隨著創客運動、3D列印以及群眾募資的盛行，越來越多創作者運用群眾募資的力量，透過群眾募資平台向大眾訴說自己的理想，進而取得實踐夢想的第一桶金。本個案描述一家從校園出發的技術型新創企業──台科三維科技股份有限公司（T3D），藉由全球最大的回饋型群眾募資平台──Kickstarter，將數位光固化3D列印及光敏樹脂的專利技術，推向商業化的過程。

群眾募資平台日趨成熟，除了可以籌措資金之外，近年來更成為許多新創團隊的行銷手段。在學校任教多年的台科三維科技的創辦人──鄭正元教授，運用手邊資源集結校內各個領域的教授及學生組成研發及行銷團隊，在籌備群眾募資的過程中，一步一步克服種種問題，最後成功募得160,093美元，同時也成功創造了「2小時達標」的話題，更達到產品行銷、測試市場反應的目的。然而，外部環境是不斷變化的，台科三維科技因為能敏捷感知到行銷、生產等相關問題，並隨著環境的變化不斷修正行動，最後關關難過關關過，並打算將使用者反饋納入下一代產品的設計構想中，準備籌備第二代產品的群眾募資。

本研究採用哈佛個案的方式，藉由個案故事探討回饋型群眾募資的本質、資源規劃與分配、組織靈巧性/左右開弓、實踐歷程/制定等理論及議題，分析新創公司如何善用群眾募資平台，獲取資金、名聲及社群等資源，達成短期目標，並藉由對外部環境的感知能力，進而調整公司執行方針，以維持公司營運。

With the rise of the Maker Movement, 3D Printing and Crowdfunding, more and more creators take the trend to raise the first pot of gold for their own project through the crowdfunding platform, which makes the practice dreams to become reality. This thesis uses the case of a technology-based startup, Taiwan 3D Tech (T3D), to describes the path of commercialized the exclusive Digital Light Projection and Visible-Light-Curing Resin technology via the world-famous crowdfunding website – Kickstarter.

By the maturity of crowdfunding, it has become not only for raising funds of projects but also taken as marketing strategies. The founder of T3D, Jeng-Ywan Jeng, a professor from the National Taiwan University of Science and Technology (NTUST), led the T3D went through the difficulty and launched the project on the crowdfunding platform successfully. In the beginning, Professor Jeng built Research and Development team and Marketing team for the crowdfunding project by exploiting the resources inside the university. Secondly, T3D collaborated with crowdfunding consultants in order to perform the project perfectly. Though there were plenty of challenges along with the constantly changing external environment, T3D still solved the problems with proper solutions and reacted rapidly with a sense of agility. In the end, T3D funded US$160,093 and reached the goal within two hours on Kickstarter, moreover, they received feedback from the backers which might be the crucial opinions for them to develop the second version of their product.

The case is based on the Harvard Case Study research method to discuss the theoretical topics of the essence of rewards crowdfunding, resource planning and allocation, ambidexterity, and enactment. To understand how to launch a project on crowdfunding websites as a Go-To-Market strategy. Also, to understand how to maintain the operation of a startup by perceived the changing of the external environment.

一、 英文參考文獻
1. Chan, C.M., Hackney, R., Pan, S.L. and Chou, T.C. （2011）. “Managing e-Government system implementation： A resource enactment perspective”, European journal of information systems, 20（5）, 529-541.
2. Duncan, R. （1976）. The ambidextrous organization： Designing dual structures for innovation. Killman, R. H., L. R. Pondy, and D. Sleven （eds.） The Management of Organization. New York： North Holland. 167-188.
3. March, J. G. （1991）. Exploration and exploitation in organizational learning. Organization Science, 2, 71-87.
4. Pettigrew, A.M. 1984. Contextualist research and the study of organizational change processes. In Research Methods in Information Systems, E. Mumford, R. Hirschheim, G. Fitzgerald, and A.T. Wood-Harper （Eds.）, New York： North-Holland.
5. Pettigrew, A.M. 1985. The Awakening Giant： Continuity and Change in ICI, Oxford： Blackwell.
6. Pettigrew, A.M. 1987. Context and action in the transformation of the firm. Journal of Management Studies, 24（6）： 649-670.
7. Powers, W. T., & Powers, W. T. (1973). Behavior: The control of perception (p. ix). Chicago: Aldine.
8. Weick, K.E. （1988）. “Enacted sensemaking in crisis situations”, Journal of Management Studies, 25（4）, 305-317.

二、 中文參考文獻
1. FlyingV團隊, 經濟日報記者群(民 103)。FlyingV我挺，你做得到！群眾募資，30個成功個案的15個關鍵祕訣。新北市： 經濟日報。
2. 郭恬君(譯)(民103)。群眾募資第一本實戰寶典：完全剖析募資流程22個關鍵步驟(原作者：Modwenna Rees-Mogg)。臺北市：商周出版。(原著出版年： 2013)
3. 黃予平(2017)，「3D列印技術走向數位直接至製造─XYZPrinting三緯國際個案」，碩士論文。國立臺灣科技大學：管理學院MBA碩士班，台北。
4. 廖秉瑜(譯)(民106)。信賴經濟時代：群眾募資達人教你如何打造成功眾籌(原作者：Alex Daly)。臺北市：悅知文化。(原著出版年： 2017)
5. 蕭培元(民 106)。眾籌募資：實戰行銷策略。新北市： 博碩。

三、 網站部分
1. FlyingV群募平台：https://www.flyingv.cc
2. Kickstarter群募平台：https：//www.kickstarter.com
3. Kicktraq：https：//www.kicktraq.com
4. MBA智庫百科：https：//pse.is/HUJ88
5. NPOs 的臺灣群眾募資平臺總整理：https：//npost.tw/archives/23899
6. OLO 3D Inc.：http：//www.olo3d.net/
7. YAHOO!奇摩字典：https：//tw.dictionary.search.yahoo.com
8. 【硬塞科技字典】群眾募資總共分成哪四種類型：https：//www.inside.com.tw/article/6650-what-is-crowdfunding
9. 台科三維科技官方網站：http：//myt3d.com/index_en.php
10. 台科三維科技Kickstarter群募專案網頁：https：//is.gd/Mv4yw5
11. 台灣棒球維基館：https：//pse.is/FY6T8
12. 哈佛商業評論：https：//www.hbrtaiwan.com/
13. 維基百科：https：//pse.is/GD9CN
14. 嘖嘖群募平台：https://www.zeczec.com
15. 鄭正元個人網頁：https：//pse.is/GXERK