本個案論文是以哈佛個案型式呈現，主要在探討中小企業轉型與接班傳承計
畫的問題。個案主角第一代企業主邱老闆50 年前隨著公司至泰國拓展業務，後
來公司計劃退出泰國市場時，邱老闆承接公司泰國相關事務及廠房，獨自一人在
曼谷打拼，一手創立的道路工程公司。 五十年來，歷經承接之時的亞洲金融風
暴，泰國經濟蕭條等艱困時期， 邱老闆以其對道路工程的專業與泰國市場的敏
銳度，帶領員工突破重圍讓公司穩步發展。近年來也積極讓企業轉型，拓展公司
業務觸角，讓公司再度成長。在公司業務蒸蒸日上前途大好之際，卻潛藏隱憂，
與台灣大多數的中小型企業一樣，80 歲的邱老闆終究得面臨企業接班的議題。
藉由本個案論文之案例，進一步探討如何透過企業接班的四個程序: 啟
動規劃、人事布局、順利接班、成功交棒，讓經驗無縫接軌的傳承，將
公司成功交棒給接班人， 這也是邱老闆接下來最重要的課題!

This case is presented in a Harvard case style, mainly to explore the small
and medium-sized company’s business transformation and the passing over of a
company between generations. The business owner in this case, Mr. Chiu, went to
Thailand fifty years ago to help explore the market there for the company he was
working for at that time. When his company decided to abandon the business there,
Mr. Chiu took over the equipment and factories and since then started his own road construction business in Thailand. For fifty years, the company survived through the economic crisis in Asia and the declining markets in Thailand, leveraging Mr. Chiu’s expertise in road construction and sensitivity toward the markets. In recent years, he also led the employees in the company to actively explore different dynamics in traditional business to keep up with the market trends. However, there is a danger lying within the bright future of the company. Just like most of the small and middle-sized companies in Taiwan, Mr. Chiu, who is almost eighty now, must face the topic in regard to the passing over of his company to the second generation. Through this case presented in this thesis, we will further discuss four stages of the passing on of a company: The choosing of the candidate, the planning of the human resource, the succession of the passing over and the completion of the handed over. For the knowledge and expertise to thrive, this is also Mr. Chiu’s first priority at this moment.

1. 中華工程發展歷史時間軸圖
https://www.bes.com.tw/portal_g3.php
2. 維基百科 亞洲金融風暴
https://zh.wikipedia.org/zh-tw/%E4%BA%9E%E6%B4%B2%E9%87%91%E8%
9E%8D%E9%A2%A8%E6%9A%B4
3. 中央通訊社 美中貿易戰兩面刃 泰國提升經濟體質分散風險2019-10-13 15:21 中央社 記者呂欣憓曼谷13 日專電
https://www.cna.com.tw/news/aopl/201910130104.aspx
4. 泰國台商 https://www.ocac.gov.tw/dep3new/yearbook/106/images/pdf/4.pdf
5. 強弱危機分析（英語：SWOT Analysis），又稱優劣分析法、SWOT 分析法或道斯矩陣，是一種企業競爭態勢分析方法，是市場行銷的基礎分析方法之一，透過評價自身的優勢（Strengths）、劣勢（Weaknesses）、外部競爭上的機會（Opportunities）和威脅（Threats），用以在制定發展戰略前對自身進行深入全面的分析以及競爭優勢的定位。此方法是Albert Humphrey 所提。
6. 臺商在泰國投資設廠原因分布https://www.ocac.gov.tw/dep3new/yearbook/106/images/pdf/4.pdf
7. 陳明璋 (1994) 企業轉型
8. Growth 企業轉型七步驟 https://growthmarketing.tw/business-transformation/#i-5
9. 二代接班 學習成功
https://www.businesstoday.com.tw/article/category/80393/post/201709210034/%
E4%BA%8C%E4%BB%A3%E6%8E%A5%E7%8F%AD%20%20%E5%AD%
B8%E7%BF%92%E6%88%90%E5%8A%9F
10. 消失的接班人 今周刊(第1144 期)
https://www.businesstoday.com.tw/article/category/80392/post/201811210028/%
E6%B6%88%E5%A4%B1%E7%9A%84%E6%8E%A5%E7%8F%AD%E4%B
A%BA?utm_source=%E4%BB%8A%E5%91%A8%E5%88%8A&utm_medium
=%E5%BB%B6%E4%BC%B8%E9%96%B1%E8%AE%80
11. Lewis (2000) 接班人計劃。