零售業務在印尼的增長快速發展。零售業務甚至成為越來越具有吸引力的國內和外國投資者採取的努力，在印尼被認為是非常有潛力進入零售市場，延長評論他們的業務。 2009年，第一家外資便利店被打開了。突然就改變了零售業的氛圍，成為印尼人民的新趨勢。便利店已成為頭條新聞，並得到普及的年輕一代在印尼，由於其提供現成吃現成的飲料產品，以前從未存在過的印尼小超市。它帶著新的理念。它並沒有帶來普通的概念，“便利店”與限制空間，但它建立大型賣場與現場音響和有線電視很多休息區觀看足球比賽。新進入者是否成功進入市場，抓住利基area.This將採用案例研究方法，從Indomaret點便利店的情況下，這將解釋如何組織變革管理在印尼，有什麼評論他們的策略來處理這種情況，你有什麼已完成由Indomaret管理。
這項研究的目的是發現Indomaret組織變革管理和評論其戰略從迷你連鎖店成為便利店

The growth of retail business in Indonesia develops rapidly. Retail business
even becomes more and more attractive for both domestic and foreign investors to extend their business by taking effort to enter retail market in Indonesia which is perceived to be very potential. In year 2009, the first foreign convenience stores was opened. It suddenly change the retail atmosphere and became a new trend for Indonesian people. The convenience store was become headline and get popular for the young generation in Indonesia, because its offer ready to eat and ready to drink products that never existed in Indonesian minimart before. It came with the new concept. It did not bring the ordinary concept as “convenience stores” with limited
spaces, but it build large stores with many sitting areas with live acoustic and cable TV to watch soccer games. The new entrants was successful enter the market and grab the niche area.This research will use case study methodology from Indomaret Point Convenience Store case, it will explain how the organizational change management in Indonesia, what are their strategies to handle this situation, what have been done by Indomaret management.
This research objective is to discover Indomaret organizational change
management and their strategies from minimart chain store become convenience store.

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