本研究匯集學者對於企業在各成長階段對於經營策略與內部管理的主要論述，企圖歸納出對於經營策略與內部管理的完整的架構，並搭配個案分析使理論與實務並重，以供數位學習平台新創公司在各成長階段的指導方針(guide line)。研究目的為：第一藉由文獻及理論的整理，建立企業不同成長階段的經營策略與內部管理架構；第二，了解網路教學平台企業在不同成長階段所面臨企業經營策略與內部管理的關鍵因素；第三，就理論架構與實務作比較及修正，以提出具實務性的架構及建議。本研究採用Daft, R. L的四個生命週期階段理論為研究主架構，分別針對經營策略的目標、產品或服務、行銷通路、策略類型、業務複雜度與地理範圍等因素和內部管理的組織、人力資源管理、高階管理者、創新管理等因素來探究。再依文獻的理論來設計訪談問題，最後將個案公司的訪談資料與次級資料進行分析並其探討在不同成長階段中，經營策略與內部管理之關聯性並提出研究的結論及建議。本研究在各關鍵因素下有五大發現：
1.本個案之網路教學平台企業在不同成長階段所面臨的經營目標與行銷通路以及業務複雜度與地理範圍符合文獻理論架構。
2.本個案之網路教學平台企業在不同成長階段所採用的競爭策略類型不全然一樣，但每一階段都有市場滲透策略存在。
3.本個案之網路教學平台企業成立時的背景，對其成立階段的組織特性有影響。
4.個案之網路教學平台企業經過成長階段的迅速發展會產生較多的中階管理者需求，公司應即早做好人力及培訓規劃。
5.本個案之網路教學平台企業創立時，創業者的背景、經歷會累積為企業發展的有利資源，為企業發展帶來實質利益。

The study focuses on the academic integration of business strategy and internal management of E-Learning Enterprise in different growing phases. Attempt to sum up the complete structure of business strategy and internal management and with case studies so that combine both theory and practice, provide the various guideline of different growing phases for innovative e-learning companies. The following is the purpose of this paper. First, through the collation of literature and theory, establish business strategy and internal management structure of E-Learning Enterprise in different growing phases. Second, understand the facing key factors of business strategy and internal management of E-Learning enterprises in different growing phases. Third, compare with theory, propose practical structures and recommendations. The main framework used the study of organizational life cycle of Daft, R. L, and explored the following factors such as business strategy and goals, product and relative service, marking channels, structure, operational complexity, geographical scope, internal organization management, human resource management, top managers, innovation management, and so on. Otherwise, according to the literature to design interview questions and then analyses the interview date and secondary date of case company, explore the relationship between business strategy and internal management of e-learning enterprises in different growing phases; bring up research conclusions and recommendations. There are five keys found in this study,
1. In this particular case, the facing key factors of E-Learning enterprises in different growing phases such as business strategy and goals, marking channels, operational complexity, and geographical scope in line with the literature.
2. In this particular case, the type of competitive business strategy of e-learning enterprises in different growing phases is not entirely the same, however, market infiltrative strategy exist in every stage.
3. In this particular case, the context of the establishment of E-Learning enterprises impacts on the establishment stage of organizational characteristics.
4. In this particular case, the rapid development of E-Learning Enterprise in growing phases will demand more mid-range managers, so the company should do planning manpower training early.
5. In this particular case, the entrepreneur's background and experience will be conducive to business development resources to bring real benefits to enterprise development.

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