本研究之目的在探討台灣電子代工業如何透過顧客關係管理與策略運用來提升組織績效。本研究以台灣電子代工模式為出發點，探究顧客關係管理理論與操作實務。並根據Miles & Snow (1984) 提出的「四種策略」為本研究之主要架構以提升組織績效，並對台灣的電子代工產業進行實證研究。
實證結果共得出三項研究結論：首先，不同的企業變項，對經營策略、CRM與組織績效沒有顯著之差異。最後CRM對組績績效亦有正向影響。本研究結果可得知，在台灣電子代工業中其中以「探勘者」與「分析者」兩者策略最為顯著，可知台灣電子代工廠商適合追求穩定，以產品標準化獲致經濟優勢利基，防止競爭者進入並藉由持續管理與技術人員的佈署達成策略之成效。並加入CRM，從製造導向轉為服務導向，對組織整體績效有提升作用

The Study of Effect on Organizational Performance by Operational Strategy and Customer Relationship Management in Taiwan’s EMS.

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