本個案針對一家台灣北部未上市電子代工業公司(簡稱：R公司)，轉型過程中所發生的一系列問題做深入探討，40年來R公司面對終端產品變革、客戶陸續出走中國大陸，客戶事業部賣給中國大陸的代工廠，使R公司業績減半，並面臨與紅色供應鏈的直接競爭，R公司在消費性電子快時尚的趨勢下，不得不積極轉型。

This case is aimed at an unlisted electronic foundry company in northern Taiwan (As R company). The series of problems that occurred during the transformation process were discussed in depth. In the past 40 years, R Company has faced the transformation of terminal products, and customers have successively left China, customer business. The department sold to the foundries in mainland China, which reduced the performance of R company and faced direct competition with the red supply chain. R Company had to actively transform itself under the trend of consumer electronics fast fashion.

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三、 網站
1. 歐盟 官方網站 Access to European Union law (http://eur-lex.europa.eu/homepage.html?locale=en)
2. MBA智庫百科 (http://wiki.mbalib.com/zh-tw/MBA)
3. 維基百科 (https://en.wikipedia.org/wiki/SWOT_analysis、https://en.wikipedia.org/wiki/Porter%27s_five_forces_analysis)
4. CGMA(https://www.cgma.org/resources/tools/essential-tools/porters-five-forces.html)
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6. 臺灣自行車輸出業同業公會(2017)，台灣電動自行車主要出口國家比較http://www.tba-cycling.org/content.aspx?i=758