本研究以台灣消費者為對象，採用問卷方式調查精品、二手精品兩類產品的購買特徵，以及二手精品的購買經驗對再購精品與二手精品的意願。資料分析發現，在824份有效樣本中，有購買精品經驗的有668人，其中114人同時購買精品和二手精品，發現名牌精品與二手精品間除了存在替代性之外，顯示這兩類產品存在部分互補性；僅購買二手精品的有11人。此結果顯示668個精品消費者對於二手精品仍有17.07%的需求空間。再者，統計檢定結果發現（一）年所得愈高的消費者對名牌精品的購買意願愈高；（二）年所得愈低的消費者購買二手精品的意願愈高；（三）愈年長的消費者較容易因購買二手精品經驗而提升購買名牌精品的意願；（四）愈年長的消費者愈容易因購買二手精品經驗而提升再度購買二手精品的意願。

This study conducts a survey to investigate Taiwan consumers’ behaviors of purchasing luxury goods and their second-hand counterparts, and the effect of consumers’ buying experiences on their willingness to buy more luxury goods. Among 824 valid samples, there were 668 respondents who bought luxury goods and 114 respondents who bought both luxury goods and their second-hand goods, indicating that there existed not only substitutability but also complementarity between these two types of goods. The result indicated that there was 17.07% of the demand for second-hand luxury goods in 668 respondents who bought luxury goods. The statistical results led to four conclusions: (1) Consumers who had higher income were more willing to purchase luxury goods than others. (2) Consumers who had lower income were more willing to purchase second-hand luxury goods than others. (3) The older consumers had more intentions to buy luxury goods after they bought second-hand luxury goods. (4) The older consumers had more intentions to buy second-hand luxury goods after they bought second-hand luxury goods.

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