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研究生： 林琬鈺
Wan-Yu Lin
論文名稱： 臺灣美妝雜誌英文夾用探討
An Analysis of English Code-mixing in A Taiwanese Fashion Magazine
指導教授： 王啟琳
Chilin Wang
口試委員: 鄧慧君
Huei-Chun Teng
黃瑞恆
Rui-heng Huang
學位類別： 碩士
Master
系所名稱： 人文社會學院 - 應用外語系
Department of Applied Foreign Languages
論文出版年： 2015
畢業學年度： 103
語文別： 英文
論文頁數： 108
中文關鍵詞： 語碼夾用 、創造性 、時尚雜誌 、社會語用功能
外文關鍵詞： code-mixing, creativity, fashion magazine, socio-pragmatics
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  •  上一筆

    • 在台灣以中文為主的廣告文本中，混和英文的使用，對廣告撰寫者是很常見的，讀者以及觀眾對此用法的接受度也很高 (陳瑋瑜, 2006; 胥嘉陵, 2008; 胥嘉陵, 2013)。有許多探討雜誌廣告內的中文與英文語碼夾用的研究。然而，在雜誌內文針對中英語碼夾用的文本分析卻較少見。本研究旨在探討台灣本地出版的美妝雜誌當中，中文及英文語碼夾用的現象，著眼於創造性語言、語碼夾用的語言特色、語碼夾用的社會語用功能。
    為了決定適宜本研究的文本，在2014年進行了初步的調查。本研究的語料庫選自台灣本地出版的美妝雜誌月刊—BEAUTY美人誌。選用刊物為2014年出版的一月號至六月號。每本皆選十頁並每頁含有中英語碼夾用三句以上作為語料庫，總共六十頁，內含三百九十八句用以研究分析。弗朗基 (Fromkin)、羅德曼 (Rodman)和海恩斯 (Hyams)於2010年介紹的句法範疇以及穆斯肯(2000)提出的三種語碼夾用風格將用於分析語料。創造性語言的分類將採用卡特與弗 (Carter and Vo) 於2010年提出的框架，受母語影響的英文模式則採胥嘉陵 (2008)提出的類別來分析。語碼夾用的社會語用功能之分析採用艾波與穆斯肯 (Appel and Muysken) (2005)及李楚成 (2000)提出的理論框架。研究結果顯示在詞彙類別中，名詞占最高比例。語料中也發現英文字母、縮寫、大小寫的不同寫法、以及附著詞素的使用。此外，百分之十六的中英語碼夾用的樣本具有創造性語言的特色。社會語言功能當中，以經濟原則具最多樣本。本研究之發現顯示時下美妝雜誌流行的語言用法及其反映之語言特色，可提供雜誌文字工作者作為實務上之參考。建議將來的研究可探討國際翻譯版本的語碼夾用現象。

    In advertising industry in Taiwan, mixing English in a Chinese copy is very common among copy writers and is highly accepted by readers or viewers (Chen, 2006; Hsu, 2008; Hsu, 2013). There is abundant research addressing the code-mixing issue in the magazine advertisement yet less in the magazine content. This study aims to explore the English-Chinese code-mixing (CM) phenomenon in the content of the fashion magazine published in Taiwan with the focus on language creativity, linguistic features of CM, and socio-pragmatic functions.
    Material of this study was decided based on a preliminary investigation. The corpus of this study was compiled with the CM sentences collected from BEAUTY, a fashion magazine published monthly in Taiwan. Selected issues were published from January 2014 to June 2014, consisting of ten pages per issue and three or more than three CM sentences per page. There were 60 pages in total and 398 CM sentences. For data analysis, syntactic categories introduced in Fromkin, Rodman, and Hyams (2010) were applied as well as three styles of CM suggested by Muysken (2000). Language creativity was analyzed in terms of types of creativity proposed by Carter and Vo (2010). Nativized English patterns were checked using Hsu’s (2008) categorization. For functions of CM, frameworks were applied from Appel and Muysken (2005) and Li (2000). Results show that noun ranks highest in lexical category. English alphabet, abbreviation, different usage of upper and lower case, and bound morpheme were identified. In addition, sixteen percent of the CM sample involves with language creativity. For socio-pragmatic functions, principle of economy is the highest. Findings of this study reveal the language preference at the time and offer practical value for the magazine copy writers. For future research, further investigation of CM in international translated magazines is suggested.

    TABLE OF CONTENTS Chinese Abstract I English Abstract II Acknowledgements III Table of Contents IV List of Tables VIII List of Figures X CHAPTER ONE INTRODUCTION 1 1.1 Background and Motivation 1 1.2 Purpose of the Study and Research Questions 2 1.3 Definition of Key Terms 2 1.4 Significance of the Study 3 CHAPTER TWO LITERATURE REVIEW 5 2.1 Creativity in Linguistics 5 2.1.1 Features of Creative Discourse 6 2.1.2 Creativity and Corpus Linguistics 6 2.2 Introduction of Code-mixing 8 2.2.1 Typology of Code mixing 11 2.2.2 Base Language, Matrix Language and Embedded Language 14 2.3 The Trend of Code-mixing 15 2.3.1 Previous Studies on Code-mixing abroad 16 2.3.2 Previous Studies on Code-mixing in Taiwan 19 2.4 Socio-pragmatic Aspect of CM 24 2.4.1 The Symbol of Using Foreign Languages 24 2.4.2 Attitude & Identity 25 2.4.3 Functions of Code-mixing 27 2.5 Summary of Chapter Two 30 CHAPTER THREE METHODOLOGY 31 3.1 Preliminary Investigation 31 3.2. Materials 33 3.3 Instrument 35 3.4 Procedure 36 3.5 Data Analysis 38 CHAPTER FOUR RESULTS AND DISCUSSIONS 40 4.1 Linguistic Features in English Mixing in the Selected Fashion Magazine 40 4.1.1 Syntactic Categories 40 4.1.2 Linguistic Features 49 4.1.2.1 English Alphabet 50 4.1.2.2 Abbreviation 52 4.1.2.3 Bound Morphemes 53 4.1.2.4 Upper Case and Lower Case 54 4.1.3 Styles of the Intra-sentential Code-mixing 55 4.1.3.1 Insertion 55 4.1.3.2 Alternation 56 4.1.3.3 Congruent Lexicalization 57 4.2 Types of Language Creativity Found in the Selected Fashion Magazine 58 4.2.1 Six Types of Language Creativity 58 4.2.1.1 Novel Word Formation 58 4.2.1.2 Creative Collocations 61 4.2.1.3 Creative Idiomaticity 63 4.2.1.4 Punning 63 4.2.1.5 Repetition 64 4.2.1.6 Changing of the Parts of Speech 64 4.2.2 Nativized English Patterns 65 4.2.2.1 Insertion under Chinese Grammar 65 4.2.2.2 Creation of English Compound 67 4.2.2.3 Use of Phrases Fitting to Its Translated Meaning in Chinese 67 4.3 Socio-pragmatic Functions of the Code-mixing in the Selected Fashion Magazine 69 4.3.1 Euphemism 70 4.3.2 Specificity 70 4.3.3 Principle of Economy 71 4.3.4 Referential Function 72 4.3.5 Directive Function 72 4.3.6 Expressive Function 73 4.3.7 Phatic Function 73 4.3.8 Metalinguistic Function 74 4.3.9 Poetic Function 74 CHAPTER FIVE CONCLUSION 76 5.1 Summary of Major Findings 76 5.2 Implications and Contribution 77 5.3 Limitations of the Study and Suggestions for Future Research 78 5.4 Conclusion 79 REFERENCES 81 APPENDIXES APPENDIX 1. Examples of Syntactic Categories by Fromkin, Rodman, and Hyams (2010) 87 APPENDIX 2. English Items Found in CM, by Frequency 88

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