在面臨代工產品多樣化及生命週期越來越短的雙重壓力下，強化與供應商的互動關係結合客戶關係管理，即時取得消費者的回饋提升研發創新能力，顯得格外的重要，唯有貼近客戶與消費者，即時掌握產品資訊，持續不斷的改善才能帶來更多價值的延伸。如何利用最近興起的「軟體即服務」、「企業社群網站」及「雲端協同作業」的概念，更有效率的整合公司內外部資源，凝聚團隊的向心力，提昇企業的生產力，成為個案企業思考的方向與新的課題。
本論文主要目的是以個案 SoCo 公司的資訊部門計劃建構營運雲、研發雲、製造雲邁向雲端運籌新世代的同時，靈活地運用雲端科技來推動社群協同作業平台，並試著改變現有的管理思維及企業文化，帶動組織變革引領轉型發展，面對新資訊科技的導入，如何排除眾人疑慮及抗拒反彈，將試點推廣執行的更順暢，透過哪些方法及手段去凝聚共識達到公司的目標並創造多贏的新局，體驗及累積雲端應用服務的經驗後，達到演而優則導的綜效，在公司轉型及變革路上成為重要的催化劑，引領集團在雲端產業發展上更具競爭力。
本論文採用哈佛式個案撰寫法，包含個案本文及教師參考手冊兩部份，教師手冊針對個案中的討論內容做詳細說明，主要議題有雲端服務、社群組織學習、變革管理，分別就文獻學說及個案分析做整理，以期達到理論與實務相結合之目的。透過個案了解改變現有的工作習慣是一件不容易的事，推廣社群協同作業是全體總動員，它牽涉到企業文化、系統流程、開放政策，如何突破種種限制順利搭上舒適安全的雲端列車? 又如何讓員工在實體與虛擬社群中發揮最大的效益，為本教學式個案論文探討之重點。

When facing dual pressure of foundry products diversification and shorter life cycle, it is particularly important to strengthen interaction with suppliers and customer relationship management, and to obtain immediate consumer feedback in order to raise R&D and innovation capacity. Only getting closer to customers and consumers to capture product information in time and making improvement continuously can bring more value extension. How to take advantage of the recent rising concepts of “Software as a Service”, “Enterprise Community Website and “Cloud collaboration” to integrate internal and external resources of the company more effectively, agglomerate centripetal force of the team and improve the productivity of the company has become a new topic and provided a new direction for case enterprise.
The main purpose of the paper is to apply cloud technology flexibly to promote community collaboration when the case company’s information services department schedules to construct operation cloud, R&D cloud and manufacturing cloud for a new era of cloud planning and management. Furthermore, it relies on the collaboration work to change current management, and to drive organizational change that leads to the restructuring and development. The paper also discusses how, when facing introduction of new information technology, to eliminate all doubts and reduce employee’s resistance and rebound, execute the pilot promotion more smoothly, select methods and means to agglomerate the consensus to achieve the company's goals and therefore create a win-win new situation. As the experiences of cloud applications and services accumulated, it will be an important catalyst on the road to corporate transformation and revolution and lead the group to be more competitive in the development of the cloud industry.
The paper adopts Harvard Case Writing Method, which includes the Case Text and Teacher Reference Manual. The Teacher Reference Manual explains the case content and discussions in detail. Main topics include cloud services, organization learning, and change management. It makes arrangement on literature theory and case studies respectively to achieve the aim of combining theory and practice. It is not an easy task to change current working habit through the understanding of individual cases. Collaboration work of promotion groups is a mass mobilization. It involves corporate culture, system processes and open-door policy. The followings are key points for the discussion of this teaching case paper: how to break through the limitation and catch up with the safe and comfortable ride of cloud application, and how to make employees play a role of maximum efficiency in the entity community and virtual community.

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