A 科技公司創立於 2006 年，址於內湖科學園區，其主要業務為胎壓偵測器、車輛譯碼器及車聯網相關產品服務。在 2007 年時便獲得台北捷運局貓空纜車採用其胎壓偵測器，接著更連續八年獲得十二項車用電子產品創新獎入圍與提名，並獲得全球國際各大車廠採用，成為原廠標準配備。然而在其創辦人於 2017 年突然身故後，企業陷入群龍無首、無所適從的困境，甚至將面臨空轉的命運。由於公司負責人的堅持不懈，
透過併購談判，最終成功對公司內部進行組織變革，並且讓上市公司法人投資併購，成功帶領公司繼續在車用電子產業向前行。本哈佛個案乃在討論車聯網個案企業的創業、創新過程及企業在面臨重大變故時，如何透過組織變革與併購，在變動的環境中為企業找到新的生存之道。探討的問題包括：本研究中的個案需採取的發展策略以及其商業經營模式，以什麼表徵為特色，並有何需修正之處。透過個案創辦人之創業家精神分析，暸解新創或企業改革之過程與特徵種類。最終透過本研究個案在歷經變故之後，決定要以併購的方式帶領個案企業繼續向前走，暸解併購的方式及其背後之意涵，提供企業在面臨市場環境或組織架構改變時，作為參考與借鏡。本研究可用於討論 PEST 理論、商業經營模式、創業家、併購及等議題。

Company A was founded in 2006, located in Neihu Science Park. The main business of which are tire pressure monitoring system, vehicle interpreter and Internet of Vehicle (IoV). In 2007, the next year, the tire pressure monitoring system was adopted by Maokong Gondola of Taipei Metro. In addition, Company A has been nominated and won the Taipei AMPA awards for continuous 8 years. The products are also adopted by international vehicle company globally as the original standard equipment. Nevertheless, the founder, which was also the principal of R&D, passed away during a business trip in 2017. The company hit a bad patch after this loss, and even had to face the idleness. The chairman finally led the company and employees to overcame all the difficulties due to her persistence and acquisitions. A Harvard case study adopted in this research is to discuss the PEST model, business model, social entrepreneurship, mergers and acquisitions theory. This case study would have an impressive effect on the environment, society, and the social mass.

中文部分
1. 吳思華（2000）。策略九說－策略思考的本質。臺北：臉譜文化。
2. 吳肇展. (2010). 民宿經營關鍵成功因素之個案研究-資源基礎理論觀點. 管理實務與理論研究， 4(4)， 142-163.
3. 林秀娟（2017）。探討決定企業併購價值之主要因 素 -以個案公司為分析對象（碩士論文）。東吳大學，臺北市。
英文部分
1. Andrews ，K.R.(1971)， The concept of corporate strategy， Homewood， IL， DowJones-Irwin.
2. Ansoff， H.I.(1965)， Corporate strategy， New York: McGraw-Hill.
3. Ashton， K. (2009). That ‘internet of things’ thing. RFID journal， 22(7)， 97-114.
4. Asia-Pacific Economic Cooperation. (2014， Sep 26-Oct 3). White Paper of Internet of Vehicles (IoV) (2014/TEL50/PLEN/020 ). Retrieved October 1， 2018， from Reports Online via GPO Access: http://mddb.apec.org/Documents/2014/TEL/TEL50-
PLEN/14_tel50_plen_020.pdf
5. Barnard， C. I.， (1970). The Function of the Executive， 19th ed.， Cambridge， Mass，Harvard University.
6. Chandler，A.D.(1962)， Strategy and Structure: Chapters in the History of the American Industrial Enterprise， Cambridge: MIT Press， MA.
7. Chetan Sharm (n.d.). Correcting the IoT History. Retrieved November 13， 2018， from http://www.chetansharma.com/correcting-the-iot-history/
8. Gates， B.， Myhrvold， N.， Rinearson， P.， & Domonkos， D. (1995). The road ahead.
9. International Telecommunications Union. (2005， November 17). ITU Internet Reports 2005: The Internet of Things. Retrieved November 13， 2018， from https://www.itu.int/dms_pub/itu-s/opb/pol/S-POL-IR.IT-2005-SUM-PDF-E.pdf
10. Internet of Things (IoT) History (n.d.). Retrieved November 13， 2018， from
https://www.postscapes.com/internet-of-things-history/
11. Selznick， P. (1957). Leadership in administration: A sociological interpretation. Berkeley. Cal.
12. Wernerfelt， B. (1984). A resource‐based view of the firm. Strategic management journal， 5(2)， 171-180.
13. Porter， M. E. (1985). Competitive advantage: creating and sustaining superior performance. 1985. New York: FreePress， 43， 214.
14. Penrose， E. T.， (1959).The Theory of the Growth of the Firm， in Foss， N. J. (Eds.)， Resources Firms and Strategic， 27-39.
45
15. Wernerfelt ，Biger.(1984).A Resource-Based View of the Firm. Strategic Management Journal， 5， 171-180.
16. Rumelt， R.，(1984).Towards a Strategic Theory of the Firm， in R. Lamb（Ed）， Competitive Strategic Management. Prentice-Hall， NJ， 556-570.
17. Barney， J. B.， (1991).Firm Resources and Sustained Competitive Advantage. Journal of Management， 17(1)， 99-120.
18. Andrew Meola. (2016, Dec 20). Automotive Industry Trends: IoT Connected Smart
Cars & Vehicles. Retrieved from https://www.businessinsider.com/internet-of-thingsconnected-smart-cars-2016-10
19. Asia-Pacific Economic Cooperation. (2014, Sep 26-Oct 3). White Paper of Internet of Vehicles (IoV) (2014/TEL50/PLEN/020 ). Retrieved October 1, 2018, from Reports Online via GPO Access: http://mddb.apec.org/Documents/2014/TEL/TEL50-
PLEN/14_tel50_plen_020.pdf
20. Gates, B., Myhrvold, N., Rinearson, P., & Domonkos, D. (1995). The road ahead.
21. Ashton, K. (2009). That ‘internet of things’ thing. RFID journal, 22(7), 97-114.
22. Gorevaya, E., & Khayrullina, M. (2015). Evolution of Business Models: Past and Present
Trends. Procedia Economics and Finance, 27, 344-350.
網路資料
1. https://www.pei.com/2016/08/internet-of-potatoes/
2. Chetan Sharma (n.d.). Correcting the IoT History. Retrieved December 3, 2018,from
http://www.chetansharma.com/correcting-the-iot-history/
3. International Telecommunications Union. (2005, November 17). ITU Internet Reports 2005:
The Internet of Things. Retrieved November 13, 2018, from
https://www.itu.int/dms_pub/itu-s/opb/pol/S-POL-IR.IT-2005-SUM-PDF-E.pdf
4. 物聯網（IoT）第一課：如何解釋一切智慧化，穿戴式技術和物聯網（2015 年 02 月
16 日 ） 。 資 安 趨 勢 部 落 格 。 2018 年 12 月 3 日 ， 取 自 ：
https://blog.trendmicro.com.tw/?p=10855
5. 2019 年 NI 趨勢觀察報告（2018 年）。NI 台灣。2018 年 12 月 3 日，取自：
http://download.ni.com/pub/company/trend-watch/trendwatch-2019-zht.pdf
6. 2019 年 NI 趨勢報告聚焦 5G、IoT、自動駕駛（2018 年 11 月 31 日）。EE Times
Taiwan 電 子 工 程 專 輯 網 。 2018 年 12 月 3 日 ， 取 自 ：
https://www.eettaiwan.com/news/article/20181130NT22-NI-trend-watch-2019
7. European Platform on Smart Systems Integration. (2008, May 27). I Internet of Things in
2020: Roadmap for the future. Retrieved January 5, 2019, from
https://www.yumpu.com/en/document/read/6115278/internet-of-things-in-2020-roadmapfor-the-future-rfid-the8. Gartner. (2017, February 7). Gartner Says 8.4 Billion Connected "Things" Will Be in Use in
2017, Up 31 Percent From 2016. Retrieved January 5, 2019, from
https://www.gartner.com/en/newsroom/press-releases/2017-02-07-gartner-says-8-
billion-connected-things-will-be-in-use-in-2017-up-31-percent-from-2016
46
9. 電動車、無人車需求爆發，台灣車用電子產值上看 2,002 億元（2018 年 11 月
16 日）。數位時代。2019 年 1 月 5 日，取自：
https://www.bnext.com.tw/article/51320/iek-vehicle-electronics-forecast
10. Andrew Meola. (2016， Dec 20). Automotive Industry Trends: IoT Connected
Smart Cars & Vehicles. Retrieved from https://www.businessinsider.com/internet-ofthings-connected-smart-cars-2016-10