本研究重新檢視過去學者對於品牌定位策略的步驟，並且結合文字探勘領域中實現資料轉化為知識的步驟，發展出本研究之品牌定位程序，同時提供企業一利於定期監控其品牌定位的方法，相較於被動要求顧客提供對品牌的意見，社群中的用戶生成內容提供了更加及時的解決方案。對行銷人員而言，比起顧客被動地被要求提供意見，網路社群無非提供了解消費者的一個重要管道，能夠取得消費者主動參與且產生與品牌相關的用戶生成內容。
透過Python與詞向量訓練模型的應用，萃取文本資料中重要的品牌字與特徵字，並計算其語意上的關聯度，挖掘以消費者角度的品牌定位，解決過去企業對自身品牌定位與消費者感知不一致的問題。此外，將網路品牌定位程序化，可以幫助企業定期檢視以監控品牌定位有助於企業及時修正定位，面對持續變動且不可控制的競爭市場。最後，消費者觀點出發的品牌知覺圖，有助於了解品牌競爭優勢、市場中的競爭結構，甚至開拓可能之藍海市場。並藉M品牌的實例，深入探討品牌知覺圖的應用，也為管理意涵上增添了新意。

This study re-examined the steps of scholars' brand positioning strategies in the past, and combined the steps of realizing data conversion into knowledge in the field of text exploration, developed the brand positioning procedure of this research, and provided a method for enterprises to monitor their brand positioning regularly. User-generated content in the community provided a more timely solution than passively asking customers to provide feedback on the brand. For marketers, the online community is more than an important conduit for understanding consumers than passively being asked to provide input, enabling consumers to actively participate and generate brand-related user-generated content.
Through the application of Python and word vector training model, extracted the important brand words and feature words in the text data, calculated the semantic relevance, explored the brand positioning from the consumer perspective, and solved the past enterprises' own brand positioning and consumers’ perceive inconsistencies. In addition, the programmatic positioning of online brand positioning can help companies to regularly monitor and monitor brand positioning to help companies correct their positioning in a timely manner and face a constantly changing and uncontrollable competitive market. Finally, the brand perception map from the consumer perspective helps to understand the brand's competitive advantage, the competitive structure in the market, and even open up the possible blue ocean market. And through the case of the M brand, in-depth discussion of the application of brand perception map, but also added new ideas for management implications.

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