摘要
本文個案探討的標的是台灣食品業的佼佼者，此個案公司成立超過六十年，其生產的產品從原物料到餐桌上的食材應有盡有，其創立的數個品牌亦跨足海內外市場。
透過哈佛式個案教學模式分析個案公司內肉品事業群下轄之白肉雞電宰廠，自2020年開始，為改善廠區內部老舊沉痾以因應外部稽核要求，進而帶來的組織轉型與變革，藉由SWOT理論分析前述轉變之因果關係。直到2021年中COVID-19疫情於我國蔓延，政府宣布三級警戒，各行各業皆受到強烈影響。人民生活方式的改變，造成原有消費模式翻轉，禁止內用的政策下造成許多餐廳倒閉，卻也促使民眾在家自炊，生鮮食品供不應求，此情況亦為個案公司帶來大量訂單。
由於超市零售業興盛帶來的爆量訂單，放大廠區原有之軟硬體問題，如何在工廠內部軟硬體更新的同時，進行人員的改革，並在這一連串問題之中嘗試迅速解決各項問題，文中透過精實管理以及組織敏捷性等理論，分析前述問題。
此外，個案公司企業體極為龐大，具有數個事業群及海內外市場，需顧及的層面甚廣。本次討論之白肉雞電宰廠如何在公司內部脫穎而出，仍須強化產品品質與市售商品的差異性，亦須強化內部組織架構以期未來提升產量與銷量，並透過提升公司品牌度等行銷策略，且跟著電商時代的潮流發展，提供客戶更好的服務與消費體驗。

This case study is about one of the leading companies in the Taiwanese food industry. In this case, this particular company established from more than 60 years ago. Their products’ range include from raw materials to food ingredients etc. Their various sub-brands have entered the domestic markets and overseas as well.
This article discusses the business model of the white broiler slaughtering factories under the management from raw-meat business group of this particular company. The organizational changes of the case include: The transfer of internal personnel, and the refinement of the production model of the factory area, etc., will bring about transformation and change.
Although the COVID-19 epidemic was spreading around the world at the end of 2020, Taiwan was spared at first, until mid-2021, when the pandemic spread to Taiwan, and the government declared a third-level alert, and all citizens were strongly affected. Changes in people's lifestyles have caused the original consumption pattern to reverse. The policy of banning indoor dining has led to closures of many restaurants, but it has also prompted people to cook at home more frequently, which makes the supply of fresh food ingredients in short supply. This situation has also brought enormous orders to the company in this case.
Due to the recent prosperity of the supermarket retail industry, the spike of orders has enlarged the software and hardware problems in the factories. How to reform internal personnel while updating the software and hardware inside the factory, also to solve this cluster of problems in quick response. These various topics are going to be reviewed and commented in this essay.
In addition, this company has a very large enterprise size, with several business groups and multiple markets across domestic and overseas. Therefore, it has lot to be considered. In this discussion, how can the white broiler electric slaughtering plant stand out within the company? It is still necessary to strengthen the difference between product quality and commercial products, and it is also necessary to strengthen the internal organizational structure in order to increase production and sales in the future, and improve the company's brand through marketing strategies such as branding , and follow the trend of the e-commerce era to provide customers with better service and consumption experience.

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