企業依據自身具備的核心能力以及經營策略，考量產品的生命週期，以架構包含破壞性創新、應用創新以及產品創新等不同規模的創新策略。創新的驅動力來自於外部市場的需求，最終目的是滿足顧客需求、解決顧客問題。從價值鏈觀點，企業的活動皆是價值鏈上的一點。企業偵測到外部市場的需求，而開發出新的產品或服務還需要價值鏈上各點活動的配合，產業始有延長生命之機會。
國際大廠面對產品走到成熟期的時候，必須尋求下一個尚未成熟之新興市場，積極的創新手法除能拉高價值外更能讓其繼續生存且與對手一較高下。MICROSOFT成立於1975 年，為軟體界的領導廠商，其作業系統的普及率也高達九成。除了電腦作業系統外，近幾年也致力於搶攻智慧型手機的內建作業系統Windows Mobile市場。GOOGLE成立於1998年，為網路世界的巨擘，其網路搜尋量高居世界第一。近幾年也積極做產品的水平延伸，以增加其品牌價值，APPLE成立於1976年以麥金塔電腦起家，卻從音樂播放器重新出發再回頭發展電腦，進而轉向數位通訊市場，這些大廠皆瞄準全球數位行動通訊市場，並由其核心能力出發以不同方式及路徑攻城掠地搶奪全球通訊市場之寶座。
本研究以個案公司為實證案例，探討其如何成功地利用核心能力，聯合週邊廠商合力結盟擴大市場，並利用創新網絡化模式達成目的，探討其於數位市場佈局之策略，進而推測其發展佈局之路徑，最後再以學理論述引證此創新模型。
本研究透過包括各大媒體的新聞、產業分析、官方資料文獻等的分析，深入研究國內個案公司的經營策略。探討各集團如何在既有基礎之上再發展，並說明在通往數位通訊生活之途徑中，彼此交手時所採取之競爭策略。

Enterprises ,based on their core competencies and business strategy, consider the life cycle of products to include destructive innovation, the application of innovation and product innovation, such as the innovative strategies of different sizes. The driving force of innovation from the external market demand, with the ultimate aim is to meet customer needs, solve customer problems. At the point of view , the enterprise's activities are all on the points of value chain. Enterprises to detect the external market needs, and develop new products or services also need the points on the value chain of activities with industry before they have the opportunity to extend life.
When International manufacturers face products coming to maturity, they have to find the next emerging market in before.Positive addition to the innovative approach can increase value, and survive with rivals. MICROSOFT established in 1975 year, the industry leader in software, and operating system's penetration rate is as high as 90%. In addition to computer operating systems, in recent years also committed to attack smart phone's built-in Windows Mobile operating system market. GOOGLE was established in 1998, as the world's giant network, the Internet search of the first highest in the world. In recent years has actively extended to the level of products, to increase its brand value, APPLE, founded in 1976 started to Macintosh computers, music players, from re-starting to turn around development of computer and then to digital communications market, these manufacturers are Aim at the global digital mobile communications market by starting its core competencies in different ways and paths to snatch the global communications market.
In this study, the empirical case for the company example, on how successfully used its core capability, peripheral manufacturers joint efforts alliance to expand the market, and use of innovative network model aims to reach and explore its market in digital distribution strategy, further speculation The layout of their development path, and then to quote this reference to the theories of innovation model
In this study, through various media including news, industry analysis, documentation and other official information analysis, in-depth study of domestic cases of the company's operating strategy. Discussion on how the existing groups on the basis of further development, and explain to the digital communications in the way of life, each other when dealing taken by the competition strategy.

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