摘要

創業是一件複雜的管理工程，不論創業規模的大小，都涉及五管 － 產、銷、人、發、財又全面涉及規劃、組織、領導、控制管理領域。有了這些基本知識才能架構創業平台。
創業資源觀；資源是有限的，尤其是創業時的資源。創業的重要本質，是從無到有，從小變成大；從無到有，從小變成大的初期元素就是創業資源。初期的創業資源觀涵蓋了：有形的資源、無形的資源以及創業的心理動能。創業資源因為有限所以只能選擇必要的資源。 這也往往成為創業者捨棄一般的資源，不得不尋找獨特的或精緻的資源成為創業成功的重要條件。所以差異化和成本的控，就成為創業成功的重要因素。
創業必要資源；創業必要資源由字義，拆開來解釋為：－ 創業 － 時 ，－ 必要 － ；就是一定要有不可欠缺，缺少就辦不了事情。－ 資源 － 是一種物資，要擁有而且有權能使用。創業必要資源；即創業時一定要擁有供創業時使用的物資和資產。中國人老一輩的常說創業要有三本：本人、本事、本錢。足以簡單的說明創業必要資源的內涵。從創業資源的關點來談創業的必要資源，廣度越廣，資源越充足，深度越深，資源越有核心價值。
創業必要資源的幅度和內容有：
(一) 心理動能應構築成俱體的創業願景
(二) 創業的核心技能有：核心技術、智慧財產、創新創業模式
(三) 創業資金來自於：1自有2募集3銀行和政府資源
(四) 事業營運管理基本能力，應俱備有：1產品開發和市場經營2網路興起利用e通路創業3法律和會計4連鎖加盟5國際化匯率風險6知識管理7 CRM通路終端資源
(五) 網絡和社會關係能力有：1個人和團隊信譽2人際和事業網絡的聯結3重要利害關係人
(六) 創業必要資源的整合力，應俱備有：1計劃2執行3領導4控制 5策略等整合能力
資源是須要管理才能產生綜效，創業資源有限更須要做好創業資源的管理、創業目標管理、創業流程管理，把創業資源放在最需要、最有效的地方，同時要運用策略讓資源效益增加成本節省，讓創業之路平順。然而創業風險的管理是不得不加以重視的，尤其創業資金有限資源要集中，無法分散避險，研發、創業設備和人力資源的投入不斷，會產生沉入成本，要有停損退出機制。若創業產品和服務一直無法量產帶來預期的財務效益，會有巨大的財務壓力所以事前要做好風險管理。希望本研究能帶給新創業者在創業的道路上有一個依循參考的準則。

Abstract

To start an enterprise is a complicated management process, no matter what size of scale that includes five managements function – production and operation management, marketing management, human resource management, technology research and design management, and finance management. All of them involve planning, organizing, leading, and controlling field of managing in an all-round way. After having the above structure , people start to establish a platform.
Entrepreneur Resources: resources are limited; especially starting an enterprise. The important essence of business plan is grows out of nothing turns from early days in a big way. Grows out of nothing, turns the great initial period element is since early day starts an entrepreneur resource. The entrepreneur resource view of initial stage has contained: the visible and invisible resources and psychological kinetic energy. The entrepreneur resources are limited therefore only can choose the essential resources.
This also becomes a successful important condition for entrepreneurs to discard the general resources, cannot but seek unique or the fine resources turn into start an enterprise. Therefore the difference and the cost control become successful important attributes.
Essential resources to start an enterprise: Starting an essential resource by meaning of word is interpreted as to undertake a business, necessary. Certainly must be integral, cannot be short of lacks. -Resources - It is a kind of goods and materials, must have moreover has the power use. Essential resources to start an enterprise namely must support the goods and materials and assets used while starting a business. Chinese older generation often saying that there should be three to start an enterprise: Oneself, skill and capital. All of them are sufficiently simple showing the essential resources inference. From the point of entrepreneur resources to consider about starting a business, the wider the scope is, the more sufficient resources are, the deeper the depth is, resources have key value.
Starts an enterprise the essential resources scope and the content have:
1. The psychological kinetic energy should construct the scene of the enterprise.
2. The main skill of starting an enterprise is as follows: major technology, intelligence property and innovation
3. The enterprise fund comes from: (1) Own (2) private fund (3) the bank and government resource
4.Manage ability to operate should have:
(1) Product development and market management
(2) Internet rises and utilizes the thorough Internet to start an enterprise
(3) Law and accountant
(4) Join chain
(5) Internationalized exchange rate risks
(6) Knowledge management
(7) CRM circuit terminal resources
5Network and social relationships ability are as follows:
(1) Prestige of individual and group
(2) Interpersonal and enterprise network joint
(3) Important interested party
6Starts an enterprise the essential resources entire joint effort should have
(1) Plan (2)carrying out( 3)leading( 4) control (5)Strategy, etc.
Resource must manage then produce synthesis effect; with limited entrepreneur resource we must to launch well resource management. Activity management by objectives of resource, set up a procedure manage to finish even more and start an undertaking resource place need, most valid place most on. Simultaneously must let the resources benefit using the strategy increase the cost savings, let the way to start a business smooth-going.
But start an undertaking the management of the risk has to be paid attention to, especially the fund limited resources have to concentrate, unable to avoid dangerous, research and develop, equipment and the human resources investment is unceasing. All of them will produce the sunk cost, therefore enterprisers must stop decreasing and withdrawing from the mechanism.
If started a business all the time unable quantity has had and brought the anticipated financial benefit for the products and service, there are enormous financial pressure will manage risk well in advance.
Hope this research can take new entrepreneurs with following the criterion consulted on the way of starting a business.

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