研究生: |
陳柏嘉 Po-Chia Chen |
---|---|
論文名稱: |
破繭重生的契機-以Y公司佈局通路市場差異化為例 Opportunity for breaking out of the cocoon and rebirth - taking company Y's distribution channel market differentiation as an example |
指導教授: |
梁瓊如
Chiung-Ju Liang |
口試委員: |
王孔政
Kung-Jeng Wang 彭雲宏 Yeng-Horng Perng |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 管理研究所 Graduate Institute of Management |
論文出版年: | 2023 |
畢業學年度: | 111 |
語文別: | 中文 |
論文頁數: | 62 |
中文關鍵詞: | 電動車 、企業轉型 、價值創新 、ESG 、風險管理 、第三代半導體 |
外文關鍵詞: | Electric vehicles, enterprise transformation, value innovation, ESG, risk management, third-generation semiconductor |
相關次數: | 點閱:235 下載:0 |
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本文旨在探討以Y公司為例,如何透過佈局通路市場差異化突破重圍,迎接綠色商機。首先,文章分析了綠色商機的概念和市場潛力,並指出了企業追求綠色發展的必要性和重要性。接著,文章詳細討論了Y公司在綠色發展方面的優勢和挑戰。其中,優勢包括優良的產品品質和口碑、具有競爭力的策略;挑戰則包括面臨的資源壟斷和通路建設等問題。
在此基礎上,本文以通路差異化策略為主軸,探討了Y公司在綠色商機中的成功關鍵。開發多元化通路、提供客製化服務、培養忠誠度高的客戶、以及專注於創新和技術研發等策略被列為成功關鍵。透過這些策略,Y公司成功地破繭而出,並迎接了綠色商機的到來。
本文探討了Y公司在綠色商機中的成功經驗,並強調了企業在綠色發展方面需要不斷創新和優化。同時,提出了對其他企業追求綠色發展的啟示,即需要注意綠色商機的市場潛力,並運用差異化通路市場策略來實現綠色商機的成功。
另一方面,本文討論了推廣第三代半導體技術所面臨的挑戰以及相應的解決方案。介紹了推廣第三代半導體技術所面臨的市場冷漠問題,並提出了如何讓客戶了解第三代半導體技術優勢的解決方案。接著探討了轉型之路中可能遇到的成本增加和使用者觀望等問題,並提出了應對方案。最後,文章著重闡述了代理商如何協助客戶了解第三代半導體產品的應用與優勢。
This article discusses how Y company broke through the market by differentiating their distribution channels to embrace green business opportunities. The concept and potential of green business opportunities were analyzed, highlighting the necessity and importance of pursuing sustainable development for enterprises. Y company's strengths and challenges in green development were also discussed, including excellent product quality and reputation, competitive pricing strategies, and problems related to resource monopolies and channel construction.
Based on these analyses, this article focuses on how Y company succeeded in the green business market through differentiated distribution channels. Strategies such as developing diversified channels, providing customized services, cultivating loyal customers, and focusing on innovation and technology research and development were identified as the key to success. Through these strategies, Y company successfully broke through and embraced the green business opportunities.
The article concludes by emphasizing the need for continuous innovation and optimization in green development for enterprises. Moreover, it offers insights into the potential of green business opportunities and how to achieve success through differentiated distribution channel strategies.
In addition, this article also discusses the challenges and corresponding solutions in promoting third-generation semiconductor technology. It highlights the market apathy towards third-generation semiconductor technology and proposes ways to educate customers about its advantages. The article also discusses the challenges that may arise during the transition process, such as increased costs and user expectations, and offers corresponding solutions. Finally, the article focuses on how agents can assist customers in understanding the applications and advantages of third-generation semiconductor products.
中文文獻
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2. 保羅.努恩斯 Paul Nunes提姆.布林 Tim Breene(2011),再創成長曲線,哈佛商業評論。
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8. 納桑.弗爾 Nathan Furr(2022),在不確定年代,制定策略有三大關鍵,哈佛商業評論。
9. 卡斯騰.隆德.彼得森 Carsten Lund Pedersen湯瑪斯.李特 Thomas Ritter(2022),轉型有4種,你需要哪一種?哈佛商業評論。
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12. 黃啟瑞 Chi-Jui Huang(2020),如何建立永續策略、提升競爭優勢,哈佛商業評論。
英文文獻
1. Abbey Lewis(2022), Good Leadership? It All Starts With Trust. Harvard Business Review.
2. Carolyn Berkowitz, Kari Niedfeldt-Thomas, and Diane Quest(2022), Corporate Social Responsibility 2023 Will Test Companies’ Commitment to Social. Harvard Business Review.
3. Jordana Valencia(2019), Scaling Culture in Fast-Growing Companies. Harvard Business Review.
4. Nathan Furr(2022), Strategy in an Age of Uncertainty. Harvard Business Review.
5. Paul A. Argenti, Jenifer Berman, Ryan Calsbeek, and Andrew Whitehouse. (2022), The Secret Behind Successful Corporate Transformations. Harvard Business Review.
6. Paul Nunes and Tim Breene(2011), Reinvent Your Business Before It's Too Late. Harvard Business Review.
7. Tom Eisenmann(2021), Why Startups Fail: A New Roadmap for Entrepreneurial Success. Random House Audio. Harvard Business Review.