在當今日新月異的時代，醫療保健行業正處於前所未有的變革之中。傳統藥局，作為醫療保健體系的重要組成部分之一，也面臨著深刻的轉型挑戰。隨著技術的飛速發展、患者期望的改變以及市場競爭的日益激烈，藥局必須不斷調整其經營模式，以適應這一新時代的需求。

本論文將關注的焦點，正是傳統藥局如何轉型為連鎖藥局，以在這個競爭激烈的醫療保健市場中保持競爭力。傳統藥局代表著醫療保健的傳統價值觀和服務方式，而連鎖藥局則代表著現代化、高效率和創新。這個轉型過程充滿了挑戰，但也充滿了機遇，可以為患者提供更多元化、更便捷的健康管理方式。

本研究採哈佛個案教學方式撰寫，藉由個案內容，致力於深入分析藥局業的轉型過程，特別是如何透過企業轉型理論、資源基礎觀點、組織敏捷性，以及創業家精神來引導這一變革。

我們將探討企業轉型理論在藥局業中的應用，如何使藥局從傳統經營模式轉變為更加靈活和客戶導向的實踐。資源基礎理論將幫助我們理解藥局如何有效利用內部資源和能力來獲得競爭優勢。

同時，組織敏捷性的概念將被用來分析藥局如何迅速適應市場變化和患者需求。最後，創業家精神將被視為推動創新和持續改進的關鍵動力，激勵藥局業勇於冒險，探索新的商業模式和服務方式。

透過這四個理論框架的綜合探討，旨在為藥局業的持續發展提供策略指引，並為患者帶來更加個性化和高質量的醫療保健服務。

In today's rapidly evolving era, the healthcare industry is undergoing unprecedented changes. Traditional pharmacies, as a vital part of the healthcare system, also face profound transformational challenges. With the rapid development of technology, changing patient expectations, and increasing market competition, pharmacies must continuously adjust their business models to meet the demands of this new era.

This thesis will focus on how traditional pharmacies transform into chain pharmacies to remain competitive in the fierce healthcare market. Traditional pharmacies represent the traditional values and service methods of healthcare, while chain pharmacies symbolize modernization, efficiency, and innovation. This transformation process is full of challenges but also brimming with opportunities to provide patients with more diversified and convenient health management methods.

This research is written in the Harvard case study method and aims to deeply analyze the transformation process of the pharmacy industry, especially how to guide this change through corporate transformation theory, resource-based view, organizational agility, and entrepreneurial spirit.

We will explore the application of corporate transformation theory in the pharmacy industry and how pharmacies can transition from traditional business models to more flexible and customer-oriented practices. The resource-based theory will help us understand how pharmacies can effectively utilize internal resources and capabilities to gain competitive advantages. Meanwhile, the concept of organizational agility will be used to analyze how pharmacies can quickly adapt to market changes and patient needs. Finally, entrepreneurship will be seen as a key driver for innovation and continuous improvement, encouraging the pharmacy industry to take risks, explore new business models, and service methods.

Through a comprehensive discussion of these four theoretical frameworks, the aim is to provide strategic guidance for the sustainable development of the pharmacy industry and bring more personalized and high-quality healthcare services to patients.

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網路部分
1. 518職場熊報：地方小藥局的崛起之路！大樹兄弟檔1信念搶下健康商機大餅https://www.518.com.tw/article/596
2. 天下雜誌：首推上藥局消費可分期付款　桃園小藥局19年成為藥局之王的祕密https://www.cw.com.tw/article/5103979?template=transformers
3. 工商時報：大樹集團鄭明龍 打造連鎖藥局通路王
https://www.ctee.com.tw/news/20220919700223-430505
4. 非凡新聞：狂展店卻鬧藥師荒! 藥局祭逾10萬月薪搶人
https://news.ustv.com.tw/newsdetail/20230509A104
5. 衛生福利部健康保險署
https://www.nhi.gov.tw/Content_List.aspx?n=CF5DF99964D9DB8E&topn=4864A82710DE35ED
6. 大樹醫藥 打造防疫健康新生活
https://www.chinatimes.com/amp/realtimenews/20210601000930-261509
7. 蔡武穆(2023/07/06) 連鎖藥局擴大整併 大者恆大趨勢明顯
https://www.moneyweekly.com.tw/ArticleData/Info/Article/125183
8. 時勢股份有限公司：2020黃金交叉，台灣毛小孩首次超過兒童數
https://www.trendsightinc.com/insight/2020%E9%BB%83%E9%87%91%E4%BA%A4%E5%8F%89%EF%BC%8C%E5%8F%B0%E7%81%A3%E8%B2%93%E7%8B%97%E6%95%B8%E9%A6%96%E6%AC%A1%E8%B6%85%E9%81%8E%E5%85%92%E7%AB%A5/
9. 經濟日報：萬達寵物股價逼近百元關卡 還有這兩檔也有寵物通路
https://money.udn.com/money/story/5607/7409491?from=edn_related_storybottom
10. 經濟部人才資訊網
https://www.italent.org.tw/Content/01L/41
11. 大樹藥局官網：https://www.greattree.com.tw/
12. 大樹藥局官網投資人專區：https://www.taisun.com.tw/
13. 大樹寵物官網：https://www.greattreepets.com/