隨著全球環境變動與發展趨勢的改變，市場需求不斷的變化，從大型網站興起、網路泡沫化到金融風暴、行動裝置與網路下的大數據趨勢等等，為使組織得以發展與成長，需持續與外部環境互動了解客戶需求，並針對互動結果調整組織內部資源、策略與技術，使產品接近市場趨勢與需求。然而，瞭解外部環境之重要性，卻難以落實到組織內部，因此本研究利用吸收能力分析組織如何持續與外部環境互動，並藉由吸收能力將其互動結果商品化後，以動態能力觀察組織如何以商品化為基礎動態調整其內部資源、決策與架構等等的能力，透過個案研究法搜集其資料，深入分析與研究後彙整出一套符合外部變化之創新資訊服務發展歷程之架構。
以吸收能力為觀點分析組織如何持續與外部環境互動，再透過動態能力觀點分析組織如何以互動結果為基礎動態的調整其組織內部的能力，內部調整完的結果將會影響下一階段組織對外部環境的互動，藉由持續不斷的吸收與外部互動的結果，並動態調整組織內部已達成資訊服務創新的歷程。
本研究探討個案對象－意藍資訊之發展歷程，將其過程分為公司發展初期、OpView產品摸索期與OpView產品成熟期三個階段，以吸收能力的三面向（警覺感知、吸收同化與知識商品化）觀察組織如何持續與外部互動，進一步以動態能力三構面（流程、定位與路徑）探討組織如何利用知識商品化為基礎調整內部資產、決策與架構等等的能力，探討組織三階段發展過程中如何透過吸收能力與動態能力相互影響其產品能夠貼近市場趨勢與需求，最後歸納與整理一套「創新資訊服務發展歷程之架構」供其他組織作為發展過程之參考依據。

With the global environmental changes and trends, changes in market demand, from the rise of massive sites、the network bubble to the financial turmoil、mobile devices and the network under the large data patterns, etc., To enable the organization to develop and grow. Need to continue to interact with the external environment to understand customer needs, and for interactive results to adjust the organization's internal resources, strategies, and technologies to make products close to market trends and requirements. However, the importance of understanding the external environment is difficult to implement within the organization, so this study uses the absorptive capacity to analyze how the organization interacts with the external environment. Applies the absorptive capacity to commercialize its interactive results and observe how the organization. Uses the dynamic capability to adjust its internal resources、decision and architecture, etc., to collect its information through the case study, and to analyze and develop a set of the innovative information service development process in line with external changes.
How to continually interact with the external environment from the perspective of absorptive capacity, and to analyze how the organization dynamically adjusts its internal capacity based on the interactive results through the dynamic viewpoint. The results of the internal adjustment will affect the next stage of the organization's external Environmental interaction, through the continuous absorption of external interaction with the results, and dynamic change within the organization has reached the information service innovation process.
This study explores the development process of the case object, which divides the process into the three stages of the elaboration of the company,、the three stages of the OpView product ripening period and the maturity of the OpView product. The three aspects of the absorptive capacity (Recognize、Assimilate and Commercialize) and the dynamic capability(Process、Position and Path) to explore how the organization can use the knowledge of goods based on the adjustment of internal assets、decision and architecture, and so on, to explore the three-stage development of the organization. The organization of three-stage development, how to interact with the dynamic capability of the process of their products can be close to the market trends and needs, and finally, aggregated and organize a set of "innovative information service development process architecture" for other organizations as a basis for the development process.

中文部分
1. 陳萬淇，1995，個案研究方法，台北:華泰書局出版.
2. 陳向明，2002，社會科學質的研究.台北:五南圖書.
3. 徐宗國，1997，質性研究概論，台北:巨流.
4. 胡幼慧、姚美華，1996，一些質性方法上的思考:信度與效度?如何抽樣?如何收集資料、登錄與分析? 載於胡帅慧編:質性研究:理論、方法及本土女性研究實例，141-158，台北:巨流.
5. 游麗馨，2001，科技創業過程之多重配適模式研究－以意藍為例，國立臺灣科技大學資訊管理研究所碩士班論文.
英文部分
1. Amit, R., & Schoemaker, P. J. H. (1993). Strategic assets and organizational rent. Strategic Management Journal, 14, 33-46.
2. Andre ́ Spithoven,BartClarysse &MirjamKnockaert (2011), Building absorptive capacity to organise inbound open innovation in traditional industries,Technovation January,31(1),10-21.
3. Argyris, C., & Schon, D. (1978). Organizational Learning: A Theory of Action Perspective, Addison Wesley, Reading, MA.
4. Atuahene-Gima, K. (1992). Inward technology licensing as an alternative to internal R&D in new product development: A conceptual framework. Journal of Product Innovation Management, 9(2), 156-167.
5. Barney, J. B. & Arikan, A. M. (2001), The Resource-Based View : Origins and Implications. In M. A. Hitt, R. E. Freeman, &J. S. Harrison (eds.), Handbook of Strategic Management,124–188, Oxford: Blackwell.
6. Bonora, E. A. & Revang, O.(1991). A Strategic for Analyzing Professional Service Firms –Developing Strategic form Sustained Performance. Toronto, Canada: Strategic Management Society Inter-organizational Conference.
7. Chan, A. P. C., Chan, D. W. M., Chiang, Y. H., Tang, B. S., Chan, E. H. W., and Ho, K. S. K. (2004). Exploring Critical Success Factors for Partnering in Construction Projects. J. Constr. Eng. Manage., ASCE, p. 188–198 (2004).
8. Cohen, W. M. & Levinthal, D.A. (1989). Innovation and learning: the two faces of R&D. The Economic Journal, 99（397）, 569-596.
9. Cohen, W. M., & Levinthal, D. A. (1994). Fortune favors the prepared firm. Management science, 40(2), 227-251.
10. Cohen, W.M. & Levinthal , D.A.(1990), Absorptive Capacity : A New Perspective On Learning and Innovation, Administrative Science Quarterly , 35(1) , 128-152.
11. Collis, D. J. (1996). Organizational Learning and Competitive Advantage. London: Sage.
12. Cooper, D. R., & Schindler, P. S.(2007), Business research methods (10th ed.),New York : McGraw-Hill.
13. Creswell, J. W. (1998), Qualitative inquiry and research design: Choosing among five traditions, Thousand Oaks, CA: Sage.
14. Daniels, C., Farnsworth, C. B., Ph, D., Weidman, J., & Ph, D. (2014). Interface Management on Megaprojects : A Case Study, (2006).
15. Eisenhardt, K. M. & Martin, J. A. (2000). Dynamic Capabilities: What are they?Strategic Management Journal, 21(101):1105-1121.
16. Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic Capabilities : What Are They ?, 1121, 1105–1121.
17. Elbashir, M., Collier, P. and Sutton, S. (2011), “The role of organizational absorptive capacity in strategic use of business intelligence to support integrated management control systems”, The Accounting Review, Vol. 86 No. 1, pp. 155-184.
18. Fosfuri, A. & J. A. Tribó.(2008). Exploring the antecedents of potential absorptive capacity and its impact on innovation performance,Omega, 36(2), 173-187.
19. Gilbert, Myrna & Gordey-Hayes, Martyn (1996), Uderstanding The Process of Knowledge Transfer to Achieve Successful Technological Innovation,Technovation, Vol.16, No.6, Jun. 1996,pp.301-312.
20. Glaser, B. G., (1978), Theoretical Sensitivity, Sociology Press, Mill Valley.
21. Guimaraes Tor , Thielman Bruce, Guimaraes Valerie C. & Cornick, Michael(2016) “Absorptive Capacity as Moderator for Company Innovation Success.”, International Journal of the Academic Business World. Fall2016, Vol. 10 Issue 2, p1-18. 18p.
22. Hair, J. F., Bush, R. P., & Ortinau, D. J. (2000). Marketing research: A practical approach for the new millennium. Irwin Professional Publishing.
23. Hall, M., & Field, S. (1994). The Dynamic Capabilities of Firms : an Introduction.
24. Hinchcliffe, D., & Kim, P. (2012). Social business by design: Transformative social media strategies for the connected company.
25. Helfat, C. E. (1997). Know-how and asset complementarities and dynamic capability accumulation: The Case Of R&D, Strategic Management Journal,18(5): 339-360.
26. Jansen, J. , Van den Bosch, F. , & Volberda, H. (2005). Managing potential and realized absorptive capacity: how do organizational antecedents matters? ,Academy of Management Journal, 48(6), 999–1015.
27. Kahn, R. L. & C. F. Cannell. (1957),The Dynamics of Interviewing: Theory, Technique, and Cases. , New York, John Wiley & Sons: 22-64.
28. Kedia & Bhagat(1988),Cultural Constraints on Transfer of Technology Across Nations: Implications for Research in International and Comparative Management.
29. Kogut, B. & Zander, U. (1992). Knowledge of the firm, combinative capabilities, and the replication of technology. Organization Science, 3, 383-397.
30. Lane, P. J., & Lubatkin, M. (1998). Relative absorptive capacity and interorganizational learning. Strategic Management Journal, 19(5), 461–477.
31. Lane, P. J., & Lubatkin, M. (1998). Relative absorptive capacity and interorganizational learning. Strategic Management Journal, 19(5), 461–477.
32. Lane, P. J., Koka, B. R., & Pathak, S. (2006). The reification of absorptive capacity: A critical review and rejuvenation of the construct. Academy of Management Review, 31(4), 833-863.

33. Lane, P. J., Salk, J. E., & Lyles, M. A. (2001). Absorptive capacity, learning, and performance in international joint ventures. Strategic Management Journal, 22(12), 1139-1161.

34. Leonard-Barton,Dorothy(1995).Wellsprings of Knowledge,Harvard Business School Press,Boston.
35. Levitt, B., & March, J.G. (1988). Organizational learning. Annual Review Sociology, 14, 319-340.
36. Luo, Y. (2000). Dynamic capabilities in international expansion. Journal of World Business. 35(4), 355-378.
37. Maslach, C., Schaufelli, W.B., & Leiter, M.P., (2001). Job burnout. Annual Review of Psychology, 52, 397-422.
38. Menon, A. G. (2008). Revisiting dynamic capability. Management Review, 3, 22-33.
39. Minichiello V., Aroni R., Timewell E. & Alexander L. (1995), In-depth Interviewing, (2nd ed.),South Melbourne: Longman.
40. Molin, M. J. (2000). Dynamic capabilities, how can we make them work? Working paper.
41. Moilanen, M., Ostbye, S. & Woll, K. (2014), “Non-R&D SMEs: external knowledge, absorptive capacity and product innovation”, Small Business Economics, Vol. 43, pp. 447-462.
42. Michailova, S., and Zhan, W. (2014), “Dynamic capabilities and innovation in MNC subsidiaries,” Journal of World Business, 50(3), 576-583.
43. Pavlou, P. A., & Sawy, O. A. El. (2011). Understanding the Elusive Black Box of Dynamic Capabilities, 42(1), 239–274.
44. Rappaport, S. D. (2011). Listen first!: Turning social media conversations into business advantage.
45. Richardson, G. B. (1972). The organization of industry. The Economic Journal. 82(3),883-896.
46. Strauss, A. L. & Corbin, J. M. (1990),Basics of qualitative research : grounded theory procedures and techniques, Newbury Park, Calif. : Sage Publications.
47. Stewart, M. C., & Arnold, C. L. (2016). “Defining Social Listening: Recognizing an emerging dimension of listening.”
48. Stewart, M. C., & Arnold, C. L. (2016) “Proceedings from Florida Communication Association’s 86th Annual Convention: Defining Social Listening: Recognizing an emerging dimension of listening.” Orlando, FL.
49. Stewart, Margaret C.; Atilano, Maria; and Arnold, Christa L., (2017) “Improving Customer Relations with Social Listening: A Case Study of an American Academic Library”. Library Faculty Presentations & Publications. 55.
50. Teece, D. J. & Pisano, G. (1994). The dynamic capabilities of firms: An introduction: industrial and corporate change, 5(3), 537-556.
51. Teece, D. J., Pisano, G. & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18, 509-533.
52. Teece, D. J., Pisano, G., & Shuen, A. (2007). MANAGEMENT, 18(7), 509–533.
53. Todorova, G., & Durisin, B. (2007). Note Absorptive Capacity : Valuing a. Academy of Management Review, 32(3), 774–786.
54. Van den Bosch, F. A. J., Volberda, H. W., & de Boer, M. (1999). Coevolution of Firm Absorptive Capacity and Knowledge Environment: Organizational Forms and Combinative Capabilities. Organization Science, 10(5), 551–568.
55. Veugelers, R. (1997). Internal R & D expenditures and external technology 108 sourcing. Research Policy, 26(3), 303-315.

56. Williams M.(1997), Social Surveys: Design to Analysis. In: T. May (ed.) Social Research Issues, Methods and Process, Buckingham: Open University Press.
57. Yin, R. K. (1994). Case study research: Design and methods . Thousands Oaks. International Educational and Professional Publisher.
58. Yin, Robert K. (1987), Case Study Research: Design and Methods, California: Sage Publication.
59. Zahra, S. A., & George, G. (2002). Absorptive capacity: A review, reconceptualization, and extension. Academy of Management Review, 27(2), 185–203.
60. Zollo, M., & Winter, S. G. (2002). Deliberate learning and the evolution of dynamic capabilities, Organization Science, 13(3), 339-351.
Zott, C. (2003). Dynamic capabilities and the emergence of intra-industry differential firm performance: Insights from a simulation study. Strategic Management Journal, 24, 97-125.