旅遊是現代人紓解壓力、放鬆心情不可或缺的活動之一，隨著國民大眾旅行經驗豐富不斷，年輕一代為主體的遊客數量增長開啟了自主安排行程的自助旅遊時代。旅遊攻略的搜尋和分享平台也因此應運而生，為了吸引更多朋友來此分享旅遊心得及相關遊玩信息，良好的服務體驗、與使用者需求的滿足都將成為市場競爭力的保證。因此，本研究針對對旅遊攻略應用程式進行深入探討，透過現有旅遊攻略應用程式的操作執行，了解使用者在操作時的使用性體驗與需求，以次轉化為驗證實驗之設計依據，而後再進行深入分析，期望提供更好的使用體驗與設計經驗，歸納整理提出可行性的設計建議。

本研究包括兩部分：①探索性調查與前導性實驗：根據文獻探討相關理論分析現有旅遊攻略應用程式的功能與資訊架構式，為驗證實驗樣本設計做準備。②驗證實驗：基於前測研究之結果模擬旅遊攻略應用介面設計並進行驗證，以2x3(介面呈現形式x圖像風格)組間雙因子實驗進行，圖像風格為：漸變風格、扁平風格、手繪風格；介面呈現形式為：簡潔大圖面功能型介面、豐富小圖面分享型介面。先了解受測者基本資訊，再請受測者進行測試樣本的操作任務並計測操作績效，之後邀請受測者填答系統使用性尺度量表(SUS)與使用者互動滿意度量表(QUIS)以及半結構式訪談。

研究結果顯示：①簡潔大圖面功能型介面，信息醒目易讀，能減輕使用者瀏覽資訊的視覺壓力，在介面使用性最佳；②豐富小圖面分享型介面，內容豐富能激發瀏覽分享玩樂信息的慾望，但也由於內容豐富要尋找特定信息時，時間更長，使用性也有所下降；③手繪風格適用於休閒類應用程式，帶有個人色彩，趨向年輕群體，由於個性化設計，在使用中的時間稍長；④扁平風格相較其他風格更為清晰，且扁平色塊不易視覺疲勞，比較適合商業應用； ⑤漸變風格要做到醒目的同時要統一調性，介面背景弱化與圖像色彩的選擇是關鍵，同樣適用於商業運用。

Tourism is one of the indispensable activities for modern people to relieve stress and relax. With the continuous experience of citizens in mass travel, the increase in the number of tourists mainly from the younger generation has ushered in an era of self-guided travel with self-arranged itineraries. Therefore, a search and sharing platform for travel strategies has also emerged. In order to attract more friends to share travel experience and related information, a good service experience and the satisfaction of user needs will become the guarantee of market competitiveness. Therefore, this research study aims to conduct an in-depth discussion on the travel strategy application. Through the operation execution of the existing travel strategy application, we can understand the user's usability experience and needs during operation, transform it into the design basis of the verification experiment, and then conduct in-depth analysis, expect to provide better user experience and design experience, summarize and put forward feasible design suggestions.

This study consists of two parts : ①Exploratory investigation and pilot experiment: Analyze the functions and information architecture of the existing tourism strategy application based on the related theories of literature reviews, and prepare for the verification of the experimental sample design. ②Verification experiment: Based on the results of the pre-test research, the tourism strategy application interface design is simulated and verified, and a two-factor experiment between groups is carried out in 2x3 (interface structure presentation form x image style). First understand the basic information of the participants, and then they were assigned to perform operation tasks. Their task performances were measured. After which, they were invited to fill in the System Usability Scale and Question for User Interaction Satisfaction and accepted semi-structured interviews.

The results show that：①Concise and large-screen functional interface, the information is eye-catching and easy to read, which can reduce the visual pressure of users to browse information, and has the best usability in the interface; ②Rich small-screen sharing interface, rich in content can stimulate browsing, sharing and fun. The desire is for information, but also due to the rich content. When looking for specific information, the time is longer and the usability is also reduced; ③The hand-painted style is suitable for casual applications, with a personal color, and tends to young groups. Due to the personalized design, the task completion time is slightly longer; ④The flat style is clearer than other styles, and the flat color block is not easy to be visually fatigued, which is more suitable for commercial applications; ⑤The gradient style should be eye-catching while at the same time unifying the tone. The keys are weakening of the interface background and the choice of image color, and it is also suitable for commercial applications.

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