18 3.3.1. 研究對象 18 3.3.2. 施測期間 18 3.3.3. 抽樣方法 18 3.4. 統計分析方法 18 3.4.1. 敘述性統計分析(Descriptive Statistics Analysis) 19 3.4.2. 信度分析(Reliability Analysis) 20 3.4.3. 效度分析(Validity Analysis) 20 3.4.4. 結構模型分析 21 4. 研究分析與結果 22 4.1. 樣本特性說明與資料分析結果 22 4.2. 敘述性統計及測量模式分析 23 4.2.1. 信度及效度分析 25 4.2.2. 區別效度分析 27 4.3. 結構模式分析 28 5. 結論與建議 31 5.1. 結論 31 5.2. 學術貢獻 32 5.3. 管理意涵 32 5.4. 研究限制 34 5.4.1. 研究對象 34 5.4.2. 研究範圍 35 5.5. 未來研究方向與建議 35 參考文獻 36

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