在一個變動極大的時代，台灣屬於淺碟型市場經濟，容易被外在環境波動所影響下，如何以彈性的應變能力來面對市場環境的衝擊，對於台灣的中小企業而言是一大考驗，也是經常要面對的挑戰。本研究採用哈佛個案教學方式撰寫，描述在個案的主人翁Sandy如何在紅海中擺脫陷入企業危機的心路歷程並進入珠寶產業之運營。內容為研究者經營事業歷經環境起伏變化下所採取的因應策略與過程，提供中小企業在創業過程中，面臨景氣衝擊或市場挑戰時，可作為參考與借鏡。本研究個案所採用之相關理論有領導者特質、企業轉型、產業外部環境分析、企業經營模式等，配合本研究個案所設計之教學指引及洐生內容可用於授課時之討論。

Taiwan has a shallow market economy that is highly prone to the influence of external environment changes., identifying a method to flexibly adapt to the market at times of substantial market environment changes is a challenge that Taiwanese small and medium-sized enterprises. This study adopted the Harvard case method to describe how Sandy, the case's owner, escaped from the corporate crisis and started her jewelry industry business encounter by the company as well as the adaptive strategies that are employed. The study results may Tiss is also used explore as topics including leadership, enterprise transformation, PEST, business model.

參考文獻
中文部分
王志軒 (2016)，傳統銀樓珠寶加工業成功轉型經營策略之研究，明道大學企業管理學系碩士班。
吳佩青. (2011). 台灣電子業綠色策略績效評估之研究─灣應用成本與利益控制準則下之分析網路程序法。淡江大學管理科學研究所碩士班學位論文，台北。
吳佩樺 (2010). 綠色先驅者優勢？綠色策略為企業績效來源之實證研究。國立東華大學國際企業學系，碩士論文，花蓮。
吳定、鄭勝分、李盈盈，組織發展應用技術，智勝文化事業有限公司，台北，2005。
呂哲甫. (2013). 環保型非營利組織變革之研究-以台灣環境行動網與地球公民協會合併為例。世新大學行政管理學研究所碩士論文。
李隆盛和黃同圳. (2000). 人力資源發展. 台北：師大書苑。
林立學 (2011)。M 型社會兩端家戶之支出行為。世新大學管理學院財務金融學系碩士學位論文。
查妍芬 (2016)。台灣氫保健產品行銷策略研究：以Y公司為例。國立高雄應用科技大學高階經營管理研究所碩士在職專班碩士學位論文。
段兆麟、蔡進發和謝碧枝 (2004). 企業轉型中的多角化策略選擇-以食品業為例. 生物與休閒事業研究, 1(1), 75-100.
范瑞薇譯. (2005). 杜拉克談領導未來，（原著:Drucker, P. F., 2004）。台北：知識流。
郭原榮. (2011). 師院教師知覺於組織變革與組織支持對經營績效之影響研究. 教育理論與實踐學刊, 2011, 24: 87-118.
陳國珍 (2004)。台灣金工珠寶四部曲。
楊幼蘭譯 (2005). 變革管理（原著: Richard Luecke , ed. , Harvard Business Essentials: Managing Change and Transition, 2003）。台北:天下遠見。
劉常勇 (2004)。創造獲利，為新事業設 計商業模式。財金資訊，37，34-38。
歐陽晉佑 (2011). 以PEST模型分析越南吸引外來投資之因素─以台商為例。國立中山大學中國與亞太區域研究所，碩士論文，高雄。
潘逸榛 (2012)，藉由服務提升促進產業競爭力之研究－以臺灣銀樓產業為例，元智大學管理碩士在職專班。
賴志峰 (2008)。分佈式領導理論之探究—學校領導者, 追隨者和情境的交互作用.
羅奉文, & 李誠. (2001). 領導風格在組織變革過程中的阻力與助力分析—以 I 公司為例. 謝安田. (1992). 企業管理. 台北：五南圖書出版公司。
蘇建勳. (2005). 組織成員預期變革不確定性認知對工作涉入影響之研究. 臺灣大學商學研究所學位論文, 1-126.
蘇美麗. (2006). 服務領導: 領導者即追隨者的領導新視野. Journal of the Educational Reserarch, (2), 161-190.
 
英文部分
Afuah, A. (2004). Business models: A strategic management approach.
Afuah, A., & Tucci, C. L. (2003). Biznes internetowy-strategie i modele. Oficyna Ekonomiczna.
Appelbaum, S. H., St-Pierre, N., & Glavas, W. (1998). Strategic organizational change: the role of leadership, learning, motivation and productivity. Management Decision, 36(5), 289-301.
Aronson, Z. H., Reilly, R. R., and Lynn, G.S., 2006, The impact of leader personality on new product development teamwork and performance: The moderating role of uncertainty, Journal of Engineer and Technology Management, 23, pp. 221-247.
Basil, D. C., & Cook, C. W. (1974). The management of change.
Bohnsack, R., Pinkse, J., & Kolk, A. (2014). Business models for sustainable technologies: Exploring business model evolution in the case of electric vehicles. Research Policy, 43(2), 284-300.
Boseman, F. G., & Phatak, A. (1989). Strategic management: text and cases. Wiley.
Carlyle, T. (1902). The hero as king, In Wren, J. (Eds.), The leader’s companion (pp.53-54). New York : The Free.
Casadesus-Masanell, R., & Ricart, J. E. (2010). From strategy to business models and onto tactics. Long range planning, 43(2), 195-215.
Chemers, M. (1984). Contemporary leadership theory, In Wren J. T. (Eds.), The leader’s Companion(pp.83-99). New York : Simon & Schuster.
Chesbrough, H., & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin‐off companies. Industrial and corporate change, 11(3), 529-555.
Dowd, J. (1936). Control in human societies. New York : Appleton-Century.
Galton, F. (1869). Hereditary genius. New York: Appleton.
Hammer, M., Champy, J., & Künzel, P. (1994). Business reengineering: die Radikalkur für das Unternehmen (p. 120). Frankfurt: Campus.
Johnson, M. W. (2010). Seizing the white space: Business model innovation for growth and renewal. Harvard Business Press.
Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard business review, 86(12), 57-68.
Kotter, J. P. (1996). Leading change. Harvard business press.
Kotter, J. P. ‘‘Leading Change: Why Transformation Efforts Fail .’’, Harvard Business Review , Vol.73, pp. 59-67, 1995.
Linder, J. & Cantrell, S. (2000). Changing Business Models: Surveying the Landscape. Working Paper, Institute for Strategic Change, Accenture.
Luecke, R. (2003). Managing change and transition (Vol. 3). Harvard Business Press.
Magretta, J., 2002. “Why Business Models Matter” .Harvard Business Review, Vol. 80(5), 86-92.
Markides, C. C. (1999). A dynamic view of strategy. Sloan Management Review, 40(3), 55.
Morris, M, Schindehutte, M & Allen, J. (2005). The entrepreneur’s business model: toward a unified perspective. Journal of Business Research, (58)6, 726-735
Morris, M., Schindehutte, M., & Allen, J. 2005. The entrepreneur’s business model: Toward a unified perspective. Journal of Business Research, 58: 726-35.
Northouse, P. G., 1997, Leadership: Theory and practice, Thousand Oaks, CA: Sage.
Osterwalder, A., Pigneur, Y., & Clark, T. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. Hoboken. NJ.
Peterson, R. S., Smith, D. B., Martorana, P. V. and Owens, P. D., 2003, The impact of chief executive officer personality on top management team dynamics. Journal of Applied Psychology, 88, pp. 795–808.
Robbins, S. (1994). Organizational behavior. NJ: Prentice-Hall.
Robbins, S. P., & Judge, T. A. (2001). Organizational behavior (Vol. 14). New Jersey: Prentice-Hall.
Sinfield, J.V., Calder, E., McConnell, B. & Colson, S. (2012).How to Identify New Business Models, MIT Sloan Management Review, (53)2, 85-90.
Stähler, P. (2002). Business Models as an Unit of Analysis for Strategizing. International Workshop on Business Models Lausanne, Switzerland.
Stogdill, R. (1974). Handbook of leadership: A survey of theory and research. New York: Free.
Szilagyi, A. D., & Holland, W. E. (1980). Changes in social density: Relationships with functional interaction and perceptions of job characteristics, role stress, and work satisfaction. Journal of Applied Psychology, 65(1), 28.
Timmers, P., 2000, Electronic Commerce–Strategies and Models for Business-to-Business Trading, England: John Wiley and Sons Ltd.
Valentine, S. V. (2010). A STEP toward understanding wind power development policy barriers in advanced economies. Renewable and Sustainable Energy Reviews, 14, 2796-2807.
Vander Beken, T., Dorn, N., & Van Daele, S. (2010). Security risks in nuclear waste management: Exceptionalism, opaqueness and vulnerability. Journal of Environmental Management, 91(4), 940-948.
Weill, P., & Vitale, M. (2001). Place to space: Migrating to eBusiness Models. Harvard Business Press.
Zucker, L. G. (1987). Institutional theories of organization. Annual review of sociology, 13(1), 443-464.