大稻埕為臺灣近代城市商業文化發展的源起地，在地已持續累積超過百餘年歷史的商業活動，成為臺灣的傳統行業如布業、茶葉、中藥材與南北貨最大的集散地。
大稻埕迪化街商圈的產業生態在近幾年來的改變，除了從批發為主要模式轉向零售模式，產業項目也從原本的中藥材、南北貨，導入部分的創意產業。從2010年後，陸續有創意工作者及文創產業進駐展店，這些新進文創產業展現嶄新的店面裝潢及經營內容、具有獨特的營業品項和風格，與傳統店鋪迥然不同，新創產業較迎合年輕人的視覺及美學喜好，使得街區訪客多了年輕族群的消費者，在媒體的報導及社群的推播下，也帶進不少國內外的觀光客和旅客。
在周末假日大稻埕的觀光客及遊客日益增加，商業活動更加活絡，在地商家感受到文創產業移入與年輕世代接手經營傳統事業更新的意願，促成迪化街商圈的轉型，在政府單位與商家的努力下商業規模更加壯大已成為北台灣休閒、購物、觀光重要的商業活動地點。
近年來個案公司C中藥行為了讓民眾對中藥的重新認識與了解，積極推廣認識中藥活動，在與學校及民間社群團體舉辦認識中藥親身體驗的座談與講座，並因應迪化街的轉型，配合迪化商圈促進會及純粹創意行銷公司進行一系列創意商業活動，並就中藥養生保健的商品進行研究與開發，以求達到色香味俱全，並符合大眾方便又經濟的需求，再以創新改良的藥劑製造方式及包裝，達到具有較高附加價值的時尚創意商品，以供消費者使用。

Dadaocheng is the origin of the commercial culture development of modern cities in Taiwan. It has accumulated more than 100 years of commercial activities in the land and has become the largest distribution center for Taiwan's traditional industries such as cloth, tea, Chinese herbal medicines and North and South goods.
In the past few years, the industrial ecology of the Dahuadi Dihua Street shopping district has changed from the wholesale mode to the retail model, and the industrial projects have also introduced some creative industries from the original Chinese herbal medicines and North and South goods. Since 2010, there have been creative workers and cultural and creative industries stationed in the exhibition stores. These new creative industries showcase new store decoration and business content, have unique business items and styles, and are very different from traditional stores. More catering to the visual and aesthetic preferences of young people, the street visitors have more young consumers, and in the media coverage and community push, they also bring in many domestic and foreign tourists and tourists.
On weekends, the number of tourists and tourists in Dadao is increasing, and the business activities are more active. Local merchants feel the willingness of Wenchuang industry to move in with the younger generation to manage the renewal of traditional undertakings, and promote the transformation of Dihua Street business district. The scale of business expansion under the efforts of the unit and the merchant has become an important business activity place for leisure, shopping and sightseeing in North Taiwan.
In recent years, the case company C Chinese medicine has made people re-recognize and understand Chinese medicine, actively promote the understanding of Chinese medicine activities, and hold seminars and lectures on the experience of Chinese medicine with schools and civil society groups, and in response to the transformation of Dihua Street, Cooperate with Dihua Business Circle Promotion Association and pure creative marketing company to carry out a series of creative business activities, and research and develop the products of traditional Chinese medicine health care and health care, in order to achieve the color and flavor, and meet the needs of the public convenience and economy, and then innovate Improved pharmaceutical manufacturing methods and packaging to achieve high value-added fashion creative products for consumers to use.

一、中文文獻
1. 涂順從，1997，南瀛產業誌，臺南:文化中心。

2. 廖慧伶，2004，台灣中藥房經營現況消費者行為及其未來發展趨勢之研 究，中國醫藥大學中國藥學研究所碩士論文。

3. 廖美智，2003，我國中藥新藥即將開花結果，檢索日期:93.10.17。取自 ITIS產業資訊服務網http://www.itis.org.tw/index.jsp

4. 賴文志，2008，台灣中醫網2008-11-07。

5. 張金鎮，2002，大同區發展史-大同懷舊篇，博揚文化事業有限公司。

6. 張又文，2010，行銷年貨大街─新節慶的創造與迪化街的轉變，世新大 學，社會心理學系，碩士論文。

7. 周宗翰 2018華人健康網 2017.07.29

8. 周雅菁，曾啟雄， 設計研究，5期，2005.07.01，P132-140

9. 陳勇泉，2001，應用都市行銷概念於都市保存之研究─以台北市大稻埕為 例，國立台北大學，都市計劃研究所，碩士論文。

10. 曾旭正，1997《臺北今瞑有點High》，臺北：新新聞出版社。

11. 宋光宇，1993，霞海城隍祭典與台北大稻埕商業發展的關係，中央研究院 歷史語言研究所集刊，62，P 292-335。

12. 蘇碩斌，2005，看不見與看得見的台北，左岸文化。

13. 顏亮一，2006，市民認同、地區發展與都市保存：迪化街個案分析，都市 與計劃，33卷2期，P93-110。

14. 楊鈞文，2016，《歷史街區街道景觀之設計準則研擬—以大稻埕歷史風貌特 定專用區為例》。中原大學景觀學系碩士學位論文。

15. 游晴閔，2009，中藥零售業消費者行為與服務品質研究-以台北北市為例， 經國管理及健康管理研究所碩士論文。

16. 吳密察、陳順昌，1984，《迪化街傳奇》，臺北：時報。

二、英文文獻
1. Adner,Ron(2006), “ Match Your Innovation Strategy to Your Innovation Ecosystem”,Harvard Business Review,Vol.84,No4,pp.101
2. Andrew, P. James, and Sirkin, L. Harold(2003), “ Innovating for Cash”,Harvard Business Review, Vol.81,No9,pp.76-83
3. Anthony, Scott ,Eyring,Mat and Gibson, Lib(2006), “Mapping Your Innovatuon Strategy”, Harvard Business Review,Vol.84,No5,pp104-113.
4. David,A. Garvin, and Lynne C. Levesque(2006), “ Mettting the Challenge of Corporate Entrepreneurship”, Harvard Business Review ,Vol.84, No10,pp102-114.
5. Drucker, F. Petter(2002), “ The Discipline of Innovation” , Harvard Business Review,Vol.80,No8,pp.95-103.
6. Geoffrey A. Moore (2004), “The old Innovation Stategy”, Harvard Business Review, pp. 86-92.
7. Hamel, Gary(2006), “The Way, What,and How of Management Innvoation” ,Harvard Business Review, Vol.84,No2,pp.72-84.
8. Hammer,Michael(2004), “Deep Change:How Operational Innvoation Can Transform Your Company”, Harvard Business Review,Vol.82,No3,pp87.
9. Hargadon, Andrew,and Sutton,I.Robert(2000) “ Building an Innvoation Factory” ,Harvard Business review,Vol.78,NO3,pp.157-166.
10. Lencioni,M. Patrick(2002) “Make Your Values Mean Something” , Harvard Business review,Vol.80,No7,pp.113-117.
11. Magidson,Jason and Brandyberry, Gregg(2001), “ Putting Customers in the Wish Mode” , Harvard Business review,pp.26-28.
12. Moore,A.Geoffrey(2004), “ Darwin and Demon: Innovating Within Established Enterprises” , Harvard Business review,Vol.82,pp.86-92.
13. Scott D. Anthony (2006), “Mapping Your Innovation Stategy”,Harvard Business Review, Vol.84, No5, pp.104-113.
14. Thomke,Stefan and Hipple, Von,Eric(2002), “Customers as Innovation: A New Way to Create Value” , Harvard Business review,Vol.80,No4,pp.76.
15. Zook ,Chris, Allen , James (2003), “Growth Outside the Core”, Harvard Business
Review, Vol.81, No12, pp.66-73.