台灣近年來創業的風潮興盛，許多人認為台灣的薪資環境差，為了擺脫低薪困
境，有越來越多人選擇自行創業，根據 1111 創業加盟網針對 40 歲以下求職者進行
調查，發現有高達七成五的青年有意或已經創業，而從財政部資訊中心在 2016 年對
各行業的開業歇業占比的統計，可以發現資訊業是開業占比最高的產業。
在資訊化的時代中，生活中的大小事幾乎都離不開資訊，因此從事 IT 創業的人
也越來越多，但若想在競爭激烈且環境變化快速的 IT 產業中存活下去，公司必須要
能準確的識別市場機會，並有能力快速開發出產品，並找到適合自己公司的商業模
式，這樣才能將產品銷售到客戶手中，並在市場中生存下去。
本研究將利用創業家精神、組織敏捷性、制定等理論觀點來做分析，去探究 IT
創業公司要如何在市場中發現商機，並利用戰略敏捷性及 IT 敏捷性快速開發出產
品，最後再用商業模式制定來分析公司要如何找出適合公司的商業模式。
本研究以奇寶網路公司當作個案研究對象，並將奇寶網路公司分成三個產品階
段，分別為:SEO 階段、多螢整合階段、實時行銷階段。分別去探討在三個階段中，
奇寶是如何識別市場上的機會，再來又是如何做到戰略與 IT 之間的配適，讓產品能
被快速開發出來，最後又是如何摸索出每個產品的商業模式。經過三個階段的分析
整理後，將得出 IT 創業公司的獲利模式，並了解不同產品階段成功與失敗的原因為
何。最後歸納與整理一套「IT 創業公司之獲利模式架構」供其他想從事 IT 創業者
作為參考依據。

In recent years, the trend of entrepreneurship has been flourishing in Taiwan. As many people believe that the wage level in Taiwan is low, more and more people have opted to strike out on their own to circumvent the problem of low wages. A survey conducted by 1111Boss.com (Taiwan) among job seekers below the age of 40 found that as many as 75% of youths had either started their own businesses or planned to do so. In addition to that,according to the report compiled by the Fiscal Information Agency of the Ministry of Finance (Taiwan) on the statistics of new and closed businesses in various industries in 2016, the highest number of new businesses was found in the IT sector.In an information age, almost all daily affairs, large or small, have to do with information. Hence, more and more people are venturing into IT-related businesses.
However, in order to survive in the fiercely competitive and fast changing IT industry,businesses need to be able to accurately pinpoint market opportunities, quickly develop products, and identify suitable business models for the company. This enables the business to deliver products to its customers and ensure its continued existence in the market.This research will apply theories on entrepreneurship, organizational agility, and business model enactment to analyze how IT start-ups can identify commercial opportunities in the market and utilize strategic agility as well as IT agility to develop products quickly. Finally, this research will use the business model enactment to examine how these companies can identify business models suitable for them.This research uses the SEO company, KPN (King Power Network) as a case study and breaks down the company’s product development process into three stages: SEO,multi-screen integration, and real-time marketing. This research aims to examine how KPN
identified market opportunities, coordinated its strategies with IT so products can be developed quickly, and finally chose the suitable business model for each product in each of these respective stages. Based on the analysis results of these three stages, a profitability model for IT start-ups can then be formulated, as well as an understanding of the factors that lead to success or failure in each product development stage. Finally, an “IT Start-Up Profitability Framework” can be deduced and organized as a basis of reference for entrepreneurs who are planning their own IT start-ups.

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網站部分
1. 奇寶網路公司 https://www.seoseo.com.tw
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