匯僑設計始於1977年三個建築系畢業的年輕人，共同創立「匯僑建設」；不過，和許多合夥創業案例一樣，其它的兩位年輕合夥人在不久後便有了其它人生的目標；創辦人之一的楊信力先生，在其中找到了實現設計的契機，而在工作中更是發覺室內設計中有許多的專業，於是在其它兩位學長各奔前程後，將公司聚焦在「室內設計」上，1979年正式改名為「匯僑室內設計公司」。匯僑設計的發展有媒體報導是在創造台灣室內設計史上立下了亮麗的戰功，但是其實更是和台灣的商業空間有著密不可分的關係
在台灣經濟奇績發生的時代，百貨經營形態的改變、飯店的相競開發、歐美精品品牌的進入台灣市場，是這一家始終低調的室內設計公司虛心向外學習的機會，雖是在進入商業空間市場在當時是一個極度混沌的市場，但在公司的兩位核心創辦人相互配合下，讓匯僑在2018已是員工超過600人的兩岸室內設計產業的典範公司。然而企業的內外競爭永遠是迫使匯僑不斷向前的推動力，不論是市場上永無止境的相互銷價競爭。匯僑的競爭已由台灣市場向國際邁進，當然伴隨而來的是更大威脅和挑戰。除了成立2010年於新加坡的跨國的競爭對手「Red Wood 紅木集團」2011年12月成功申請在台興櫃，直接威脅到精品展示道具市場；另外在進入中國大陸市場之際，無法避免的就是和全球知名大型同質企業相互競爭，讓這個看似單純的室內設計市場，其實是競爭激烈的修羅戰場。
2008年的經濟危機後的十年，因為消費力的改變以及電子商務的快速發展而直接到全球的品牌消費市場生態，進而也影響了商業空間型態。而隨著新世代的到來，對於選才育才留才的因應策略，更是嚴峻的挑戰。雖然在2018年的統計營收上，匯僑營收已有40億台幣，而這個從台灣崛起的大型室內設計公司在下個十年又該何去何從？是在隨著市場的需求邊走邊修正，還是在此時就進入革新的創新思維，這實著讓公司領導人和其管理團隊深思著。

Rich Honour Design Co. (RH Design) co-founded in 1977 by three young peo-ple who graduated from the Department of Architecture. The same as other entrepre-neurial partnership cases, the other two partners left RH Design Co. due to they had different future career plans. During that time, one of the co-founders, Mr. Yang Xinli, aware there are some new opportunities for Taiwan interior design business, based on this, he decided to lead company and focused on this filed business. At the same time, Mr. Yang believed it was the best way to realize the design via interior commercial space design filed. Therefore, after the other 2 co-founders left, he re-named and re-build the company organization and company name to "Rich Honour Interior De-sign Co." in 1979. Now, Rich Honour Design Co. has been reported by media - RH design created an indelible and dramatically contribution and achievement for Taiwan interior commercial space design history in these decades.”
During these decades, RH Design Co. earned abundant interior commercial space filed experience and always keep modest to learn from various design cases. During Taiwan remarkable economic miracle age, RH Design co. faced the department store business model changing, hotel business fierce competition, and European and Ameri-can boutique brands raced to enter into Taiwan Market challenge- the commercial space market was quite chaotically during that time. Under the main two core co-founders worked hard and worked cooperatively, RH Design Co.’s employee has increased more than 600 people in 2018. RH Design Co. become a model company in Taiwan and China.
However, the main power to drive RH Design Co to move forward is the compe-tition of internal and external, such as the endless price competition from competitors. The competition is not only in Taiwan market but also in China and overseas markets. And no doubts, it comes more threatens and challenges. The Red wood Group is an example, which established in 2010 in Singapore, and successfully applied for stock listing in Taiwan in 2011. Red Wood Group caused a big impact and become the big-gest competitor and threat for RH design Co. in boutique display and furniture busi-ness. Besides, during that time, when RH Design entering into China Market, it is in-evitable to star the competition with other homogenous word wild international large-scale companies. The interior design market seems like simple, but it is a fiercely competitive battlefield market.
In a decade after the 2008 economic crisis, due to the spending structure change and e-commerce rapid developing, it caused the big change for the global brand con-sumer market’s eco system, also, it caused the commercial space business model change at the same time. With the new generation coming, it becomes more challenge to select, keep and cultivate talents. Although RH Design Co is the first tier company in Taiwan and the revenue has reached 4 billion in 2018, RH Design Co. still face this serious challenge . What market position target will be RH Design Co. do in next dec-ade? Shall RH Design CO. change based on market demand or shall RH Design Co. need to lead company to have a new innovation? It becomes a good question for this company management team.

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行銷總體環境 vs PEST，擷取自:http://futurewen.pixnet.net/album/photo/703000556-%e8%a1%8c%e9%8a%b7%e7%b8%bd%e9%ab%94%e7%92%b0%e5%a2%83.jpg
匯僑設計官網，擷取自: https://www.richhonour.com/tw/index.html