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研究生: 楊子毅
Tz-Yz Yang
論文名稱: 教育訓練人員之顧客導向與工作滿意、組織承諾及組織公民行為關係研究
The Study of Relationship among Customer Orientation, Job Satisfaction, Organizational Commitment, Organizational Citizenship Behavior of Training Staff
指導教授: 鄭仁偉
Jen-wei Cheng
口試委員: 廖文志
Wen-Chih Liao
劉念琪
Nien-Chi Liu
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2005
畢業學年度: 93
語文別: 中文
論文頁數: 68
中文關鍵詞: 教育訓練人,顧客導向,工作滿意,組織承諾,組織公民行為
外文關鍵詞: Commitment, Customer Orientation
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  • 對於企業來說,教育訓練人員的良劣,不但與訓練成效息息相關,且對於員工的績效,也有著密不可分的關係。此外,教育訓練人員的流動,也將會增加企業的成本。因此,本研究提出教育訓練人員的顧客導向與工作滿意、組織承諾以及組織公民行為等變數,進行深入的探討,並以教育訓練人員其與同仁的接觸時間作為干擾變項,探討教育訓練人員其與同仁的接觸時間是否對於顧客導向與工作滿意間,造成干擾的影響。
    本研究透過紙本以及網路問卷的方式,收集118份樣本來進行分析,結果發現教育訓練人員所持有的顧客導向程度高低,將會正向的影響其工作滿意與組織公民行為,且工作滿意在顧客導向與組織承諾以及顧客導向與組織公民行為之間,扮演了中介的角色。此外,本研究亦發現教育訓練人員其與同仁的接觸時間,對於顧客導向與工作滿意間,將造成干擾的影響。本研究最後利用分析的結果,提出實務以及理論上的建議,供各企業做為參考。


    In an enterprise, the quality of its training staffs has a lot to do with the training efficiency and the personnel effects. Furthermore, the quit rate of training staffs also will increase the cost of an enterprise. Therefore, this research proposes the characteristics of training staffs including Customer Orientation and Job Satisfaction , Organizational Commitment and Organizational Citizenship Behavior as variables, and the contact time between training staffs and their colleagues as an moderator variable to explore if the contact between training staffs and their colleagues will make a moderation of their Customer Orientation and Job Satisfaction.
    The present study analyzes 118 samples recruited from paper and internet questionnaires. The results show that the degree of training staffs’ Customer Orientation will positively influence their Job Satisfaction and Organizational Citizenship Behavior. Moreover, Job Satisfaction plays a role as a intervening variable between Customer Orientation / Organizational Commitment and Customer Orientation / Organizational Citizenship Behavior. In addition, it is also verified that the contact between training staffs and their colleagues will moderate their Customer Orientation and Job Satisfaction. Based on these findings, this investigation aims to provide both theoretical and practical suggestions for enterprises.

    目錄 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究問題及目的 2 第三節 研究流程 3 第二章 文獻探討 5 第一節 顧客導向 5 一、 顧客導向的定義 5 二、 顧客導向的分類 5 三、 小結 6 第二節 工作滿意 7 一、 工作滿意的定義 7 二、 工作滿意的分類 8 三、 小結 8 第三節 組織承諾 10 一、 組織承諾的定義 10 二、 組織承諾的分類 11 三、 小結 11 第四節 組織公民行為 13 一、 組織公民行為的定義 13 二、 組織公民行為的構面 14 三、 小結 15 第五節 各變數間的關係 17 一、 顧客導向與工作滿意 17 二、 顧客導向與組織承諾 17 三、 顧客導向與組織公民行為 17 四、 工作滿意與組織承諾 18 五、 工作滿意與組織公民行為 18 六、 與同仁的接觸時間 19 第三章 研究方法 20 第一節 研究架構與研究假設 20 一、 研究架構 20 二、 研究假設 20 第二節 研究變數衡量與定義 22 一、 與同仁接觸時間 22 二、 顧客導向 22 三、 工作滿意 23 四、 組織公民行為 24 五、 組織承諾 25 第三節 研究設計 27 一、 問卷設計與樣本選取 27 二、 研究變數衡量尺度與施測方式 27 第四節 統計分析方法 28 一、 敘述性統計分析 28 二、 驗證性因素分析 28 三、 信度分析 28 四、 相關分析 28 五、 結構方程式 28 第四章 結果分析 30 第一節 敘述性統計分析 30 第二節 驗證性因素分析及信度分析 33 一、 驗證性因素分析 33 二、 信度分析 37 第三節 各研究變項之相關分析 39 第四節 結構方程模式分析 40 一、 理論模式的結構方程模式分析 41 二、 干擾的結構方程模式分析 48 第五章 結論與建議 53 第一節 研究結論 53 一、 顧客導向與工作滿意 53 二、 顧客導向與組織承諾 54 三、 顧客導向與組織公民行為 54 四、 顧客導向與組織承諾以及組織公民行為間的中介關係 54 五、 與同仁接觸時間的干擾 54 第二節 管理意涵 55 一、 理論性意涵 55 二、 實務意涵 55 第三節 研究限制 57 一、 研究樣本的限制 57 二、 與同仁接觸時間無法確立 57 三、 研究方法的限制 57 第四節 未來研究建議 58 一、 研究對象及樣本來源 58 二、 如何培養與甄選具有顧客導向特質的員工 58 三、 縱斷面的研究 58 參考文獻 59 中文部份 59 英文部分 60 附錄一 65 表目錄 表3- 1 與同仁接觸時間之量表 22 表3- 2 顧客導向量表 22 表3- 3 工作滿意量表 23 表3- 4 組織公民行為量表 24 表3- 5 組織承諾量表 25 表3- 6 結構方程模式之配適度指標與理想數值範圍 29 表4- 1 樣本基本資料分配表 31 表4- 2 驗證性因素分析-模式配適度 34 表4- 3 驗證性因素分析–顧客導向因素負荷量 35 表4- 4 驗證性因素分析–工作滿意因素負荷量 35 表4- 5 驗證性因素分析–組織承諾因素負荷量 36 表4- 6 驗證性因素分析 – 組織公民行為因素負荷量 36 表4- 7 正式問卷之信度分析 38 表4- 8 各研究變數之相關分析 39 表4- 9 本研究之潛在變數與觀測變數 40 表4- 10 巢狀模式分析表 46 表4- 11 多母群體同時分析之模式配適指標 48 表4- 12 對參數間之差的檢定統計 52 表5- 1 研究假設驗證結果表 53 圖目錄 圖1- 1 研究流程 4 圖3- 1 研究架構圖 20 圖4- 1 理論模式之架構圖 42 圖4- 2 模式1之架構圖 42 圖4- 3 模式2之架構圖 43 圖4- 4 模式3之架構圖 43 圖4- 5 模式4之架構圖 44 圖4- 6 模式5之架構圖 44 圖4- 7 理論模式之路徑圖 47 圖4- 8 與同仁接觸時間低群組之路徑圖 50 圖4- 9 與同仁接觸時間高群組之路徑圖 51

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