在一個變動極大的時代，台灣屬於淺碟型市場經濟，容易被外在環境波動所影響下，如何以彈性的應變能力來面對市場環境的衝擊，對於台灣的中小企業而言是一大考驗，也是經常要面對的挑戰。本研究採用哈佛個案教學方式撰寫，描述在小型建設公司如何在紅海中擺脫陷入企業危機的心路歷程。內容為研究者經營事業歷經環境起伏變化下所採取的因應策略與過程，提供中小企業在創業過程中，面臨景氣衝擊或市場挑戰時，可作為參考與借鏡。本研究可用於討論融資順位理論、組織變革、產業環境外部分析及商業經營模式等議題。

Taiwan has a shallow market economy that is highly prone to the influence of external environment changes. Therefore, identifying a method to flexibly adapt to the market at times of substantial market environment changes is a challenge that Taiwanese small and medium-sized enterprises must constantly overcome. This study adopted the Harvard case method to describe how a small construction company handled its business crises in the red ocean and detailed the business crises (i.e., market environment changes) encountered by the company as well as the adaptive strategies that it employed. The study results may be used as references by small and medium-sized startup enterprises when faced with economic or market challenges. This study also explored topics including the pecking order model, organizational changes, political, economic socio-cultural, and technological analysis, and business models.

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