如今社會企業責任很重要，社會企業也正夯，但B型企業更勝於上述兩者，儼然是面面俱優的模範道德企業，以商業模式緩解危機致力於解決不平，為社會為世界帶來更多幸福與和平，只為「成為對世界最好的企業」使命感，隨著社群媒體的興起，企業逐漸重視與消費者的溝通與連結，而B型企業則是在社交媒體平台上相對活躍並重視與消費者溝通之標竿企業。
本研究利用文字探勘技術，透過Python爬取B型企業分別為綠藤生機、茶籽堂、艾瑪絲三家Facebook粉絲專頁的貼文內容，挖掘企業生成內容的溝通訊息並透過詞頻分析，歸納出企業與消費者溝通風格，並加入預期幸福感之構面做探討，接續以情境設計的準實驗法模擬不同溝通風格對受試者的感知一致性程度與後續行為意圖的影響。研究結果顯示，企業在與消費者傳遞價值時，其內容的系統性與消費者認知到的感知一致性皆十分重要，同時強調「公司使命感」是核心要素，使得消費者有更積極的口碑傳遞、購買意願與願付更高價格之行為，此外消費者的預期自我接納幸福感相對預期社會貢獻幸福感高。最後，根據本研究結果建議業者需在兼顧Ｂ型企業自身對社會環境的益處外，還需適度地調整與消費者溝通之著重方向與溝通，進而提升消費者正向行為意圖之意願。

Corporate Social Responsibility is important nowadays, Social Enterprise is popular, but B corporation is better than the above two, it is a model of an all optimal moral enterprise, based on a business model to alleviate the crisis to solve uneven society bring more happiness and peace for the world, only to "become the world's best enterprise". In the face of the rapid development of Internet technology in recent years and high dependence on social media, the communication patterns between business and consumers also change, and B corporation is regarded as the benchmarking enterprise of communication with the customers.
Using text mining technology, this study through the Python crawl B corporation's Facebook fan page, including Greenvines, Chatzutang, Aromase, mining the firm generated contents of the communication and through the word frequency analysis, summing up the marketing of enterprises and consumers communication style, and add the dimensions of the expected eudaimonic well-being, succeeded with an experimental method to simulate the different situation design prospective marketing style of the subjects' perceived congruity degree and the influence of the follow-up behavior intention. Results show that businesses in delivering value to consumers, the content of cognition to the systemic and consumer perceived congruity is very important, at the same time, emphasize "company purpose" is the core element, make consumers have a more positive word of mouth recommendation, the behavior of purchase intentions and is willing to pay higher prices, in addition to consumers care more expected self-acceptance than expected social contribution. Finally, according to the results of this study, it is suggested that besides taking into account the benefits of B corporation to the social environment, the enterprises should also adjust the orientation and communication with consumers appropriately, so as to improve consumers' intention of positive behavior.

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