全球環保意識進步，資源再利用的「循環型經濟」也逐漸成為多數消
費者的一個共識。隨著二手服飾產業發展，且全球快時尚服飾產業零售
情況惡化，結合二手衣和精品的特性，購買二手精品服飾成為許多消費
者的一項選擇。透過找出二手精品服飾的特質屬性，並與快時尚服飾做
出對比，探討其是否會進一步影響二手精品服飾帶來的效益:永恆性
(Timelessness)、可負擔的奢華(Affordable Luxury)。並進一步研究自我認
同和社會接受度是否會調解這些效益對行為意圖的影響。
故本研究透過問卷來調查一般消費大眾平時的購衣習慣，以及對二手
服飾的接受度。同時，藉由解釋快時尚的特性與二手精品服飾的特性來
推廣其效用。本研究一共回收468 份有效問卷，研究顯示:(1)二手精品服
飾的永恆性對行為意圖有正向影響。(2)二手精品服飾是一種可負擔的奢
華對行為意圖有正向影響。(3)自我認同會負向地調節二手精品服飾的永
恆性對行為意圖的影響。

With the development of the second-hand clothing industry and the
deterioration of the global fast-fashion clothing industry, combining the
characteristics of second-hand clothing and luxury goods, buying second-hand
boutique clothing has become an option for many consumers. By the traits of
second-hand luxury clothing and comparing it with fast fashion clothing, we
would like to find out whether it will further affect the benefits (timelessness,
affordable luxury) brought by second-hand luxury clothing. Moreover, the study
would like to realize whether self-identity and social acceptance will mediate the
impact of these benefits on behavioral intention. A total of 468 valid
questionnaires were collected in this study. The study showed that: (1) the
timelessness of second-hand luxury clothing has a positive effect on behavioral
intention. (2) Second-hand luxury clothing is an affordable luxury that has a
positive effect on behavioral intention. (3) Self-identity negatively mediates the
influence of the timelessness of second-hand luxury clothing on behavioral
intention.

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