近年來，受社會人口結構的轉變以及社會風氣的改變，寵物對於大部分的人而言就像是家人般的存在，從而提升寵物於家中的地位，連帶使得寵物商機興盛。寵物旅館產業也是這幾年興起而且競爭越來越激烈的產業。

本個案的負責人Cher用她獨到的眼光以及愛狗狗的心投入創業這條路，用愛出發作熱愛的事情，讓她在創業過程中就算辛苦卻不喊苦。即使遇到這波疫情海嘯，也始終維持正能量面對挑戰。

本論文以哈佛個案研究之方式呈現，藉由個案內容延伸探討商業模式、創業家精神、社會影響力以及資源基礎理論等議題。從議題中瞭解寵物旅館業者如何設計並定位自身的商業經營模式，經由個案主角的創業歷程思考創業家具備有那些特質?該如何從歷史中或是傑出的企業家們學習他們的精神而內化成自身創業的養分。面對競爭激烈的寵物旅館市場，如何發揮本身的競爭優勢脫穎而出，最後，如何透過行動和本身擁有的資源傳遞發揮社會影響力，達到翻轉生命，社會共好的願景。

Under the rapid change of society’s demographic structure and social value system
in recent years, pets became family like or even became a part of the family, which
improved the status of them and brought the boom of business opportunities. The pet
hotel industry is also an industry that has emerged in recent years and has become
increasingly competitive.

The person in charge in this case – Cher, with a good discernment of starting business and as a dog lover, turned passion into power, making her not afraid of the difficulties of the process of starting a business, which is a really tough work. Even after the huge impact of COVID-19, she still stayed positive and faced the challenge.

This paper was written in the way of Harvard business case, discussing business
model, entrepreneurship, social impact and resource-based view issues…etc. Learning
how pet hotel practitioners design and position their business models and also thinking through the chartacteristics of an entrepreneur by the main character’s entrepreneurial journeys; learning from the history or spirit of outstanding entrepreneurs in order tointernalize them; learning how to be outstanding, showing your advantages among the fiercely competitive pet hotel market and finally, learning how to exert social influence through actions and the transmission of resources owned by oneself to achieve the vision of turning life and society for the better.

中文文獻
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